Design Thinking and User Experience

Available Dates

Dec-30-2024

Amsterdam
Feb-03-2025

Amsterdam
Mar-03-2025

Amsterdam
Apr-07-2025

Amsterdam
May-05-2025

Amsterdam
June-02-2025

Amsterdam
June-30-2025

Amsterdam
July-07-2025

Amsterdam
Aug-04-2025

Amsterdam
Sep-01-2025

Amsterdam
Sep-29-2025

Amsterdam
Oct-06-2025

Amsterdam
Nov-03-2025

Amsterdam
Dec-01-2025

Amsterdam
Dec-29-2025

Amsterdam

Dates in Other Venues

Dec-09-2024

Barcelona
Dec-09-2024

Dubai
Dec-16-2024

Kuala Lumpur
Dec-16-2024

Istanbul
Dec-23-2024

Singapore
Dec-30-2024

London
Dec-30-2024

Paris
Jan-13-2025

Dubai
Jan-13-2025

Barcelona
Jan-20-2025

Istanbul
Jan-20-2025

Kuala Lumpur
Jan-27-2025

Singapore
Jan-27-2025

Paris
Feb-03-2025

London
Feb-10-2025

Barcelona
Feb-10-2025

Dubai
Feb-17-2025

Kuala Lumpur
Feb-17-2025

Istanbul
Feb-24-2025

Paris
Feb-24-2025

Singapore
Mar-03-2025

London
Mar-10-2025

Barcelona
Mar-10-2025

Dubai
Mar-17-2025

Kuala Lumpur
Mar-17-2025

Istanbul
Mar-24-2025

Paris
Mar-24-2025

Singapore
Apr-07-2025

London
Apr-14-2025

Barcelona
Apr-14-2025

Dubai
Apr-21-2025

Istanbul
Apr-21-2025

Kuala Lumpur
Apr-28-2025

Singapore
Apr-28-2025

Paris
May-05-2025

London
May-12-2025

Barcelona
May-12-2025

Dubai
May-19-2025

Kuala Lumpur
May-19-2025

Istanbul
May-26-2025

Singapore
May-26-2025

Paris
June-02-2025

London
June-09-2025

Barcelona
June-09-2025

Dubai
June-16-2025

Istanbul
June-16-2025

Kuala Lumpur
June-23-2025

Singapore
June-30-2025

Paris
June-30-2025

London
July-07-2025

London
July-14-2025

Barcelona
July-14-2025

Dubai
July-21-2025

Istanbul
July-21-2025

Kuala Lumpur
July-28-2025

Paris
July-28-2025

Singapore
Aug-04-2025

London
Aug-11-2025

Barcelona
Aug-11-2025

Dubai
Aug-18-2025

Kuala Lumpur
Aug-18-2025

Istanbul
Aug-25-2025

Paris
Aug-25-2025

Singapore
Sep-01-2025

London
Sep-08-2025

Barcelona
Sep-08-2025

Dubai
Sep-15-2025

Kuala Lumpur
Sep-15-2025

Istanbul
Sep-22-2025

Singapore
Sep-29-2025

London
Sep-29-2025

Paris
Oct-06-2025

London
Oct-13-2025

Dubai
Oct-13-2025

Barcelona
Oct-20-2025

Istanbul
Oct-20-2025

Kuala Lumpur
Oct-27-2025

Singapore
Oct-27-2025

Paris
Nov-03-2025

London
Nov-10-2025

Barcelona
Nov-10-2025

Dubai
Nov-17-2025

Kuala Lumpur
Nov-17-2025

Istanbul
Nov-24-2025

Singapore
Nov-24-2025

Paris
Dec-01-2025

London
Dec-08-2025

Dubai
Dec-08-2025

Barcelona
Dec-15-2025

Kuala Lumpur
Dec-15-2025

Istanbul
Dec-22-2025

Singapore
Dec-29-2025

London
Dec-29-2025

Paris

Course Details

As technology continues to evolve and consumer expectations rise, the demand for user-centric product design becomes increasingly critical. Design thinking provides a structured approach to innovation by focusing on understanding users' needs, generating creative solutions, and iteratively refining those solutions to improve user experiences.

