In a world where market boundaries are increasingly blurred, managing a product on a global scale presents both significant opportunities and complex challenges. Imagine a product designed for a specific market segment encountering varied consumer preferences, regulatory standards, and competitive landscapes as it enters new regions. The need for a nuanced approach to product management becomes evident when considering how a single product must be adapted to meet diverse local requirements while maintaining a cohesive global strategy.
The Global Product Management training course delves into the strategic and operational considerations essential for navigating these global complexities. Participants will explore how globalization necessitates a shift from traditional product management practices to a more integrated global approach. The course covers the development and implementation of strategies for international market entry, the intricacies of global product development, and the best practices for managing products across diverse regions.
By understanding these dynamics, professionals will be better equipped to manage global product portfolios, ensuring alignment with both local market needs and overarching business objectives.
By the end of this course, participants should be able to:
- Gain a comprehensive understanding of global product management and its significance.
- Understand the impact of globalization on product management.
- Select the best strategy for introducing products to new markets.
- Identifying factors that influence introducing products to new markets
- Manage the global product development process by understanding global product development models.
- Choose between product adoption and product innovation according to the context.
- Apply global innovation strategy for global products
- Master the deployment strategy of global products, including the outsourcing process, component outsourcing, and captive design centre.
- Understand the challenges and opportunities of global products and implement best practices of global product management.
This course is ideal for professionals seeking to enhance their expertise in navigating the complexities of managing products on a global scale, including:
- Product Managers
- Product Developers
- Project Managers
- Product Owners
- Marketing Professionals
- Business Analysis
- Sales Managers
- Business Development Managers
- Business Leaders
- Entrepreneurs
- Startup Founders
- Business strategists
- Consultants
- Innovation Managers
- Anyone interested in global product management
Our courses in Kuala Lumpur take place at the following location :
Once you register, we will subsequently send you the course details, including the location, trainer, and other logistical information.
Pay Attention, Please! The course location at our offices is subject to availability. Should our office be unavailable, we will secure an alternative nearby venue and promptly inform you of the change. The exact time and location will be confirmed one week prior to the course commencement.