Product Strategy and Vision

Available Dates

Nov-04-2024

Barcelona
Dec-02-2024

Barcelona
Jan-06-2025

Barcelona
Feb-03-2025

Barcelona
Mar-03-2025

Barcelona
Apr-07-2025

Barcelona
May-05-2025

Barcelona
June-02-2025

Barcelona
June-30-2025

Barcelona
July-07-2025

Barcelona
Aug-04-2025

Barcelona
Sep-01-2025

Barcelona
Sep-29-2025

Barcelona
Oct-06-2025

Barcelona
Nov-03-2025

Barcelona
Dec-01-2025

Barcelona
Dec-29-2025

Barcelona

Dates in Other Venues

Oct-21-2024

Paris
Oct-21-2024

Singapore
Oct-28-2024

Amsterdam
Oct-28-2024

London
Nov-04-2024

Dubai
Nov-11-2024

Kuala Lumpur
Nov-11-2024

Istanbul
Nov-18-2024

Paris
Nov-18-2024

Singapore
Nov-25-2024

Amsterdam
Nov-25-2024

London
Dec-02-2024

Dubai
Dec-09-2024

Kuala Lumpur
Dec-09-2024

Istanbul
Dec-16-2024

Singapore
Dec-16-2024

Paris
Dec-23-2024

London
Dec-30-2024

Amsterdam
Jan-06-2025

Dubai
Jan-13-2025

Kuala Lumpur
Jan-13-2025

Istanbul
Jan-20-2025

Paris
Jan-20-2025

Singapore
Jan-27-2025

Amsterdam
Jan-27-2025

London
Feb-03-2025

Dubai
Feb-10-2025

Kuala Lumpur
Feb-10-2025

Istanbul
Feb-17-2025

Paris
Feb-17-2025

Singapore
Feb-24-2025

London
Feb-24-2025

Amsterdam
Mar-03-2025

Dubai
Mar-10-2025

Kuala Lumpur
Mar-10-2025

Istanbul
Mar-17-2025

Paris
Mar-17-2025

Singapore
Mar-24-2025

London
Mar-24-2025

Amsterdam
Apr-07-2025

Dubai
Apr-14-2025

Istanbul
Apr-14-2025

Kuala Lumpur
Apr-21-2025

Singapore
Apr-21-2025

Paris
Apr-28-2025

Amsterdam
Apr-28-2025

London
May-05-2025

Dubai
May-12-2025

Istanbul
May-12-2025

Kuala Lumpur
May-19-2025

Singapore
May-19-2025

Paris
May-26-2025

Amsterdam
May-26-2025

London
June-02-2025

Dubai
June-09-2025

Kuala Lumpur
June-09-2025

Istanbul
June-16-2025

Singapore
June-16-2025

Paris
June-23-2025

London
June-30-2025

Amsterdam
June-30-2025

Dubai
July-07-2025

Dubai
July-14-2025

Istanbul
July-14-2025

Kuala Lumpur
July-21-2025

Paris
July-21-2025

Singapore
July-28-2025

Amsterdam
July-28-2025

London
Aug-04-2025

Dubai
Aug-11-2025

Kuala Lumpur
Aug-11-2025

Istanbul
Aug-18-2025

Paris
Aug-18-2025

Singapore
Aug-25-2025

Amsterdam
Aug-25-2025

London
Sep-01-2025

Dubai
Sep-08-2025

Kuala Lumpur
Sep-08-2025

Istanbul
Sep-15-2025

Singapore
Sep-15-2025

Paris
Sep-22-2025

London
Sep-29-2025

Dubai
Sep-29-2025

Amsterdam
Oct-06-2025

Dubai
Oct-13-2025

Istanbul
Oct-13-2025

Kuala Lumpur
Oct-20-2025

Paris
Oct-20-2025

Singapore
Oct-27-2025

Amsterdam
Oct-27-2025

London
Nov-03-2025

Dubai
Nov-10-2025

Kuala Lumpur
Nov-10-2025

Istanbul
Nov-17-2025

Paris
Nov-17-2025

Singapore
Nov-24-2025

London
Nov-24-2025

Amsterdam
Dec-01-2025

Dubai
Dec-08-2025

Kuala Lumpur
Dec-08-2025

Istanbul
Dec-15-2025

Singapore
Dec-15-2025

Paris
Dec-22-2025

London
Dec-29-2025

Amsterdam
Dec-29-2025

Dubai

Course Details

LPC invites you to join " Product Strategy & Vision” comprehensive course!

