Mastering Corporate Communications

Available Dates

Dec-15-2024

Amsterdam
Jan-20-2025

Amsterdam
Feb-17-2025

Amsterdam
Mar-17-2025

Amsterdam
Apr-21-2025

Amsterdam
May-19-2025

Amsterdam
June-16-2025

Amsterdam
July-21-2025

Amsterdam
Aug-18-2025

Amsterdam
Sep-15-2025

Amsterdam
Oct-20-2025

Amsterdam
Nov-17-2025

Amsterdam
Dec-15-2025

Amsterdam

Dates in Other Venues

Nov-25-2024

Dubai
Nov-25-2024

Barcelona
Dec-01-2024

Kuala Lumpur
Dec-01-2024

Istanbul
Dec-08-2024

Singapore
Dec-08-2024

Paris
Dec-15-2024

London
Dec-22-2024

Dubai
Jan-06-2025

Kuala Lumpur
Jan-06-2025

Istanbul
Jan-13-2025

Paris
Jan-13-2025

Singapore
Jan-20-2025

London
Jan-27-2025

Dubai
Jan-27-2025

Barcelona
Feb-03-2025

Kuala Lumpur
Feb-03-2025

Istanbul
Feb-10-2025

Paris
Feb-10-2025

Singapore
Feb-17-2025

London
Feb-24-2025

Barcelona
Feb-24-2025

Dubai
Mar-03-2025

Istanbul
Mar-03-2025

Kuala Lumpur
Mar-10-2025

Singapore
Mar-10-2025

Paris
Mar-17-2025

London
Mar-24-2025

Dubai
Mar-24-2025

Barcelona
Apr-07-2025

Istanbul
Apr-07-2025

Kuala Lumpur
Apr-14-2025

Paris
Apr-14-2025

Singapore
Apr-21-2025

London
Apr-28-2025

Dubai
Apr-28-2025

Barcelona
May-05-2025

Istanbul
May-05-2025

Kuala Lumpur
May-12-2025

Paris
May-12-2025

Singapore
May-19-2025

London
May-26-2025

Barcelona
May-26-2025

Dubai
June-02-2025

Istanbul
June-02-2025

Kuala Lumpur
June-09-2025

Singapore
June-09-2025

Paris
June-16-2025

London
June-23-2025

Dubai
June-30-2025

Barcelona
June-30-2025

Istanbul
June-30-2025

Kuala Lumpur
July-07-2025

Kuala Lumpur
July-07-2025

Istanbul
July-14-2025

Singapore
July-14-2025

Paris
July-21-2025

London
July-28-2025

Barcelona
July-28-2025

Dubai
Aug-04-2025

Kuala Lumpur
Aug-04-2025

Istanbul
Aug-11-2025

Paris
Aug-11-2025

Singapore
Aug-18-2025

London
Aug-25-2025

Barcelona
Aug-25-2025

Dubai
Sep-01-2025

Istanbul
Sep-01-2025

Kuala Lumpur
Sep-08-2025

Singapore
Sep-08-2025

Paris
Sep-15-2025

London
Sep-22-2025

Dubai
Sep-29-2025

Istanbul
Sep-29-2025

Kuala Lumpur
Sep-29-2025

Barcelona
Oct-06-2025

Kuala Lumpur
Oct-06-2025

Istanbul
Oct-13-2025

Paris
Oct-13-2025

Singapore
Oct-20-2025

London
Oct-27-2025

Barcelona
Oct-27-2025

Dubai
Nov-03-2025

Istanbul
Nov-03-2025

Kuala Lumpur
Nov-10-2025

Singapore
Nov-10-2025

Paris
Nov-17-2025

London
Nov-24-2025

Barcelona
Nov-24-2025

Dubai
Dec-01-2025

Kuala Lumpur
Dec-01-2025

Istanbul
Dec-08-2025

Paris
Dec-08-2025

Singapore
Dec-15-2025

London
Dec-22-2025

Dubai
Dec-29-2025

Istanbul
Dec-29-2025

Kuala Lumpur
Dec-29-2025

Barcelona

Course Details

Communication is the lifeblood of all organizations as it allows them to operate efficiently by informing customers and stakeholders about their services and products, as well as facilitating coordination among employees. Given the critical role of communication, organizations are investing more in developing and implementing corporate communication strategies to ensure the efficiency of their communication activities.

Corporate communication involves sharing information and messages with both internal and external audiences to manage brand perception. The ongoing digital transformation has increased the need for greater investment and focus on corporate communication to capture audience attention and stand out in a competitive landscape.

LPC’s “Mastering Corporate Communication” course is designed to provide participants with the skills and tools to develop and implement corporate communication strategies that contribute to an organization's success. Participants will gain a strong foundation in corporate communication, discover various tools and methods for communication with stakeholders through multiple channels, and plan for their corporate communication strategy. With LPC, you gain theoretical knowledge and hands-on experience in corporate communication.

Upon the completion of this LPC course, you will be able to:

Understand the fundamentals of corporate communication and its significance in any organization
Master both internal and external communication to improve organization’s position
Enhance communication and content creation skills
Identify and analyze stakeholders and create audience persona for better understanding of target audience needs and expectations
Utilize social and traditional media tools for communication and delivering messages
Develop and customize content to influence stakeholders and customers
Measure campaigns success and creating communication plans

This LPC course is ideal for:

Corporate Communication Specialists
Public Relations Officers
Marketing Officers
Anyone interested in Corporate Communication

Our courses in Amsterdam are held at the LPC office located at:

Herengracht 124-128, 1015 BT Amsterdam, Netherlands

Once you register, we will subsequently send you the course details, including the location, trainer, and other logistical information.

Pay Attention, Please! The course location at our offices is subject to availability. Should our office be unavailable, we will secure an alternative nearby venue and promptly inform you of the change. The exact time and location will be confirmed one week prior to the course commencement.

Course Outline

5 days course

Day 1

Day 2

Day 3

Day 4

Day 5

Introduction to Corporate Communication

Introduction to course content and outlines
Defining the meaning of corporate communication and its key related terms
Discussing the significance and the role of corporate communication in organizations
Exploring the elements of corporate communication
Understanding the phycology of persuasion
Discovering goal-setting approaches for corporate communication

Internal Communication vs. External Communication

Comparing between internal and external communication
Discussing the elements of internal communication
Exploring types of internal communication
Discussing the elements of external communication
Exploring types of external communication
Understanding skills required for effective external and internal communication

Stakeholders & Target Audience

Techniques for analyzing and mapping stakeholders
Discussing how to segment audience
Strategies for creating audience personas
The importance of personalization when communication with stakeholders
Discovering tools for communication with stakeholder
The role of customer journey in communication
Assignment: mapping stakeholders and creating audience persona

Media & Content Creation

Discussing the how the digital revolution influenced communication strategies
Exploring social and traditional media tools for corporate communication:

Influencer marketing
Champions and opinion formers
Through leadership and blogging
Search engine marketing
User experience
Integrated media relations

Techniques for creating effective content for corporate communication
The role of storytelling in delivering messages and persuasion stakeholders
The importance of content calendars and evergreen content
Case studies about using social media for corporate communication
Assignment: creating tailored content for different media channels

Measurement & Planning

Utilizing 3 O’s to evaluat PR campaigns: output, out-take, and outcomes
Discovering evidence-based analysis techniques
Understanding the placement approach to strategy
Planning techniques for corporate communication
Utilizing SMART objectives and KPIs to measure corporate communication strategies
Assignment: planning for corporate communication
Final presentation about own corporate communication strategy
Recap and lesson learned
Course evaluation

Mastering Corporate Communications

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