Capstone Project in Product Management

Available Dates

Dec-02-2024

Istanbul
Dec-30-2024

Istanbul
Jan-06-2025

Istanbul
Feb-03-2025

Istanbul
Mar-03-2025

Istanbul
Apr-07-2025

Istanbul
May-05-2025

Istanbul
June-02-2025

Istanbul
June-30-2025

Istanbul
July-07-2025

Istanbul
Aug-04-2025

Istanbul
Sep-01-2025

Istanbul
Sep-29-2025

Istanbul
Oct-06-2025

Istanbul
Nov-03-2025

Istanbul
Dec-01-2025

Istanbul
Dec-29-2025

Istanbul

Dates in Other Venues

Nov-18-2024

London
Nov-18-2024

Amsterdam
Nov-25-2024

Dubai
Nov-25-2024

Barcelona
Dec-02-2024

Kuala Lumpur
Dec-09-2024

Paris
Dec-09-2024

Singapore
Dec-16-2024

London
Dec-16-2024

Amsterdam
Dec-23-2024

Barcelona
Dec-23-2024

Dubai
Dec-30-2024

Kuala Lumpur
Jan-06-2025

Kuala Lumpur
Jan-13-2025

Singapore
Jan-13-2025

Paris
Jan-20-2025

Amsterdam
Jan-20-2025

London
Jan-27-2025

Dubai
Jan-27-2025

Barcelona
Feb-03-2025

Kuala Lumpur
Feb-10-2025

Singapore
Feb-10-2025

Paris
Feb-17-2025

Amsterdam
Feb-17-2025

London
Feb-24-2025

Barcelona
Feb-24-2025

Dubai
Mar-03-2025

Kuala Lumpur
Mar-10-2025

Singapore
Mar-10-2025

Paris
Mar-17-2025

London
Mar-17-2025

Amsterdam
Mar-24-2025

Dubai
Mar-24-2025

Barcelona
Apr-07-2025

Kuala Lumpur
Apr-14-2025

Paris
Apr-14-2025

Singapore
Apr-21-2025

Amsterdam
Apr-21-2025

London
Apr-28-2025

Dubai
Apr-28-2025

Barcelona
May-05-2025

Kuala Lumpur
May-12-2025

Paris
May-12-2025

Singapore
May-19-2025

Amsterdam
May-19-2025

London
May-26-2025

Barcelona
May-26-2025

Dubai
June-02-2025

Kuala Lumpur
June-09-2025

Paris
June-09-2025

Singapore
June-16-2025

London
June-16-2025

Amsterdam
June-23-2025

Dubai
June-30-2025

Kuala Lumpur
June-30-2025

Barcelona
July-07-2025

Kuala Lumpur
July-14-2025

Singapore
July-14-2025

Paris
July-21-2025

Amsterdam
July-21-2025

London
July-28-2025

Barcelona
July-28-2025

Dubai
Aug-04-2025

Kuala Lumpur
Aug-11-2025

Singapore
Aug-11-2025

Paris
Aug-18-2025

Amsterdam
Aug-18-2025

London
Aug-25-2025

Barcelona
Aug-25-2025

Dubai
Sep-01-2025

Kuala Lumpur
Sep-08-2025

Paris
Sep-08-2025

Singapore
Sep-15-2025

Amsterdam
Sep-15-2025

London
Sep-22-2025

Dubai
Sep-29-2025

Kuala Lumpur
Sep-29-2025

Barcelona
Oct-06-2025

Kuala Lumpur
Oct-13-2025

Paris
Oct-13-2025

Singapore
Oct-20-2025

Amsterdam
Oct-20-2025

London
Oct-27-2025

Dubai
Oct-27-2025

Barcelona
Nov-03-2025

Kuala Lumpur
Nov-10-2025

Paris
Nov-10-2025

Singapore
Nov-17-2025

Amsterdam
Nov-17-2025

London
Nov-24-2025

Dubai
Nov-24-2025

Barcelona
Dec-01-2025

Kuala Lumpur
Dec-08-2025

Paris
Dec-08-2025

Singapore
Dec-15-2025

Amsterdam
Dec-15-2025

London
Dec-22-2025

Dubai
Dec-29-2025

Kuala Lumpur
Dec-29-2025

Barcelona

Course Details

Effective product management plays a pivotal role in translating innovative concepts into market successes. For instance, consider how a company’s successful market entry often relies on a well-coordinated approach across various stages—from concept development to market launch. This involves understanding market dynamics, defining clear product visions, and meticulously planning and executing product strategies. Without these elements, even the most promising product can falter.

The Capstone Project in Product Management training course is designed to address these challenges comprehensively. This course provides an in-depth exploration of the product management lifecycle, equipping you with the advanced skills necessary to navigate complex product development processes. Through a series of detailed, hands-on activities, you will engage with real-world scenarios, allowing you to develop and refine product management strategies and frameworks.

By completing this course, you will gain a robust understanding of how to effectively manage every phase of the product lifecycle—from initial conception and strategic planning to execution and market delivery. This knowledge is critical for ensuring that products not only meet market needs but also achieve long-term success in competitive environments.

By the end of this course, participants should be able to:

Master the fundamentals of product management.
Create an Ansoff matrix to visualize your strategy options
Develop your product concept document and product requirements document (PRD).
Build your product vision, user story, and roadmap.
Improve your business case and create a product narrative during the planning phase.
Understanding beta testing and usability testing and their applications during the development phase
Determine the main business functions to include in the launch readiness assessment.
Create your product positioning statement and market collateral considerations for your demand generation plan.
Develop your product end-of-life plan.

