Certified Partnership Specialist (CPS)

Course Info

Date: Oct-13-2025

Length: 1 Week

City: Kuala Lumpur

Fees: 3,750

Type: In Classroom

Available Dates

  • Jan-13-2025

    Kuala Lumpur

  • Apr-14-2025

    Kuala Lumpur

  • July-14-2025

    Kuala Lumpur

  • Oct-13-2025

    Kuala Lumpur

Dates in Other Venues

  • Jan-13-2025

    Barcelona

  • Jan-13-2025

    Istanbul

  • Jan-13-2025

    Paris

  • Jan-13-2025

    Singapore

  • Jan-13-2025

    Amsterdam

  • Feb-10-2025

    London

  • Feb-10-2025

    Dubai

  • Apr-14-2025

    Istanbul

  • Apr-14-2025

    Barcelona

  • Apr-14-2025

    Amsterdam

  • Apr-14-2025

    Singapore

  • Apr-14-2025

    Paris

  • Apr-21-2025

    London

  • Apr-21-2025

    Dubai

  • June-16-2025

    London

  • June-16-2025

    Dubai

  • July-14-2025

    Amsterdam

  • July-14-2025

    Barcelona

  • July-14-2025

    Istanbul

  • July-14-2025

    Paris

  • July-14-2025

    Singapore

  • Aug-11-2025

    London

  • Aug-11-2025

    Dubai

  • Sep-29-2025

    Dubai

  • Sep-29-2025

    London

  • Oct-13-2025

    Barcelona

  • Oct-13-2025

    Paris

  • Oct-13-2025

    Singapore

  • Oct-13-2025

    Istanbul

  • Oct-13-2025

    Amsterdam

  • Nov-24-2025

    Dubai

  • Nov-24-2025

    London

Course Details

Course Outline

5 days course

Introduction to Partnership 


  • Definition and purpose of the partnership 
  • Distinguishing between different types of partnerships and their impact on businesses 
  • Recognizing the role of partnership in deriving organizational growth 
  • Identifying the roles and responsibilities of partnership specialists 
  • Introduction to partnership management lifecycle and its stages 
  • Discussing legal and contractual considerations in partnership management

Partnership Planning Process 


  • Techniques for setting partnership goals and objectives
  • Determining the importance of aligning partnership strategy with business goals 
  • Steps in developing partnership plans and governance structures 
  • Techniques and tools for analyzing and managing risks in partnerships 
  • Strategies for monitoring and evaluating partnership performance and success
  • Discussing the importance of planning for partnership termination

Partnership Development and Relationship Building 


  • Techniques for selecting and evaluating potential partners and partnership opportunities 
  • Exploring the main elements of strong partnership agreements 
  • Understanding the nature of partnership relations 
  • Describing the steps involved in developing strong partnership relations 
  • Determining the importance of trust and collaboration in partnership building 
  • Exploring partner relationship management tools for managing and tracking partnerships

Communication and Negotiation Techniques for Partnership   


  • Communication strategies for positive and productive partnership 
  • Discussing cultural differences and considerations in partnership communications  
  • Exploring conflict resolution strategies for maintaining positive relationships 
  • Understanding the principles of negotiation in partnership 
  • Discussing negotiation techniques for securing favourable partnership terms 
  • Discovering ways of using influence and persuasion in partnership

Advanced Partnership Management Strategies 


  • Strategies for managing resources and financial aspects in partnership programs 
  • Discussing ways for managing channel partnership and distribution networks
  • Strategies for developing and managing global partnership 
  • Discussing the impact of digital technologies in enhancing partnership collaboration  
  • Techniques for sustaining and building long-term partnerships 
  • Best practices and lessons learned