It is recognised that an organization’s corporate reputation is affected by the actions of every business unit, department and employee that comes into contact with another stakeholder. However, the means by which employees can be directed or encouraged to “live the brand” is an area that has received relatively limited coverage.
Maintaining and managing your company’s reputation is crucial if you want your company to succeed. Corporate Reputation Management is a Five-day training course about how to manage corporate reputation strategically in communication and stakeholder engagement. Topics include strategy, current models and approaches to reputation and issues, and the practical side of key concepts such as authenticity and ethical business practice.
By attending this course you will learn how to promote and defend your organization’s reputation by taking a strategic approach to reputation and issues management. The course helps those involved understand the often complex relationship between sub-disciplines: risk, issue, business continuity management, CSR, brand management and crisis management.
The course explores platforms that can be used to develop a reputation and how it is best monitored and protected, both on and offline.
By the end of the Corporate Reputation Management course , you will be able to :
- Excel at Strategic Issues Management
- Manage and preserve brand image and reputation
- Aligned with the overall corporate strategy, build impactful Public Relations strategies to effectively strengthen brand recognition, mitigate risk and handle crises
- Master the principles of key messaging for efficient Stakeholder Engagement
- Use strategic Public Relations planning to impact corporate culture and cement positive public perceptions
- Accurately identify the strategic impact of communications on reputation
- Measure and map stakeholder perceptions including social media sentiment
- Write a communications plan to defend and develop reputation
- Produce a clearly reasoned reputational defence plan and implement it
- Deliver business excellence for organisational reputation alignment
This Corporate Reputation Management course is ideal for :
- Senior managers who share responsibility for developing brand and reputation and particularly:
- Communications specialists (internal and external),
- HR professionals with a concern for the impacts of reputation,
- Departmental managers and Project managers
- Anyone who needs to understand the principles of reputation management strategies and has direct access to decision-making when it comes to protecting, promoting or influencing the organisation's image and reputation through communications such as the legal and HR personnel.
Our courses in Kuala Lumpur take place at the following location :
Once you register, we will subsequently send you the course details, including the location, trainer, and other logistical information.
Pay Attention, Please! The course location at our offices is subject to availability. Should our office be unavailable, we will secure an alternative nearby venue and promptly inform you of the change. The exact time and location will be confirmed one week prior to the course commencement.