Course Details
Course Outline
5 days course
Introduction to Corporate Social Responsibility (CSR)
- Fundamental Definitions of CSR.
- Corporate Citizenship Concepts.
- Historical Perspectives.
- Advancing View Points on CSR.
- Caroll’s Four Part Definition.
Why is Corporate Social Responsibility is Important?
- People-Planet-Profits.
- Two Views of CSR.
- Should Corporations be Involved in CSR?
- Arguments for and Against CSR.
Corporate Social Responsibility and Ethics
- Definitions and Relationships.
- Business Ethics Developments.
- methods of Companies Integrate Ethics.
- Commitment in Global Code of Business Ethics.
- Making Decisions on Ethical Issues.
Implementing Corporate Social Responsibility (CSR)
- Finding your ‘Materiality’
- Gathering Data
- Defining a Strategy - Examples
- How to Implement a Plan
- Assessing and Measuring Impact
- Reporting
The Evolution and Revolution of Corporate Social Responsibility
- The Rise and Fall of CSR.
- The Failure of CSR: 3 Curses.
- Embracing the Future: 5 Principles.
- Shapeshifting: From CSR 1.0 to CSR 2.0
Rules for Effective Corporate Social Responsibility Communication
- Rule #1: Act First, Talk Later.
- Rule #2: The Why and the Wherefore.
- Rule #3: Be Prepared.
- Rule #4: CSR Must Be a Boardroom Priority.
- Rule #5: Involve the Employees.
- Rule #6: Extract Messages.
- Rule #7: Everybody Is Different.
- Rule #8: Embrace Dialogue.
- Rule #9: Become an Example of Good Practice.
- Rule #10: Responsible Product Brands.
Challenges of Corporate Social Responsibility
- Friedman versus Russell.
- Dimensions of CSR.
- Models of CSR.
- Common Mistakes in CSR.
- Factors to Consider in Business Case for CSR.
- CSR Implementation Framework.
