Course Details
Course Outline
5 days course
Value creation and decision making
- The value-creating company
- Corporate value and shareholder value
- A dynamic perspective of business
- The agency problem and corporate governance.
Assessment of Business Performance
- Ratio analysis and business performance
- Management’s point of view
- Owners’ point of view
- Lenders’ point of view
- Ratios as a system – pyramids of ratios
- Economic value added (EVA)
Managing value creation P1
- Workforce management: Invoke innovative approaches to shape the workforce to enhance value creation
- Workforce strategy: Detail the impact of a strong HR strategic focus on value creation
- Barriers to value creation: Prepare and plan for innovative work processes and possible barriers to value creation
Managing value creation P2
- Using employee data: Explain how employee data supports value creation
- Knowledge management: Detail the importance of knowledge management in the strategic planning process
- Big Data management: Explain the concept of ‘Big Data and its application to strategic data analysis
- Data security: Explain the importance of adequate data security
- Cyber incident response plan: Draft an effective cyber incident response plan
Marketing and financial cornerstones
- Marketing cornerstones: Explain the marketing cornerstones necessary to create value.
- Understanding customer behaviour: Identity, analyse and apply the customer decision-making process to create value.
- Design and implement a customer-driven strategy: Design and implement a customer-driven marketing strategy
- Financial cornerstones: Identify and apply the guiding principles of finance that supports value creation
- Measure value creation : Outline the process for measuring value creation
