Advanced Social Media Training

Course Info

Length: 1 Week

City: London

Type: In Classroom

Available Dates

  • Apr-15-2024

    London

  • May-20-2024

    London

  • June-17-2024

    London

  • July-15-2024

    London

  • Aug-19-2024

    London

  • Sep-16-2024

    London

  • Oct-21-2024

    London

  • Nov-18-2024

    London

  • Dec-16-2024

    London

Dates in Other Venues

  • Apr-01-2024

    Singapore

  • Apr-01-2024

    Paris

  • Apr-08-2024

    Barcelona

  • Apr-15-2024

    Amsterdam

  • Apr-22-2024

    Istanbul

  • Apr-22-2024

    Paris

  • Apr-29-2024

    Singapore

  • Apr-29-2024

    Kuala Lumpur

  • May-06-2024

    Paris

  • May-06-2024

    Singapore

  • May-13-2024

    Barcelona

  • May-20-2024

    Amsterdam

  • May-27-2024

    Kuala Lumpur

  • May-27-2024

    Istanbul

  • June-03-2024

    Paris

  • June-03-2024

    Singapore

  • June-10-2024

    Barcelona

  • June-17-2024

    Amsterdam

  • June-24-2024

    Istanbul

  • June-24-2024

    Kuala Lumpur

  • July-01-2024

    Paris

  • July-01-2024

    Singapore

  • July-08-2024

    Barcelona

  • July-15-2024

    Amsterdam

  • July-22-2024

    Istanbul

  • July-22-2024

    Paris

  • July-29-2024

    Kuala Lumpur

  • July-29-2024

    Singapore

  • Aug-05-2024

    Paris

  • Aug-05-2024

    Singapore

  • Aug-12-2024

    Barcelona

  • Aug-19-2024

    Amsterdam

  • Aug-26-2024

    Kuala Lumpur

  • Aug-26-2024

    Istanbul

  • Sep-02-2024

    Singapore

  • Sep-02-2024

    Paris

  • Sep-09-2024

    Barcelona

  • Sep-16-2024

    Amsterdam

  • Sep-23-2024

    Paris

  • Sep-23-2024

    Istanbul

  • Sep-30-2024

    Singapore

  • Sep-30-2024

    Kuala Lumpur

  • Oct-07-2024

    Singapore

  • Oct-07-2024

    Paris

  • Oct-14-2024

    Barcelona

  • Oct-21-2024

    Amsterdam

  • Oct-28-2024

    Istanbul

  • Oct-28-2024

    Kuala Lumpur

  • Nov-04-2024

    Paris

  • Nov-04-2024

    Singapore

  • Nov-11-2024

    Barcelona

  • Nov-18-2024

    Amsterdam

  • Nov-25-2024

    Kuala Lumpur

  • Nov-25-2024

    Istanbul

  • Dec-02-2024

    Paris

  • Dec-02-2024

    Singapore

  • Dec-09-2024

    Barcelona

  • Dec-16-2024

    Amsterdam

  • Dec-23-2024

    Istanbul

  • Dec-23-2024

    Paris

  • Dec-30-2024

    Kuala Lumpur

  • Dec-30-2024

    Singapore

Course Details

Course Outline

5 days course

 
Introduction to Social Media
 
  • How Social Media works.
  • Latest trends and developments.
  • Creating social objectives.
  • Developing your online voice & identity.
  • Managing it all.
  • Competitor analysis.
  • Social media & Search Engine Optimisation.

 

 

 

Powering-up Your Social Media Strategy
 
  • Ways to enhance your existing social media strategy
  • Advanced approaches to social media planning 
  • Proactive methods to increase content topical relevance and engagement
  • Designing your own high-impact multi-channel content calendar

 

Developing a target audience

 

  • Understanding how to target your ideal audience.
  • How to build a following and create a dialogue.
  • Building awareness and trust.

 

 

Breaking Trends and Social Media Innovations
 
  • Insights into the latest social media trends and how these can inform your strategy
  • What’s new and next on the leading and emerging social networks
  • Optimising your social media channel choices

 

 

 

Social Media Measurement and Performance Tracking

 

  • How to track and measure results and the role of dark social
  • Ways to gauge the commercial value of your social media marketing
  • Time-saving tools and techniques to boost your social media marketing efficiency
 
Optimising Social Media Content
 
  • How ranking algorithms handle your content and what you can do about it
  • Emerging formats and techniques for grabbing attention in the newsfeed
  • Organic and paid-for targeting options to drive up content relevance
  • Fresh approaches to targeting to inspire better social content

 

 

 

Social Media Channels Managment:

 

  • Facebook
  • LinkedIn
  • Youtube
  • Snapchat
  • The Strategic Marketing Plan Programme
  • WhatsApp

 

Course Video