Course Details
Course Outline
5 days course
The Oil & Gas Sector – A Marketing Overview
- The Basics of Marketing Petroleum Products, including Market Dynamics and Distribution Channels
- Petroleum Marketing Overview – The Key Participants and Infrastructures
- Commonly-marketed Products and The Issues & Challenges Affecting Them
- Who to Market to, Define your Message, Customer Segments and their needs & expectations
- The Role of Effective Branding within the Petroleum Sector
- Key Business Processes involved in Marketing Petroleum Products to Different Customers and Stakes
Crude Oil: A Finite Resource
- Oil & Gas Reserves, Production, Consumption & Trade
- The Impact of The Shale Industry
- Trends in Carbon Emissions and Carbon Trading
- Basic Refining and Refining Complexity
- Refining Economics
Retail and Wholesale Marketing in the oil and gas Sector
- How do retailers market various petroleum products to their customers?
- The AIDA Model about the Petroleum Sector
- Refining and Highlighting your Key Brand Differentiators
- How segmentation and positioning are critical to petroleum sector marketing success?
- Wholesale Marketing – How do companies market in bulk, including distributors and resellers?
- Analysis of Transportation, B2B & B2C, Domestic, Industrial & Commercial and Multinational Segments
- Product Competition in the Petroleum Marketplace
The Rises of Digital Marketing in the Petroleum Sector
- Digital Marketing – A definition and petroleum sector-specific explanation
- How to use digital and traditional in an integrated petroleum sector campaign?
- Integrating your various Social Media Platforms to maximise reach across the Petroleum Sector
- Dealing with Customers, Suppliers and other industry stakeholders' complaints on Social Media
- Increasing Views, likes, and clicks across various digital platforms
- When to advertise on social media? – How do new channels reach key oil, gas and petroleum accounts?
- Using E-mail Techniques to generate industry relevant click through
- Measuring Digital impact and Footprint
- Developing a Full Digital Strategy in the Petroleum Sector
Developing a Full Digital Strategy in the Petroleum Sector
- Increasing Views, likes, and clicks across various digital platforms
- When to advertise on social media? – How do new channels reach key oil, gas and petroleum accounts?
- Using E-mail Techniques to generate industry relevant click through
- Measuring Digital impact and Footprint
