Introduction to Product Management

Available Dates

Nov-25-2024

Istanbul
Dec-30-2024

Istanbul
Jan-06-2025

Istanbul
Feb-03-2025

Istanbul
Mar-03-2025

Istanbul
Apr-07-2025

Istanbul
May-05-2025

Istanbul
June-02-2025

Istanbul
June-30-2025

Istanbul
July-07-2025

Istanbul
Aug-04-2025

Istanbul
Sep-01-2025

Istanbul
Sep-29-2025

Istanbul
Oct-06-2025

Istanbul
Nov-03-2025

Istanbul
Dec-01-2025

Istanbul
Dec-29-2025

Istanbul

Dates in Other Venues

Nov-18-2024

Barcelona
Nov-18-2024

Dubai
Nov-25-2024

Kuala Lumpur
Dec-02-2024

Paris
Dec-02-2024

Singapore
Dec-09-2024

London
Dec-09-2024

Amsterdam
Dec-16-2024

Barcelona
Dec-16-2024

Dubai
Dec-23-2024

Kuala Lumpur
Jan-06-2025

Kuala Lumpur
Jan-13-2025

Singapore
Jan-13-2025

Paris
Jan-20-2025

London
Jan-20-2025

Amsterdam
Jan-27-2025

Dubai
Jan-27-2025

Barcelona
Feb-03-2025

Kuala Lumpur
Feb-10-2025

Singapore
Feb-10-2025

Paris
Feb-17-2025

Amsterdam
Feb-17-2025

London
Feb-24-2025

Dubai
Feb-24-2025

Barcelona
Mar-03-2025

Kuala Lumpur
Mar-10-2025

Singapore
Mar-10-2025

Paris
Mar-17-2025

London
Mar-17-2025

Amsterdam
Mar-24-2025

Barcelona
Apr-07-2025

Kuala Lumpur
Apr-14-2025

Paris
Apr-14-2025

Singapore
Apr-21-2025

Amsterdam
Apr-21-2025

London
Apr-28-2025

Barcelona
May-05-2025

Kuala Lumpur
May-12-2025

Singapore
May-12-2025

Paris
May-19-2025

London
May-19-2025

Amsterdam
May-26-2025

Barcelona
June-02-2025

Kuala Lumpur
June-09-2025

Singapore
June-09-2025

Paris
June-16-2025

Amsterdam
June-16-2025

London
June-23-2025

Barcelona
June-30-2025

Kuala Lumpur
July-07-2025

Kuala Lumpur
July-14-2025

Paris
July-14-2025

Singapore
July-21-2025

Amsterdam
July-21-2025

London
July-28-2025

Barcelona
Aug-04-2025

Kuala Lumpur
Aug-11-2025

Singapore
Aug-11-2025

Paris
Aug-18-2025

Amsterdam
Aug-18-2025

London
Aug-25-2025

Barcelona
Sep-01-2025

Kuala Lumpur
Sep-08-2025

Paris
Sep-08-2025

Singapore
Sep-15-2025

Amsterdam
Sep-15-2025

London
Sep-22-2025

Barcelona
Sep-29-2025

Kuala Lumpur
Oct-06-2025

Kuala Lumpur
Oct-13-2025

Paris
Oct-13-2025

Singapore
Oct-20-2025

Amsterdam
Oct-20-2025

London
Oct-27-2025

Barcelona
Nov-03-2025

Kuala Lumpur
Nov-10-2025

Singapore
Nov-10-2025

Paris
Nov-17-2025

Amsterdam
Nov-17-2025

London
Nov-24-2025

Barcelona
Dec-01-2025

Kuala Lumpur
Dec-08-2025

Singapore
Dec-08-2025

Paris
Dec-15-2025

London
Dec-15-2025

Amsterdam
Dec-22-2025

Barcelona
Dec-29-2025

Kuala Lumpur

Course Details

Welcome to " Introduction to Product Management” course! This 5-day course is crafted with care by LPC to immerse you in the world of products and their management.

Over the span of five days, you'll embark on a hands-on learning journey guided by LPC instructors. You’ll learn everything about product management from the basics of defining a product to the intricacies of market strategy and design principles. Moreover, you’ll explore the roles, responsibilities and skills of a product manager including technical, strategic, and growth areas. You’ll also master product development methodologies and communication strategies that are crucial for successful product management.

By the conclusion of this course, you'll be equipped with the skills and confidence to manage your product during its whole life cycle.

Join LPC for this enlightening journey and become proficient in field of product management.

By the end of this course, participants should be able to:

Grasp the key concepts of product and product management and understand the significance of product management
Identify the core competencies required for a product manager and understand his/her responsibilities
Utilizing market research techniques to identify customer’s needs and develop a product strategy
Develop hypotheses when planning for a product and document it
Master product design principles and techniques to create user-centered product experience
Develop product metrics and KPIs that align with business to communicate the product
Develop an effective product communication plan with stakeholders, team, and customers
Understand product development methodologies and how to choose the best one for building a product
Assess the product using customers and team member feedback and plan for improvements

Product Managers
Product Developers
Project Managers
Product Owners
Marketing Professionals
Business Analysts
Technical Leads
Engineers
Designers
UX/ UI Designers
Business Strategists
Entrepreneurs
Startup Founders
Sales Managers
Customer Success Managers
Consultants
Anyone interested in the field of Product Management

Our courses in Istanbul take place at the following locations :

Once you register for this course, we will subsequently send the invoice and course information, including location, trainer, and other logistics.

Pay Attention, Please! The course location is subject to availability; the course time will be precise one week before the course start date! We may change the course location if there is no availability, and we will let you know about the location change once it happens.

Course Outline

5 days course

Day 1

Day 2

Day 3

Day 4

Day 5

Product & Product Management

Defining product, product management and other related terms
Differentiating between product, project, and program management
Understanding the product triangle:

Product Design
Product Development
Product Marketing
Product Management

Identifying the objective and significance of product management
Understanding Product Development Life Cycle

Finding and Planning
Designing
Building
Sharing
Assessing

Who is Product Manager?

Understanding the significance of a product manager
Identifying roles and responsibilities of the project manager
Exploring the types of product manager

Technical Product Manager
Strategic Product Manager
Growth Product Manager

Exploring aspects of product manager

Core competencies
Emotional Intelligence
Company Fit

Case study: a story about successful product managers

Market Research & Product Finding & Planning

Understanding the concepts of Technology Adoptive Curve and Crossing the Chasm
Defining the steps to cross the chasm:

Starting with niche market
Solving customer problem
Segmenting the market
Expanding your market

Discovering marketing challenges and common marketing mistakes
Utilizing techniques to understand company’s current situation and create product strategy

Golden circle
The 5C analysis

Implementing the scientific method and build hypotheses to develop a product
Utilizing product requirements documents (PRD) for documenting product/ market fit
Understanding product validation and its tools

Product Design

Familiarizing with basic approaches to design a product and user experience design
Understanding the steps of design process

User research
Information architecture
Interaction design
Prototyping
Visual design
Content strategy

Utilizing Prototypes for designing a product
The principles of a good design of a product
Techniques to measure designs:

A/B testing
Qualitative research

Product Development & Communication

Developing metrics and KPIs align with product objectives
Tips to communicate in product management:

Internal communication
Communication with designers
Communication with engineers
Communication with stakeholders
Communication with customers

Understanding the importance of creating product roadmap
Understanding development methodology for building a product

Waterfall software development
Agile development
Scrum
Kanban

The role of collecting insights and feedback from team and customers to assess the product

Introduction to Product Management

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Introduction to Product Management

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