Integrated Advanced Sales & Marketing Communication

Integrated Sales & Marketing Communication Planning

• Overview of integrated sales and marketing communication planning process
• Steps for creating a plan for integrated sales and marketing communication:
  
  

•        Situation analysis
•        Maron objectives
•        Sales and marketing communication strategy
•        Designing message
•        Selecting channel
•        Planning resources: human & finance
•        Developing communication program
•        Evaluation the program
  
  

• Techniques for setting measurements and metrics for the integrated sales and marketing
• communication plan
• Identifying the role of market research in developing the plan
• Discussing challenges and considerations for planning integrated sales and marketing
• communication

Marketing Communication Methods

• Advertising:
  
  

•         Defining advertising and understanding its objectives, functions, and characteristics
•         Exploring the components and types of advertising
•         Discussing advertising planning process
•         Discussing how to select advertising agencies through understanding their functions and structure
•         Tips for developing creative strategy for effective Ads
  
  

• Public Relations:
  
  

•         Defining public relations and understanding its function, principles and characteristics
•         Exploring public relations tools and techniques
•         Exploring strategies for managing crisis and events
•         Discussing the qualities of a good public relations
  
  

• Sponsorship:
  
  

•         Defining sponsorship and understanding its objectives and characteristics
•         Understanding types of sponsorship
•         Techniques for assessing sponsorship
  
  

• Personal Selling:
  
  

•         Defining personal selling and understanding its objectives, and nature
•         Exploring the steps of selling process
•         Techniques for managing sales efforts
•         Discussing the qualities of a good sale person
  
  

• Advantages and disadvantages of each marketing communication method

Marketing Communication Methods

• Sales Promotions:
  
  

•         Defining sales promotions and understanding its objectives and characteristics
•         Exploring sales promotions tactics:
  
  

•                Customer promotion
•                Trade promotion
  
  

•         Discussing the sales promotions strategy
  
  

• Direct Marketing:
  
  

•         Defining direct marketing and understanding its purpose and uses
•         Techniques for effective direct marketing
•         Identifying the importance of databases on direct marketing
  
  

• Digital & Social Media Marketing:
  
  

•         Defining digital and social media marketing and understanding its objectives and characteristics
•         Discussing the role of social media in marketing communications
•         Techniques for digital and social media marketing
•         Exploring digital and social media marketing tools
  
  

• Guerrilla Marketing:
  
  

•         Defining guerrilla marketing and understanding its way of work and characteristics
•         Techniques for guerrilla marketing
•         Exploring examples of guerrilla marketing
  
  

• Advantages and disadvantages of each marketing communication method 

Best Practices & Final Thoughts

• Discussing barriers and challenges of integrated sales and marketing communication
• Understanding the role of technology in integrated sales and marketing communication
• Discussing ethical considerations and legal issues in integrated sales and marketing communication
• Final presentation of integrated sales and marketing communication plan
• Discussing lesson learned and best practices
• Open floor for questions and final thoughts