The Design Thinking and User Experience course is crafted to offer a deep dive into this methodology, exploring how it can be applied to create impactful, user-friendly products. Over the course, participants will learn to navigate the stages of design thinking—from empathizing with users and defining their problems to prototyping and testing solutions. This hands-on training will also cover essential aspects of user experience design, including user research, persona creation, and journey mapping, ensuring a comprehensive understanding of how to build products that resonate with users.

By integrating these principles, professionals will be equipped to lead design projects that are not only innovative but also grounded in real user needs, ultimately enhancing product effectiveness and market success.

By the end of this course, participants should be able to:

Grasp the core of design thinking, including its history and application within product management.
Master the design thinking process and apply its 5 stages to real-world design challenges.
Understand different design thinking frameworks and their applications.
Apply UX principles and follow the process of creating a user-centred experience.
Develop empathy for target customers for successful UX design.
Master user research techniques to gather user data and understand their needs.
Design a user persona following effective tips and techniques to represent your target customers.
Visualize the user’s experience using journey and story mapping.
Design prototypes and integrate user navigation effectively.
Conduct usability testing using different methods and analyze the results to refine the user experience.
Identify the relationship between UX design and UI and understand the core principles of UI.

This course is ideal for professionals seeking to deepen their understanding of design thinking and enhance user experience through innovative and user-centred approaches:

Product Managers
Product Developers
Project Managers
Product Owners
Marketing Professionals
Business Analysts
Designers
UX/UI Designers
Content Creators
Entrepreneurs
Startup Founders
Anyone interested in design thinking and user experience

Our courses in Amsterdam are held at the LPC office located at:

Herengracht 124-128, 1015 BT Amsterdam, Netherlands

Once you register, we will subsequently send you the course details, including the location, trainer, and other logistical information.

Pay Attention, Please! The course location at our offices is subject to availability. Should our office be unavailable, we will secure an alternative nearby venue and promptly inform you of the change. The exact time and location will be confirmed one week prior to the course commencement.

Course Outline

5 days course

Day 1

Day 2

Day 3

Day 4

Day 5

Introduction to Design Thinking

Identifying the meaning of design thinking
Discussing the history of design thinking
Discussing the application of design thinking in product management
Understanding the stages of the design thinking process:

Empathize
Define
Ideate
Prototype
Test

Familiarizing with design thinking frameworks:

Stanford’s Five-Stage Model
IDEO’s three-phase model
IBM’s Enterprise Design
Double Dimond Model by UK Design Council
Design Sprint
Balanced Breakthrough Model

Designing for User Experience

Defining user experience design and discussing its principles
Exploring the process of designing UX

Understanding the user's pain points
Creating user personas
Map out the user journey.
Create a website wireframe.
Start prototyping

Defining UX deliverables:

User Research
Competitor Assessment
Interaction Design
Information Architecture

Understanding the relationship between user experience (UX) and user interface (UI)
Understanding the core principles of UI

User Research & Persona

Understanding empathy for the target customer and how to develop it
Techniques to gather information from customers and understand their needs:

Interviews
Surveys

What is a customer persona?
Understanding the elements of persona:

Name, age, gender, and image of the persona
A tag line
Persona experience and relevant skills
The context indicates how the persona would interact with the product.
Goals, attitudes, concerns
Quotes/brief scenario

Understanding the types of user persona:

Lightweight/prototype persona
Qualitative persona
Statistical persona

Story Mapping vs. Journey Mapping

Understand the meaning of story mapping and its purpose.
Differentiating between story mapping and journey mapping
Understanding the components of story mapping:

Goal
Epic
User story
Swimlane

Defining the process of creating a story map:

Initial planning
Organizing user stories
Prioritizing and estimating
Slicing the map for release

Understanding the elements of the journey map:

Actors/ subjects
Expectations
Phases/paradigms
Actions, mindsets, and emotions

Prototyping & User Testing

Understanding the meaning and function of the prototype
Defining the types of prototypes:

Low-fidelity
Mid-fidelity
High-fidelity

Integrating user interaction into a prototype
Defining the meaning of usability testing and its types:

Hallway usability testing
Remote usability testing

Analyzing the test results and identifying areas for improvement in UX

Design Thinking and User Experience

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