Course Info

Date: Mar-10-2025

Length: 1 Week

City: Amsterdam

Fees: 4,600

Type: In Classroom

Available Dates

  • Nov-25-2024

    Amsterdam

  • Dec-30-2024

    Amsterdam

  • Jan-13-2025

    Amsterdam

  • Feb-10-2025

    Amsterdam

  • Mar-10-2025

    Amsterdam

  • Apr-14-2025

    Amsterdam

  • May-12-2025

    Amsterdam

  • June-09-2025

    Amsterdam

  • July-14-2025

    Amsterdam

  • Aug-11-2025

    Amsterdam

  • Sep-08-2025

    Amsterdam

  • Oct-13-2025

    Amsterdam

  • Nov-10-2025

    Amsterdam

  • Dec-08-2025

    Amsterdam

Dates in Other Venues

  • Nov-25-2024

    London

  • Dec-02-2024

    Barcelona

  • Dec-02-2024

    Dubai

  • Dec-09-2024

    Kuala Lumpur

  • Dec-09-2024

    Istanbul

  • Dec-16-2024

    Singapore

  • Dec-16-2024

    Paris

  • Dec-23-2024

    London

  • Dec-30-2024

    Barcelona

  • Dec-30-2024

    Dubai

  • Jan-06-2025

    Paris

  • Jan-06-2025

    Singapore

  • Jan-13-2025

    London

  • Jan-20-2025

    Dubai

  • Jan-20-2025

    Barcelona

  • Jan-27-2025

    Istanbul

  • Jan-27-2025

    Kuala Lumpur

  • Feb-03-2025

    Singapore

  • Feb-03-2025

    Paris

  • Feb-10-2025

    London

  • Feb-17-2025

    Barcelona

  • Feb-17-2025

    Dubai

  • Feb-24-2025

    Kuala Lumpur

  • Feb-24-2025

    Istanbul

  • Mar-03-2025

    Paris

  • Mar-03-2025

    Singapore

  • Mar-10-2025

    London

  • Mar-17-2025

    Barcelona

  • Mar-17-2025

    Dubai

  • Mar-24-2025

    Istanbul

  • Mar-24-2025

    Kuala Lumpur

  • Apr-07-2025

    Singapore

  • Apr-07-2025

    Paris

  • Apr-14-2025

    London

  • Apr-21-2025

    Barcelona

  • Apr-21-2025

    Dubai

  • Apr-28-2025

    Kuala Lumpur

  • Apr-28-2025

    Istanbul

  • May-05-2025

    Singapore

  • May-05-2025

    Paris

  • May-12-2025

    London

  • May-19-2025

    Dubai

  • May-19-2025

    Barcelona

  • May-26-2025

    Istanbul

  • May-26-2025

    Kuala Lumpur

  • June-02-2025

    Paris

  • June-02-2025

    Singapore

  • June-09-2025

    London

  • June-16-2025

    Dubai

  • June-16-2025

    Barcelona

  • June-23-2025

    Istanbul

  • June-30-2025

    Kuala Lumpur

  • June-30-2025

    Paris

  • June-30-2025

    Singapore

  • July-07-2025

    Singapore

  • July-07-2025

    Paris

  • July-14-2025

    London

  • July-21-2025

    Dubai

  • July-21-2025

    Barcelona

  • July-28-2025

    Istanbul

  • July-28-2025

    Kuala Lumpur

  • Aug-11-2025

    London

  • Aug-11-2025

    Paris

  • Aug-11-2025

    Singapore

  • Aug-18-2025

    Barcelona

  • Aug-18-2025

    Dubai

  • Aug-25-2025

    Istanbul

  • Aug-25-2025

    Kuala Lumpur

  • Sep-01-2025

    Paris

  • Sep-01-2025

    Singapore

  • Sep-08-2025

    London

  • Sep-15-2025

    Barcelona

  • Sep-15-2025

    Dubai

  • Sep-22-2025

    Istanbul

  • Sep-29-2025

    Paris

  • Sep-29-2025

    Singapore

  • Sep-29-2025

    Kuala Lumpur

  • Oct-06-2025

    Singapore

  • Oct-06-2025

    Paris

  • Oct-13-2025

    London

  • Oct-20-2025

    Barcelona

  • Oct-20-2025

    Dubai

  • Oct-27-2025

    Istanbul

  • Oct-27-2025

    Kuala Lumpur

  • Nov-03-2025

    Singapore

  • Nov-03-2025

    Paris

  • Nov-10-2025

    London

  • Nov-17-2025

    Dubai

  • Nov-17-2025

    Barcelona

  • Nov-24-2025

    Kuala Lumpur

  • Nov-24-2025

    Istanbul

  • Dec-01-2025

    Paris

  • Dec-01-2025

    Singapore

  • Dec-08-2025

    London

  • Dec-15-2025

    Barcelona

  • Dec-15-2025

    Dubai

  • Dec-22-2025

    Istanbul

  • Dec-29-2025

    Paris

  • Dec-29-2025

    Kuala Lumpur

  • Dec-29-2025

    Singapore

Course Details

