Course Details
Course Outline
5 days course
Introduction to Social Media
- How Social Media works.
- Latest trends and developments.
- Creating social objectives.
- Developing your online voice & identity.
- Managing it all.
- Competitor analysis.
- Social media & Search Engine Optimisation.
Powering-up Your Social Media Strategy
- Ways to enhance your existing social media strategy
- Advanced approaches to social media planning
- Proactive methods to increase content topical relevance and engagement
- Designing your own high-impact multi-channel content calendar
Developing a target audience
- Understanding how to target your ideal audience.
- How to build a following and create a dialogue.
- Building awareness and trust.
Breaking Trends and Social Media Innovations
- Insights into the latest social media trends and how these can inform your strategy
- What’s new and next on the leading and emerging social networks
- Optimising your social media channel choices
Social Media Measurement and Performance Tracking
- How to track and measure results and the role of dark social
- Ways to gauge the commercial value of your social media marketing
- Time-saving tools and techniques to boost your social media marketing efficiency
Optimising Social Media Content
- How ranking algorithms handle your content and what you can do about it
- Emerging formats and techniques for grabbing attention in the newsfeed
- Organic and paid-for targeting options to drive up content relevance
- Fresh approaches to targeting to inspire better social content
Social Media Channels Managment:
- Youtube
- Snapchat
- The Strategic Marketing Plan Programme
