Course Details
Course Outline
5 days course
Development of the The Project
- Define goals and objectives.
- Establish a budget.
- Build your team.
- Pick your venue and date.
- Develop event branding.
- Plan your program.
- Confirm sponsors, exhibitors, and speakers.
- Identify and select tech tools.
Management of Risk, Finance and Human Resources
- Exploring risk identification and assessment techniques and tools
- Discussing strategies for effective management of contracts
- Strategies to manage event funding and financial resources
- Understanding the process of developing a budget for a meeting/ event
- Discovering the way of establishing and managing monetary transaction procedures
- Exploring techniques for assessing staffing needs and determining selection criteria
Meeting or Event Design
- Discovering the steps of developing a program: From theme development to outcome measurement
- Understanding how to select and engage speakers and performers
- Discussing guidance and strategies for selecting and coordinating food and beverage
- Identifying criteria for selecting design requirements and decorations
- Recognizing the importance of managing and oversing audiovisual and technical requirements
- Discussing how to plan for managing attendees’ movements and controlling protocols
Site Management
- Discussing criteria for selecting meeting/ event site
- Tools and techniques for developing site maps and floorplans
- Steps of creating a logistics plan to manage meeting/ event site
- Determining the importance of implementing the logistics plan during site set-up, operation, and takedown
- Best practices for managing on-site communication
- Discussing how to set communication procedures and protocols for each audience
Marketing
- Understanding the process of developing a marking plan
- Exploring strategies for creating and managing marketing materials, including content and designs
- Identifying the importance of aligning product design and specification with the marketing plan
- Discovering different types of promotional activities to expand market reach
- Discussing the role of public relations activities in promoting and succeeding meetings/ events
- Best practices for managing meeting-related sales activities
- Do and don’t for CMP exam
