Advanced Customer Relationship Management (CRM)

Available Dates

Dec-16-2024

Amsterdam
Jan-13-2025

Amsterdam
Feb-10-2025

Amsterdam
Mar-10-2025

Amsterdam
Apr-14-2025

Amsterdam
May-12-2025

Amsterdam
June-09-2025

Amsterdam
July-14-2025

Amsterdam
Aug-11-2025

Amsterdam
Sep-08-2025

Amsterdam
Oct-13-2025

Amsterdam
Nov-10-2025

Amsterdam
Dec-08-2025

Amsterdam

Dates in Other Venues

Nov-25-2024

Paris
Nov-25-2024

Singapore
Dec-02-2024

Dubai
Dec-02-2024

Barcelona
Dec-16-2024

London
Dec-16-2024

Kuala Lumpur
Dec-16-2024

Istanbul
Dec-23-2024

Barcelona
Dec-23-2024

Singapore
Dec-30-2024

Dubai
Dec-30-2024

Paris
Jan-06-2025

Paris
Jan-06-2025

Singapore
Jan-13-2025

London
Jan-20-2025

Dubai
Jan-20-2025

Barcelona
Jan-27-2025

Istanbul
Jan-27-2025

Kuala Lumpur
Feb-03-2025

Singapore
Feb-03-2025

Paris
Feb-10-2025

London
Feb-17-2025

Barcelona
Feb-17-2025

Dubai
Feb-24-2025

Kuala Lumpur
Feb-24-2025

Istanbul
Mar-03-2025

Paris
Mar-03-2025

Singapore
Mar-10-2025

London
Mar-17-2025

Barcelona
Mar-17-2025

Dubai
Mar-24-2025

Istanbul
Mar-24-2025

Kuala Lumpur
Apr-07-2025

Singapore
Apr-07-2025

Paris
Apr-14-2025

London
Apr-21-2025

Barcelona
Apr-21-2025

Dubai
Apr-28-2025

Kuala Lumpur
Apr-28-2025

Istanbul
May-05-2025

Singapore
May-05-2025

Paris
May-12-2025

London
May-19-2025

Dubai
May-19-2025

Barcelona
May-26-2025

Istanbul
May-26-2025

Kuala Lumpur
June-02-2025

Paris
June-02-2025

Singapore
June-09-2025

London
June-16-2025

Dubai
June-16-2025

Barcelona
June-23-2025

Istanbul
June-30-2025

Kuala Lumpur
June-30-2025

Paris
June-30-2025

Singapore
July-07-2025

Singapore
July-07-2025

Paris
July-14-2025

London
July-21-2025

Dubai
July-21-2025

Barcelona
July-28-2025

Kuala Lumpur
July-28-2025

Istanbul
Aug-04-2025

Paris
Aug-04-2025

Singapore
Aug-11-2025

London
Aug-18-2025

Barcelona
Aug-18-2025

Dubai
Aug-25-2025

Istanbul
Aug-25-2025

Kuala Lumpur
Sep-01-2025

Paris
Sep-01-2025

Singapore
Sep-08-2025

London
Sep-15-2025

Barcelona
Sep-15-2025

Dubai
Sep-22-2025

Istanbul
Sep-29-2025

Paris
Sep-29-2025

Singapore
Sep-29-2025

Kuala Lumpur
Oct-06-2025

Singapore
Oct-06-2025

Paris
Oct-13-2025

London
Oct-20-2025

Barcelona
Oct-20-2025

Dubai
Oct-27-2025

Istanbul
Oct-27-2025

Kuala Lumpur
Nov-03-2025

Singapore
Nov-03-2025

Paris
Nov-10-2025

London
Nov-17-2025

Dubai
Nov-17-2025

Barcelona
Nov-24-2025

Kuala Lumpur
Nov-24-2025

Istanbul
Dec-01-2025

Paris
Dec-01-2025

Singapore
Dec-08-2025

London
Dec-15-2025

Barcelona
Dec-15-2025

Dubai
Dec-22-2025

Istanbul
Dec-29-2025

Paris
Dec-29-2025

Kuala Lumpur
Dec-29-2025

Singapore

Course Details

Welcome to the "Advanced Customer Relationship Management (CRM) " course, an immersive five-day journey designed to equip professionals from diverse backgrounds with the essential skills and knowledge to excel in the dynamic realm of CRM.

In today's fiercely competitive business landscape, nurturing and maintaining strong relationships with customers has become a strategic imperative for organizations of all sizes and industries. CRM serves as the compass guiding these efforts, enabling businesses to better understand, engage with, and delight their customers.

