Course Details
Course Outline
5 days course
Introduction to Digital Transformation
- What is Digital Transformation?
- Tradition Linear Value Chain
- Homing and Switching Costs
- Two Sided-Networks
Digital Transformation Domains
- Customers
- Competition
- Data
- Innovation
- Value
Digital Risk and the Future of Finance
- Just in time
- Technology factors
- Managing the digital estate
- The data journey
- Digitising finance departments
- The finance function
- Fraud and compliance risks
- On the horizon
- A vision of the future
Customer Service
- Digitising products and services explained
- Market needs
- Keeping customers happy
- Customer focus
- Missed opportunities
- Entering a new market
Products and Services
- Customising products
- Adding value
- Rolls Royce
- Grocery retail and convenience
- Identifying risks
- Common risks
- Using your data
- Skills, credibility and digital infrastructure
New Business Models
- New business models
- Digitising products and services Q&A
- Moving online
- Managing communication channels
- Measurement and KPIs
- Managing online reputation
- Justification of expenditure
- Are you a marketing guru?
