Advanced Marketing Management Training

Course Info

Length: 1 Week

City: Barcelona

Type: In Classroom

Available Dates

  • Feb-24-2025

    Barcelona

  • May-26-2025

    Barcelona

  • Aug-25-2025

    Barcelona

  • Nov-24-2025

    Barcelona

Dates in Other Venues

  • Jan-27-2025

    London

  • Feb-24-2025

    Amsterdam

  • Feb-24-2025

    Kuala Lumpur

  • Feb-24-2025

    Singapore

  • Feb-24-2025

    Paris

  • Feb-24-2025

    Istanbul

  • Feb-24-2025

    Dubai

  • Mar-17-2025

    London

  • Apr-28-2025

    Dubai

  • May-26-2025

    Kuala Lumpur

  • May-26-2025

    Singapore

  • May-26-2025

    Paris

  • May-26-2025

    Amsterdam

  • May-26-2025

    London

  • May-26-2025

    Istanbul

  • June-16-2025

    Dubai

  • July-28-2025

    London

  • Aug-25-2025

    Paris

  • Aug-25-2025

    Amsterdam

  • Aug-25-2025

    Istanbul

  • Aug-25-2025

    Dubai

  • Aug-25-2025

    Kuala Lumpur

  • Aug-25-2025

    Singapore

  • Sep-15-2025

    London

  • Oct-27-2025

    Dubai

  • Nov-24-2025

    Istanbul

  • Nov-24-2025

    London

  • Nov-24-2025

    Amsterdam

  • Nov-24-2025

    Paris

  • Nov-24-2025

    Singapore

  • Nov-24-2025

    Kuala Lumpur

  • Dec-15-2025

    Dubai

Course Details

Course Outline

5 days course

 

Comprehend Marketing Management

 

  • Marketing Definition.
  • The goals of Marketing.
  • Important Marketing Concepts.
  • Creating A Marketing Strategy
  • The Elements Of A Marketing Plan
  • Marketing Models And Case Studies

 

The Process of Strategic Planning in Marketing

 

  • The Marketing Environment.
  • Objectives and Goals.
  • Marketing Audit.
  • Strategic Alternatives (SWOT, TOWS).
  • Fitting Strategies with the Overall Marketing Plan.

 

Market Segmentation

 

  • Market Segmentation Definition.
  • The Benefits of Market Segmentation.
  • Steps in Market Segmentation.
  • Market Targeting and Product Positioning.

 

Marketing Communications in Depth

 

  • Communication Definition.
  • Kinds of Promotional Objectives.
  • Steps in Creating an Advertising Campaign.
  • Advantages and Disadvantages of Various MARCOMS Types.
  • Evaluating Promotional Campaigns.

 

Total Product Concept
 
  • The Product Life Cycle (PLC) Concept
  • Introduction Stage
  • Growth Stage
  • Maturity Stage
  • Decline Stage
  • Marketing Strategies and Objectives Across the PLC

 

Building a Competitive Advantage

 

  • Superior Product or Service
  • Superior Assets
  • Low Cost Operator
  • Innovation
  • Global Skills
  • Scales Advantages
  • Attitude
  • Superior Relationships
  • Risk Management
  • Vision
  • Sustaining Competitive Advantage

Course Video