Public Relations is the management of the flow of information between an individual or an organization and the public. It is a way to convince everyone of what you got, that's why you need to ace it and be updated with everything related to it.
Media means communication channels like newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet. Imagine the power of the combination of PR and media!
This seminar is designed to give you powerful tools for both, it will discuss essentials like definitions of PR, roles of PR, qualities for successful PR staff, ethics of PR, corporate image, identity and reputation, Public Oriented activities vs. Community Oriented Activities, civic and social activities in addition to many other topics
By the end of this Public Relations and Media Skills Training course, Participants will have developed knowledge and understanding in:
- The role and challenge of PR in context of corporate, financial, public and non-profit applications.
- The contribution of theory in creating and planning PR campaigns.
- Identify the journey from where they are to where they want to be
- Develop programmes for regular and effective relationship building
- Manage reputation locally, nationally and globally
- Measure attitudes and behaviours to prove the benefits for your organisation
- The process of engaging the media including planning, implementing and evaluating PR campaigns.
- The practice and challenge of media relations.
- The core competencies and skills required for effective engagement with the media as a part of a PR campaign or crisis management.
Public Relations and Media Skills Training Course, is ideal for :
- PR Managers
- PR Assistants
- PR Executives
- Marketing Managers
- Marketing Assistants
- Marketing Executives
- Those In PR In Public Sector, Private Sector And Not-For-Profit Organizations.
- Those In PR At The National, Regional And Community Level
- Those Working For International, Global Or Supranational Organizations.
Our courses in Kuala Lumpur take place at the following location :
Once you register, we will subsequently send you the course details, including the location, trainer, and other logistical information.
Pay Attention, Please! The course location at our offices is subject to availability. Should our office be unavailable, we will secure an alternative nearby venue and promptly inform you of the change. The exact time and location will be confirmed one week prior to the course commencement.