Course Details
Course Outline
5 days course
Introduction to Retail Management
- What we mean by retail management
- How to get involved in this industry
- How your career can progress in retail management
- Today’s Retail Environment
- Implement staff training
- Assess workplace competencies
Leading & Managing People
- Lead and manage people
- Managing Human Resources
- Provide a safe working environment
- Administer human resources policy
- Recruit and select personnel
Retail Sales Management and Coaching
- The New Role of the Retail Sales Associates
- Relationship Selling and Retailing
- The Retail Sales Management Process
- Hire
- Train
- Set Goals and Objectives
- Define and Measure Metrics
- Motivate
- Performance Evaluation
- Rewards and Incentives
Retail Strategies and Business Intelligence
- Retail Competitive Strategies
- The 5 Dimensions of a Retail Strategy
- The EST Model: Achieving Strategic Positioning
- Assessing Strengths and Weaknesses for Better Positioning
- Retail Leadership Guidelines
- The Components of Retail Business Intelligence
- Business Intelligence and Retail Operations
- Assessing Strengths and Weaknesses for Better Positioning
Retail Performance Management
- The Critical Components of Retail Performance
- Improve the Quality of Leadership
- Instill a High Performance Culture
- Develop and Implement HR Programs and Processes
- Evaluating Individual Performance Levels
- Developing Balanced Scorecards (Store and Retail Sales Associates)
Store Sales Performance Metrics
- Critical Performance Questions
- What to Measure and When?
- 15 Key Retail Metrics
- The Strategic Profit Model (DuPont Analysis)
- Computing the Store’s Return on Net Worth
Financial Resources
- Manage financial resources
- Store Operations
- Control store security/loss
- Control inventory
Customer Service Management
- Trends in Customer Relations
- Shaping Customer Perceptions
- Developing Your Own Service Strategy
- Customer Service Requirements
- Key Ingredients of Service Strategy
- Facts about Customer Complaints
- A Retail Success Blueprint
Marketing
- Manage merchandise and store operations
- Shaping Customer Perceptions
- Developing Your Own Service Strategy
- Customer Service Requirements
- Key Ingredients of Service Strategy
- Manage sales and service delivery