Are you looking to master the skill of developing product strategy and vision? You’re on the right place!

Over the span of 5 days with LPC, you’ll be able to differentiate between product strategy and company strategy, ensuring alignment with business objectives for its competitive edge in the market. You also will dive deep into product strategy fundamentals, mastering product pyramid and the elements of the strategy. Moving forward, you’ll learn effective techniques to craft your product vision which guide your company’s direction with clarity and purpose. Then, you’ll use your vision and other tools to develop your strategy. Finally, you’ll understand the role of communicating your strategy and vision and how to communicate them effectively, inspiring teams and stakeholders alike.

What you are waiting for? Enroll now and elevate your strategic prowess and drive success with LPC.

By the end of this course, participants should be able to:

Distinguish between product strategy and company strategy and understand how they connect
Align product strategy with business objectives to ensure a competitive advantage and market positioning
Understand the fundamentals of product strategy
Understand the product strategy pyramid and its stages
Develop clear objectives and key results (OKRs) to measure product strategy success
Craft a compelling product vision aligns with business objectives
Construct a product roadmap that aligns with the strategy
Communicate product strategy and vision effectively with stakeholders

Product Managers
Product Developers
Project Managers
Product Owners
Marketing Professionals
Business Analysts
Designers
UX/ UI Designers
Business Strategists
Entrepreneurs
Startup Founders
Consultants
Innovation Managers
Quality Assurance Specialists
R&D Professionals
Corporate Executives
Anyone with a product idea and want to bring it to market

Our courses in Barcelona are held at the LPC office located at:

Passeig de Gràcia, 21, planta principal, 08007 Barcelona, Spain

Once you register, we will subsequently send you the course details, including the location, trainer, and other logistical information.

Pay Attention, Please! The course location at our offices is subject to availability. Should our office be unavailable, we will secure an alternative nearby venue and promptly inform you of the change. The exact time and location will be confirmed one week prior to the course commencement.

Course Outline

5 days course

Day 1

Day 2

Day 3

Day 4

Day 5

Product Strategy vs. Company Strategy

Differentiating between product strategy and company strategy
Understanding the direction between company strategy and product strategy

Aligning product development with business objectives
Ensuring competitive advantage and market positioning

Identifying the role of understanding target customers and market segmentation in product strategy
Understanding competitive positioning and analyzing the competitive environment
Creating value proposition that shows the unique benefits of a product

Product Strategy Fundamentals

Identifying product strategy process:

Timeboxed strategizing
Continuous strategizing

Understanding product strategy pyramid
Identifying the types of product’s innovation

Core innovations
Adjacent innovations
Disruptive innovations

Understanding product life cycle model and how it influences product strategy

Development
Introduction
Growth
Maturity
Decline

Understanding the elements of product strategy

Clear objectives and key results (OKRs)
Understanding target customers and market dynamics
Risk assessment and mitigation

Crafting Product Vision

What is product vision?
Understanding the role of product vision on guiding company’s direction and ensuring alignment with business goals and values
Identifying the components of a product vision:

Long-term perspective
Alignment with company mission
Customer and market focus

Understanding the characteristics of a good vision that motives and guides people
Exercise: craft your own product vision

Developing Product Strategy Techniques

Utilizing product vision to design the product strategy
Identifying target market and user personas
Identifying the features of the product stands out in a competitive advantage
Building a product roadmap that aligns with the strategy
Exercise: develop your own product strategy

Communicating Strategy & Vision

Determining the importance of communicating product strategy and vision with stakeholders
Techniques to collaborate with stakeholders while developing product strategy and vision
Understanding how vision can inspire and guide the team
Utilizing customers and team feedback to adopt the strategy
Tips to measure the strategy for continuous improvements
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Product Strategy and Vision

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