The voice of the organization to the public, customer service representatives and public relations staff face an arduous task-from dealing with difficult customers, customers with peculiar interests, customers seeking information unrelated to the services the office offers, abusive customers, customers who use threats, overwork among others and organizations need to adopt a practice of continuous improvement of systems, processes and skills of this calibre of staff to ensure that all customers and stakeholders have the right public relations and customer care skills set.
The Customer Service and Public Relations Masterclass Training course will equip participants with specific tools, skills and techniques that are specific and proven to be effective in generating corporate or institutional success, tools which, when applied, yield improved individual performance, skills to generate real and high-value leads, skills to navigate public relations and customer care dynamics to maximize opportunities for organization’s products and services.
Upon return to work, participants will demonstrate superior technical and professional communications, public relations and customer service skills at all times through the consistent provision of polite, helpful, memorable and inspiring experiences to organization clientele in the delivery of services and products.
By the end of this Customer Service and Public Relations Masterclass Training course, participant will be able to:
- Demonstrate adequate knowledge and understanding of the theory and practice underpinning strategic public relations and customer service
- Understand and define Public Relation and the role of PR in customer care in the organizational development
- Demonstrate an understanding of the impact of on-line technology on the media, and design customer care management systems
- Identify and establish links between excellence in customer service, business practices and polices
- Build lasting respect and relationships with colleagues, customers and friends.
- Change your own behaviour to match others.
- Setting up good working relationships.
- Learn to impact with integrity.
- To use influencing skills and techniques to build ongoing and long-term relationships with key customers and other stakeholders.
- To be able to create and adapt clear models for communication between your organisation and its customers.
- Build co-operation and commitment.
- Comprehend your customers’ needs and how to satisfy them.
- An ability to tailor services to meet your stakeholders needs.
- Plan communications activity to meet stakeholder needs.
- Explore the range of communications techniques and tools available
- Develop increased skill writing for print and the web and competency in the range of PR tools and techniques including editing.
- Figure out how to write clear brief and clear objectives.
- Figure out how to be an effective user of e-media.
- Create crisis management techniques.
- Create your interview technique.
- Develop personal communications effectiveness.
Customer Service and Public Relations Masterclass Training course, is ideal for :
- Training, customer service, sales professionals, technical and support personnel, accountants, field services representatives, finance and credit controllers, reception, front-line staff, marketing, communication specialists, public relations personnel
- Also anyone who will ever need to influence others, either socially or commercially and managers who want to add high-level communications and influencing skills to their personal portfolios
Our courses in Barcelona are held at the LPC office located at:
Once you register, we will subsequently send you the course details, including the location, trainer, and other logistical information.
Pay Attention, Please! The course location at our offices is subject to availability. Should our office be unavailable, we will secure an alternative nearby venue and promptly inform you of the change. The exact time and location will be confirmed one week prior to the course commencement.