This course serves as your passport to the world of CRM excellence. Whether you're a seasoned marketing professional seeking to harness the power of data-driven marketing, a sales manager aiming to optimize your team's performance, or an aspiring entrepreneur eager to build a customer-centric startup from the ground up, this course is tailored to meet your needs.

Over these five comprehensive days, you'll dive into the core principles of CRM, explore the intricacies of KPI measurement, master the art of integrating CRM into your marketing strategies, and learn how to gain a competitive edge through effective competitor analysis.

Through a combination of expert-led lectures, hands-on workshops, real-world case studies, and group discussions, you'll emerge from this course with a profound understanding of CRM best practices and the ability to implement them strategically within your organization.

Join us on this transformative journey as we unravel the secrets to building lasting customer relationships, driving business growth, and navigating the evolving landscape of CRM with confidence and proficiency. Get ready to unlock the full potential of CRM and become a true CRM master!

By the end of this course, participants should be able to:

Understand CRM Fundamentals: Gain a comprehensive understanding of the fundamental concepts and terminologies associated with CRM, enabling you to speak fluently about CRM strategies and goals.
Master KPI Measurement: Learn to identify, select, and effectively measure Key Performance Indicators (KPIs) that are crucial for evaluating the success of CRM initiatives and strategies.
Integrate CRM into Marketing: Discover how to seamlessly integrate CRM principles into marketing strategies, enabling you to create personalized, data-driven marketing campaigns that resonate with customers.
Optimize Sales Processes: Equip yourself with the knowledge and tools to optimize sales processes, improve lead management, and enhance customer acquisition and retention.
Enhance Customer Service: Explore strategies for delivering exceptional customer service by leveraging CRM data and insights to anticipate and meet customer needs.
Conduct Competitor Analysis: Develop skills in gathering competitive intelligence, conducting SWOT analyses, and adapting CRM strategies to gain a competitive advantage in your industry.
Implement Advanced CRM Technologies: Familiarize yourself with cutting-edge CRM technologies, including AI and predictive analytics, and learn how to implement them to enhance customer relationships.
Strategize for the Future: Gain insights into emerging trends and ethical considerations in CRM, preparing you to adapt and lead CRM strategies into the future.

Marketing Professionals
Sales and Business Development Professionals
Customer Service Representatives
Business Owners and Entrepreneurs
Product Managers
Data Analysts and Data Scientists
Operations and Strategy Executives
CRM Administrators and IT Professionals
Consultants and Advisors
Anyone Interested in Career Advancement

Our courses in Amsterdam are held at the LPC office located at:

Herengracht 124-128, 1015 BT Amsterdam, Netherlands

Once you register, we will subsequently send you the course details, including the location, trainer, and other logistical information.

Pay Attention, Please! The course location at our offices is subject to availability. Should our office be unavailable, we will secure an alternative nearby venue and promptly inform you of the change. The exact time and location will be confirmed one week prior to the course commencement.

Course Outline

5 days course

Day 1

Day 2

Day 3

Day 4

Day 5

Introduction to CRM and Key Concepts

Course Overview
Importance of CRM in Modern Business
Key CRM Terminology and Concepts
CRM Strategies and Goals
Customer Lifecycle Management
Customer Segmentation and Targeting
Customer Data Collection and Management
CRM Systems and Technologies

Key Performance Indicators (KPIs) in CRM

Understanding KPIs and Their Role in CRM
Common CRM KPIs: Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), Churn Rate, etc.
Setting and Measuring KPIs Effectively
Case Studies and Best Practices
Hands-On Workshop: Creating KPI Dashboards
Analyzing KPI Data for Actionable Insights
Adjusting CRM Strategies Based on KPIs
Interactive Group Exercises

Marketing Strategies in CRM

Integrating Marketing and CRM
Customer Profiling and Persona Development
Customer Journey Mapping
Personalization and Segmentation in Marketing
Email Marketing in CRM
Social Media and Content Marketing for CRM
Marketing Automation Tools and Practices
Case Studies and Workshops

Competitor Analysis and CRM

The Role of Competitor Analysis in CRM
SWOT Analysis for Competitor Evaluation
Identifying Competitive Advantages
Gathering Competitive Intelligence
Benchmarking Your CRM Practices
Creating a Competitive Strategy
Adapting CRM Based on Competitor Moves
Group Exercises and Real-World Examples

Advanced CRM Strategies and Future Trends

Predictive Analytics in CRM
AI and Machine Learning Applications
Omni-Channel CRM for Seamless Customer Experience
Ethical Considerations in CRM
Implementing Advanced CRM Technologies
CRM Case Studies and Success Stories
Preparing for Future Trends in CRM
Course Recap and Certification Ceremony

Advanced Customer Relationship Management (CRM)

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Advanced Customer Relationship Management (CRM)

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