Course Outline

5 days course

Introduction to Strategic Growth & Change

  • Introduction to course content and objectives
  • Defining strategic growth and change
  • Discussing the importance of strategic growth and change
  • Understanding the importance of innovation and transformation for competitive advantages
  • Understanding the ultimate goal of a strategy in business landscape
  • Exploring the evolving nature of competitive advantage
  • Discussing the role of transformation and innovation for sustainable competitive advantage
  • Discussing the fundamentals of new strategy playbook:

  •         Agility – continuous reconfiguration
  •         Health disengagement
  •         Deft resource allocation
  •         An innovation proficiency
  •         Discovery driven leadership
  •         Entrepreneurial careers

Planning for Growth

  • Understanding the significance of real options in strategic investment
  • Discussing how to manage uncertainty and create value through strategic resource allocation
  • Evaluating investment opportunities using opportunity portfolio:

  •           Core business
  •           New platforms positioning/ scouting
  •           Options positioning/ scouting
  •           Stepping stones

  • Understanding the design thinking approach for creative solutions
  • Defining discovery driven planning and identifying its significance in tackling uncertainty and mitigate risk
  • The process of discovery driven planning:

  •           Reversing success metrics in an income statement
  •           Evaluating the feasibility of the plan with the market
  •           Developing optional requirements
  •           Documenting and recording key assumptions and updating based on new insights
  •           Utilizing iterative checkpoints to progressively enhance knowledge

  • Practical Exercise: Create an opportunity portfolio for growth

Customer Insight

  • Understanding the importance and objective of creating customer insight
  • Techniques for creating customer insight:

  •         Behavior-based segmentation 
  •         Customer journey mapping 
  •         Customer offer tradeoffs analyzation 

  • Defining elements of choice 
  • Discussing the impact of cognitive and emotional biases in decision-making 
  • Exploring the elements of choice:

  •         Defaults
  •         Promising paths
  •         The order and number of choices
  •         Other elements

  • Case Studies about decision architectures 
  • Practical Exercise: Developing customer insight 

Organizational Change

  • Discussing the elements and characteristics of large-scale organizational transformation

  •         Assumptions
  •         Management in uncertain and volatile conditions

  • Analyzing the opportunities and challenges of organizational transformation
  • Understanding the meaning of positive politics and its significance in growth and change programs
  • Discussing how to assess political prospects
  • Exploring real world examples of organizational transformation

Network & Strategy

  • Understanding how modern strategy operates within network ecosystems
  • Understanding complementary relationships and its significance in creating values
  • Discussing the effects of network and its limitation
  • Exploring the two sides of markets
  • Identifying the role of platform strategies in combining the two sides of a market
  • Differentiating between product business and platforms in term of interactions control
  • Discussing the impact of digital revolution on competition and value positioning
  • Discovering how to build a digital strategy for businesses
  • Lesson learnt and course review