Public Relations and Media Skills

Course Info

Date: Aug-18-2025

Length: 1 Week

City: Kuala Lumpur

Fees: 3,990

Type: In Classroom

Available Dates

  • Dec-09-2024

    Kuala Lumpur

  • Jan-20-2025

    Kuala Lumpur

  • Feb-17-2025

    Kuala Lumpur

  • Mar-17-2025

    Kuala Lumpur

  • Apr-21-2025

    Kuala Lumpur

  • May-19-2025

    Kuala Lumpur

  • June-16-2025

    Kuala Lumpur

  • July-21-2025

    Kuala Lumpur

  • Aug-18-2025

    Kuala Lumpur

  • Sep-15-2025

    Kuala Lumpur

  • Oct-20-2025

    Kuala Lumpur

  • Nov-17-2025

    Kuala Lumpur

  • Dec-15-2025

    Kuala Lumpur

Dates in Other Venues

  • Dec-02-2024

    London

  • Dec-02-2024

    Amsterdam

  • Dec-09-2024

    Istanbul

  • Dec-16-2024

    Paris

  • Dec-16-2024

    Singapore

  • Dec-23-2024

    Barcelona

  • Dec-23-2024

    Amsterdam

  • Dec-30-2024

    London

  • Dec-30-2024

    Dubai

  • Jan-06-2025

    Amsterdam

  • Jan-06-2025

    London

  • Jan-13-2025

    Dubai

  • Jan-13-2025

    Barcelona

  • Jan-20-2025

    Istanbul

  • Jan-27-2025

    Singapore

  • Jan-27-2025

    Paris

  • Feb-03-2025

    London

  • Feb-03-2025

    Amsterdam

  • Feb-10-2025

    Dubai

  • Feb-10-2025

    Barcelona

  • Feb-17-2025

    Istanbul

  • Feb-24-2025

    Singapore

  • Feb-24-2025

    Paris

  • Mar-03-2025

    London

  • Mar-03-2025

    Amsterdam

  • Mar-10-2025

    Barcelona

  • Mar-10-2025

    Dubai

  • Mar-17-2025

    Istanbul

  • Mar-24-2025

    Paris

  • Mar-24-2025

    Singapore

  • Apr-07-2025

    London

  • Apr-07-2025

    Amsterdam

  • Apr-14-2025

    Barcelona

  • Apr-14-2025

    Dubai

  • Apr-21-2025

    Istanbul

  • Apr-28-2025

    Singapore

  • Apr-28-2025

    Paris

  • May-05-2025

    Amsterdam

  • May-05-2025

    London

  • May-12-2025

    Dubai

  • May-12-2025

    Barcelona

  • May-19-2025

    Istanbul

  • May-26-2025

    Singapore

  • May-26-2025

    Paris

  • June-02-2025

    Amsterdam

  • June-02-2025

    London

  • June-09-2025

    Barcelona

  • June-09-2025

    Dubai

  • June-16-2025

    Istanbul

  • June-23-2025

    Paris

  • June-30-2025

    Amsterdam

  • June-30-2025

    London

  • June-30-2025

    Singapore

  • July-07-2025

    Amsterdam

  • July-07-2025

    London

  • July-14-2025

    Dubai

  • July-14-2025

    Barcelona

  • July-21-2025

    Istanbul

  • July-28-2025

    Singapore

  • July-28-2025

    Paris

  • Aug-04-2025

    Amsterdam

  • Aug-04-2025

    London

  • Aug-11-2025

    Barcelona

  • Aug-11-2025

    Dubai

  • Aug-18-2025

    Istanbul

  • Aug-25-2025

    Paris

  • Aug-25-2025

    Singapore

  • Sep-08-2025

    Dubai

  • Sep-08-2025

    Barcelona

  • Sep-08-2025

    London

  • Sep-08-2025

    Amsterdam

  • Sep-15-2025

    Istanbul

  • Sep-22-2025

    Paris

  • Sep-29-2025

    London

  • Sep-29-2025

    Singapore

  • Sep-29-2025

    Amsterdam

  • Oct-06-2025

    London

  • Oct-06-2025

    Amsterdam

  • Oct-13-2025

    Barcelona

  • Oct-13-2025

    Dubai

  • Oct-20-2025

    Istanbul

  • Oct-27-2025

    Singapore

  • Oct-27-2025

    Paris

  • Nov-03-2025

    London

  • Nov-03-2025

    Amsterdam

  • Nov-10-2025

    Dubai

  • Nov-10-2025

    Barcelona

  • Nov-17-2025

    Istanbul

  • Nov-24-2025

    Singapore

  • Nov-24-2025

    Paris

  • Dec-01-2025

    London

  • Dec-01-2025

    Amsterdam

  • Dec-08-2025

    Dubai

  • Dec-08-2025

    Barcelona

  • Dec-15-2025

    Istanbul

  • Dec-22-2025

    Paris

  • Dec-29-2025

    London

  • Dec-29-2025

    Amsterdam

  • Dec-29-2025

    Singapore

Course Details

Course Outline

5 days course

 Public Relations Concepts:
 
  • Criteria for successful PR
  • PR tools
  • Definition, roles and situations
  • Qualities for successful PR staff

 

The Power of Communication

 

  • The Big Picture: overview and PR strategy
  • When Public Relations should be used
  • Corporate Identity and Image: establishing a positive image and identity
  • Becoming a Neighbour of Choice: external reputation management
  • Leaders’ Role in Managing Communications

 

Public Relations and the Media:
 
  • Definition of media
  • Types of media
  • Recorded and live interviews
  • Behavior during media interviews
  • PR and the media: the tools
  • Press conferences
  • Preparing press kits
  • Preparing press releases
  • Dealing with the media
  • Building good relations with the media
  • Dealing with the press during times of crisis

 

Public Relations Responsibilities:
 
  • Corporate image identity and reputation
  • Benefits of an effective corporate image
  • Internal and external spheres
  • Forming a corporate image on the spheres
 
Presentation Skills and Techniques in Public Relations:
 
  • Key characteristics of dynamic speakers
  • Importance of preparation
  • Selecting a topic and purpose
  • Analyzing the audience
  • Rehearsing the speech
  • Public speaking anxiety
  • Verbal characteristics and eye contact

 

 

Presentation Skills and Techniques in Public Relations:
 
  • Key characteristics of dynamic speakers
  • Importance of preparation
  • Selecting a topic and purpose
  • Analyzing the audience
  • Rehearsing the speech
  • Public speaking anxiety
  • Verbal characteristics and eye contact

 

Public Relations Written Skills:
 
  • Editorial, Layout and Production Techniques
  • Writing Memos and Reports
  • Preparing Newsletters
  • Designing and Preparing Brochures

 

 

The Public Relations Promotional Role:
 
  • Decision-making process of consumers
  • Corporate community involvement
  • Marketing PR (MPR)
  • PR role in marketing
  • Sponsorship and promotions
  • Organizing different exhibitions

Course Video