Course Details
Course Outline
5 days course
Introduction to oil and gas operations
- Buying oil and gas products
- Oil pricing and hedging using futures
Oil marketing strategies
- Trading markets logistics
- Modern oil and gas markets: The regulatory and commercial framework.
Digital Marketing in the Petroleum Sector
- Digital Marketing – A definition and petroleum sector-specific explanation
- How to use digital and traditional in an integrated petroleum sector campaign?
- Integrating your various Social Media Platforms to maximise reach across the Petroleum Sector
Dealing with Customers,
- Suppliers and other industry stakeholders' complaints on Social Media
- Increasing Views, likes, and clicks across various digital platforms
- When to advertise on social media? – How do new channels reach key oil, gas and petroleum accounts?
- Using E-mail Techniques to generate industry relevant click through
- Measuring Digital impact and Footprint
- Developing a Full Digital Strategy in the Petroleum Sector
Impact of price changes and political and legislative risks
- Preparing to obtain quotations
- Suppliers profile
- Adding value and getting the best deal