This course is designed for professionals aiming to excel in product management and leadership, including those directly involved in product strategy, development, and market success:

Product Leaders
Product Managers
Project Managers
Team Leaders
Product Owners
Entrepreneurs
Startup Founders
Marketing Specialists
Business Analysts
Sales Professionals
UX/UI Designers
Content Creators
Business Development Professionals
Quality Assurance Specialists
Anyone interested in product leadership

Our courses in Istanbul take place at the following locations :

Once you register for this course, we will subsequently send the invoice and course information, including location, trainer, and other logistics.

Pay Attention, Please! The course location is subject to availability; the course time will be precise one week before the course start date! We may change the course location if there is no availability, and we will let you know about the location change once it happens.

Course Outline

10 days course

Day 1

Day 2

Day 3

Day 4

Day 5

Day 6

Day 7

Day 8

Day 9

Day 10

Fundamentals of Product Management

Overview of the responsibilities of a product manager and required skills
Selecting a scenario for your capstone project
Overview of the process of activities required to complete your capstone project
Defining Porter’s five forces model and discussing the strategies to deal with those forces
Utilizing the Ansoff matrix to visualize strategy options based on market and product parameters

Product Conceiving Phase

Defining the product conception phase and its stages:

Concept identification
Concept investigation

Identify the purpose of the product concept document.
Discussing the external assessment considerations:

Market view
Competitor view
Technology view
Partner view
Environmental view

Discussing the internal assessment considerations:

Competitiveness view
Product view
Competencies view
Resources View
Partner view

Exercise: Conducting external and internal assessments to develop a product concept document

Product Conceiving Phase

Exploring the elements of the product concept document:

Market problem or opportunity
Market segments
Key financials
Competitive landscape
Main features and functionality
Key differentiators
Go-to-market logistics
Business success measurements

Exercise 1: Develop your product concept document
Defining product vision and its significance
Understanding the format of elevator pitch to develop a product vision
Exercise 2: Develop your product vision

Product Planning Phase: PRD & User Stories

Defining the product plan phase and its stages:

Product definition
Product plan activities
Marketing plan activities
Business case

Discussing the entries of the product requirements document (PRD):

Product users
Functional requirements
Non-functional requirements
Support requirements

Exercise 1: Develop your product requirements document (PRD).
Understanding how to create user stories and a product backlog to support product development
Exercise 2: Develop your user stories and prioritized product backlog.

Product Planning Phase: Roadmap & Business Case

Understanding the role of the product roadmap in developing a product
Discussing the components of the product roadmap:

Product name/identifier
Defined release cycles
Features planned for each release cycle
Beta test and launch milestones

Exercise 1: Develop your product roadmap
Finalizing the business case by including and completing all its components:

Summary of marketing needs and opportunities
Primary competition
Product Capabilities
Product vision summary
Value proposition and positioning statement
Strategic objectives
Go-to-market plans
Financial analysis summary
Risk assessment summary
Open issues

Exercise 2: Develop your final business case

Product Development Phase: Beta Plan

Defining the development phase and its stages:

Product development
Market validation
Lunch planning
Program review

Understanding the meaning and importance of beta plans
Discussing the types of beta tests/market tests and their benefits:

Open beta testing
Closed beta testing

Understanding the categories of beta planning:

Testing purpose
Internal Readiness
Tester Recruitment
Testing objectives
Test management
Communications
Costs
Schedules
Non-disclosure authority (NDA)
Key performance indicators (KPIs)

Exercise 1: Develop your beta plan

Product Development Phase: Usability Testing

Defining usability testing and determining its significance
Discussing usability testing criteria and its related considerations:

Learnable
Efficient
Memorable
Free of errors
Delightful

Exploring the elements of usability testing:

Prototype
Test plan
Target users
Location selection
Test modifying
Result documentation

Discussing the ethical considerations in usability testing
Exercise 2: Define your usability testing requirements

Product Qualify Phase

Defining the qualifying phase and its stages:

Market validation
Launch preparation
Lunch readiness assessment

Exploring methods for qualifying your product:

Beta testing
Focus groups
Internal feedback

Analyzing testing results to achieve market validation
Discussing techniques to assess launch readiness:

Beta planning
Beta testing
Roles and responsibilities
Success metrics
Launch plan
Sales and channel
Customer support
Manufacturing and operations
Product Documentation
Business plan
Launch decision

Exercise: Conduct a launch readiness assessment for your product.

Product Lunch Phase

Defining the launch phase and its stages:

Launch activities
Post-launch activities

How to finalize positioning and marketing preparation:

Demand generation planning
Functional readiness

Exploring the elements of the demand generation plan:

Marketing objectives
Market trends
Marketing theme
Target audience/customer segments
Programs/tactics
Key influencers

Determining the support functions that must be ready to launch the product:

Sales and channel readiness
Operational and support readiness
Product support readiness
Manufacturing

Exercise 1: Creating Potential Marketing Collateral Options
Exercise 2: Develop your demand generation plan.

Product Delivering & Retraining Phase

Defining the deliver phase and retain phase
Discussing the ways of product retirement:

Harvest the product.
Sell the product
Discontinue the product

Overview of the product lifecycle:

Introduction
Growth
Maturity
Decline

Discussing the end-of-life (EOL) plan and its components:

Product identification
The rationale for retiring the product
Communications
Impacts on internal and external stakeholders
Cost-benefit analysis
Critical success factor plan

Exercise: Develop your EOL plan.
Final presentation: present your capstone project in product management.

Capstone Project in Product Management

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