Course Details
Course Outline
5 days course
Introduction to Special Events Professional
- Introduction to CSEP certification and the importance of obtaining it in the event industry
- Definition of key event management terms and concepts
- Exploring different types and categories of special events with examples: Corporate, Social, Festivals, Entertainment, Sporting, and Government Events
- Discussing the role and responsibilities of the special event professional
- Describing the event planning process: Conceptualization, feasibility, planning, execution, and evaluation
- Guidelines for developing event goals, objectives, and success metrics
Special Event Design and Production
- Understanding the principles of creative concept development and thematic design
- Discussing venue selection criteria, and site planning considerations
- Guidelines to plan for food and beverage: Catering, menu design, and service styles
- Describing the production and staging process in event management
- Exploring key elements of technical production: Lighting, sound, and AV
- Strategies for managing technical logistics, equipment, and vendor coordination
- Analyzing the impact of emerging technologies in events: Virtual reality, hybrid events, and interactive media
Event Financial Management and Marketing Strategies
- Exploring budgeting and financial planning techniques for special events: Cost estimation, revenue forecasting, and financial management
- Discussing revenue generation and funding strategies: Ticketing, sponsorship, and monetization
- Strategies for financial negotiation and cost control
- Understanding event branding and identifying development principles
- Discovering marketing and public relations strategies in events
- Methods for engaging audience and providing an interactive experience
Risk Management and Sustainability in Special Events
- Exploring risk identification, assessment, and mitigation strategies in event management
- Key aspects for event safety and security: Crowd control and emergency planning
- Understanding the importance of contract management: Vendor agreements, sponsorship deals, and insurance
- Discussing legal issues in event management: Permits, licensing, and compliance
- Defining crisis in events and the importance of emergency response planning
- Discussing sustainability strategies in event management and the importance of eco-friendly event planning
Special Event Execution and On-Site Management
- Describing key event day operations: Team management, schedules, logistics, and troubleshooting
- Exploring key crisis management and problem solving techniques used during event execution
- Best practices to create an excellent guest experience: Customer service, accessibility, and VIP management
- Method to conduct post-event evaluation and report findings: ROI measurement and impact assessment
- Case Study: Analyzing successful and challenging special events
- Exploring the CSEP exam structure and test-taking strategies
