Marketing communication helps move products, services, and ideas from manufacturers to end-users and builds and maintains relationships with customers, prospects, and other important stakeholders in the company. Advertising and sales promotion will continue to play important roles in the marketing communication mix.
Fundamentals of Marketing Communications Training course, helps you explore the fundamentals of marketing communications and provides a context for the work you’re doing day to day.
You’ll be given a grounding in core principles and examine different elements of the marcoms mix, including advertising, public relations and direct marketing. As well as covering the essential components of a brief, you will come away with suggestions on how to measure the effectiveness of your communications. The course concludes with a discussion of the latest trends and developments in the field and the prospects for the future.
At the end of this Fundamentals of Marketing Communications Training course , you will be able to :
- Avoid costly marketing communication problems
- Explore Marketing Communications Areas
- Understand the relationship between behavioural economics and persuasion
- Use creative problem solving techniques for better communications solutions
- Be able to generate content and stories across a range of media
- Create strategies and tactics that use corporate social responsibility and cause related marketing to build brand trust
- Be able to determine and develop the ideal communications mix for your audiences
- Learn How to Convey a Message
- The Problematic Areas of Marketing Communications
- Corporate Communications Principles
Fundamentals of Marketing Communications Training course is ideal for:
- Management marketers and PR professionals who wish to understand marketing communication and its benefits.
- Anyone who wants to work in marketing communications or study a marketing-related subject at a higher level
- Individuals who already work in a business environment and want to expand on their knowledge within the marketing sector.
Our courses in Amsterdam are held at the LPC office located at:
Once you register, we will subsequently send you the course details, including the location, trainer, and other logistical information.
Pay Attention, Please! The course location at our offices is subject to availability. Should our office be unavailable, we will secure an alternative nearby venue and promptly inform you of the change. The exact time and location will be confirmed one week prior to the course commencement.