Agricultural marketing techniques

Course Info

Length: 2 Weeks

City: Istanbul

Type: In Classroom

Available Dates

  • Apr-01-2024

    Istanbul

  • Apr-29-2024

    Istanbul

  • May-06-2024

    Istanbul

  • June-03-2024

    Istanbul

  • July-01-2024

    Istanbul

  • July-29-2024

    Istanbul

  • Aug-05-2024

    Istanbul

  • Sep-02-2024

    Istanbul

  • Sep-30-2024

    Istanbul

  • Oct-07-2024

    Istanbul

  • Nov-04-2024

    Istanbul

  • Dec-02-2024

    Istanbul

  • Dec-30-2024

    Istanbul

Dates in Other Venues

  • Apr-01-2024

    Kuala Lumpur

  • Apr-08-2024

    Paris

  • Apr-08-2024

    Singapore

  • Apr-15-2024

    Dubai

  • Apr-15-2024

    Barcelona

  • Apr-22-2024

    London

  • Apr-22-2024

    Kuala Lumpur

  • Apr-29-2024

    Amsterdam

  • May-06-2024

    Kuala Lumpur

  • May-13-2024

    Paris

  • May-13-2024

    Singapore

  • May-20-2024

    Dubai

  • May-20-2024

    Barcelona

  • May-27-2024

    Amsterdam

  • May-27-2024

    London

  • June-03-2024

    Kuala Lumpur

  • June-10-2024

    Paris

  • June-10-2024

    Singapore

  • June-17-2024

    Dubai

  • June-17-2024

    Barcelona

  • June-24-2024

    Amsterdam

  • June-24-2024

    London

  • July-01-2024

    Kuala Lumpur

  • July-08-2024

    Paris

  • July-08-2024

    Singapore

  • July-15-2024

    Barcelona

  • July-15-2024

    Dubai

  • July-22-2024

    Kuala Lumpur

  • July-22-2024

    London

  • July-29-2024

    Amsterdam

  • Aug-05-2024

    Kuala Lumpur

  • Aug-12-2024

    Singapore

  • Aug-12-2024

    Paris

  • Aug-19-2024

    Barcelona

  • Aug-19-2024

    Dubai

  • Aug-26-2024

    Amsterdam

  • Aug-26-2024

    London

  • Sep-02-2024

    Kuala Lumpur

  • Sep-09-2024

    Paris

  • Sep-09-2024

    Singapore

  • Sep-16-2024

    Barcelona

  • Sep-16-2024

    Dubai

  • Sep-23-2024

    London

  • Sep-23-2024

    Kuala Lumpur

  • Sep-30-2024

    Amsterdam

  • Oct-07-2024

    Kuala Lumpur

  • Oct-14-2024

    Singapore

  • Oct-14-2024

    Paris

  • Oct-21-2024

    Dubai

  • Oct-21-2024

    Barcelona

  • Oct-28-2024

    London

  • Oct-28-2024

    Amsterdam

  • Nov-04-2024

    Kuala Lumpur

  • Nov-11-2024

    Singapore

  • Nov-11-2024

    Paris

  • Nov-18-2024

    Barcelona

  • Nov-18-2024

    Dubai

  • Nov-25-2024

    London

  • Nov-25-2024

    Amsterdam

  • Dec-02-2024

    Kuala Lumpur

  • Dec-09-2024

    Singapore

  • Dec-09-2024

    Paris

  • Dec-16-2024

    Barcelona

  • Dec-16-2024

    Dubai

  • Dec-23-2024

    London

  • Dec-23-2024

    Kuala Lumpur

  • Dec-30-2024

    Amsterdam

Course Details

Course Outline

10 days course

 

Agricultural Marketing Concepts
 
  • Marketing

  • Goods and Services

  • The Marketing Concept

  • Managing the Marketing Process

  • The Role of Marketing

  • Approaches to Marketing

  • The Goals of Marketing

  • Organising, analysing, selecting target markets

  • Developing the Marketing Mix

  • Managing the Market Effort

 

Farm Marketing Objectives and Strategies
 
  • Supply and Demand

  • Developing the Farm Marketing Plan

  • Organising the Planning process

  • Reviewing the Business’s Situation

  • Establishing Marketing Objectives

  • Developing Strategies

  • Market Penetration

  • Price Advantages

 

Target Marketing
 
  • Preliminary Research

  • Target Markets in Agriculture

  • Defining the Target

  • Resources

  • Analysing Market Opportunities

  • External Influences

  • General Economic Conditions

 

Government Policy and Regulations
 
  • Government Policy

  • Overseas influences

  • Demographic Patterns

  • Technological Change

  • Customer Values and Attitudes

  • Alternative Marketing Methods

  • Internal Influences

  • Selecting Target Markets

 

 Market Segmentation
 
  • Handling Produce

  • Developing the Marketing Mix

  • The “Product” element of the Marketing Mix

  • Logos, packaging, positioning and image etc

  • The “Price” Element of the Marketing Mix

  • Pricing objectives and methods

  • The “Promotion” element of the marketing Mix

  • Publicity and Public Relations

  • Advertising, sales and personal selling

  • The “Place” element of the Marketing Mix

  • Market coverage

  • Determining Emphasis with the Marketing Mix

  • Impact of Product Life-cycle

 

Customer Relations
 
  • Customer Care Policy

  • Levels of Involvement

  • Effective Communication

  • Becoming an effective communicator

  • Dealing with complaints

  • Self evaluation

  • Maximising customer service

 

Market Research
 
  • The Importance Of Market Research

  • What to Research?

  • The Research process

  • Analysing Costs and Benefits

 

Promotions
 
  • Promoting Product

  • Creating customer awareness

  • Promotional Campaign Strategy

  • The Promotional Message

  • Promotional Material

  • Making Promotions Cost Effective

  • Channels of Communication

  • Publicity Marketing

  • Advertising

  • Structuring an Advertisement or Promotion

 

Managing Marketing
 
  • Market Retention

  • Balancing Strategy

  • Market Development

  • Market Growth

  • Managing the Marketing Plan

 
Agricultural marketing techniques
 
  • Reviewing 

  • Case study

Course Video