Customer Profiling Techniques & Procedures

Available Dates

Dec-23-2024

London
Jan-06-2025

London
Feb-03-2025

London
Mar-03-2025

London
Apr-07-2025

London
May-05-2025

London
June-02-2025

London
June-30-2025

London
July-07-2025

London
Aug-04-2025

London
Sep-01-2025

London
Sep-29-2025

London
Oct-06-2025

London
Nov-03-2025

London
Dec-01-2025

London
Dec-29-2025

London

Dates in Other Venues

Dec-09-2024

Kuala Lumpur
Dec-09-2024

Istanbul
Dec-16-2024

Paris
Dec-16-2024

Singapore
Dec-23-2024

Barcelona
Dec-30-2024

Amsterdam
Dec-30-2024

Dubai
Jan-06-2025

Amsterdam
Jan-13-2025

Barcelona
Jan-13-2025

Dubai
Jan-20-2025

Kuala Lumpur
Jan-20-2025

Istanbul
Jan-27-2025

Paris
Jan-27-2025

Singapore
Feb-03-2025

Amsterdam
Feb-10-2025

Dubai
Feb-10-2025

Barcelona
Feb-17-2025

Istanbul
Feb-17-2025

Kuala Lumpur
Feb-24-2025

Singapore
Feb-24-2025

Paris
Mar-03-2025

Amsterdam
Mar-10-2025

Barcelona
Mar-10-2025

Dubai
Mar-17-2025

Kuala Lumpur
Mar-17-2025

Istanbul
Mar-24-2025

Paris
Mar-24-2025

Singapore
Apr-07-2025

Amsterdam
Apr-14-2025

Barcelona
Apr-14-2025

Dubai
Apr-21-2025

Istanbul
Apr-21-2025

Kuala Lumpur
Apr-28-2025

Singapore
Apr-28-2025

Paris
May-05-2025

Amsterdam
May-12-2025

Barcelona
May-12-2025

Dubai
May-19-2025

Kuala Lumpur
May-19-2025

Istanbul
May-26-2025

Paris
May-26-2025

Singapore
June-02-2025

Amsterdam
June-09-2025

Barcelona
June-09-2025

Dubai
June-16-2025

Istanbul
June-16-2025

Kuala Lumpur
June-23-2025

Singapore
June-30-2025

Paris
June-30-2025

Amsterdam
July-07-2025

Amsterdam
July-14-2025

Dubai
July-14-2025

Barcelona
July-21-2025

Istanbul
July-21-2025

Kuala Lumpur
July-28-2025

Paris
July-28-2025

Singapore
Aug-04-2025

Amsterdam
Aug-11-2025

Dubai
Aug-11-2025

Barcelona
Aug-18-2025

Kuala Lumpur
Aug-18-2025

Istanbul
Aug-25-2025

Paris
Aug-25-2025

Singapore
Sep-01-2025

Amsterdam
Sep-08-2025

Dubai
Sep-08-2025

Barcelona
Sep-15-2025

Kuala Lumpur
Sep-15-2025

Istanbul
Sep-22-2025

Singapore
Sep-29-2025

Amsterdam
Sep-29-2025

Paris
Oct-06-2025

Amsterdam
Oct-13-2025

Dubai
Oct-13-2025

Barcelona
Oct-20-2025

Kuala Lumpur
Oct-20-2025

Istanbul
Oct-27-2025

Paris
Oct-27-2025

Singapore
Nov-03-2025

Amsterdam
Nov-10-2025

Barcelona
Nov-10-2025

Dubai
Nov-17-2025

Istanbul
Nov-17-2025

Kuala Lumpur
Nov-24-2025

Paris
Nov-24-2025

Singapore
Dec-01-2025

Amsterdam
Dec-08-2025

Dubai
Dec-08-2025

Barcelona
Dec-15-2025

Kuala Lumpur
Dec-15-2025

Istanbul
Dec-22-2025

Singapore
Dec-29-2025

Amsterdam
Dec-29-2025

Paris

Course Details

One of the most important parts of any business is understanding who your customer is. Customer profiles are “customer types,” which are created to represent the typical users of a product or service, and are used to help make customer-focused decisions without confusing the scope of the project with personal opinion.

Customer profiling, coupled with marketing analytics, provides key customer insight that can help customer service, sales and marketing professionals increase profitability and customer loyalty.

Customer Profiling Techniques & Procedures Training course will give you and your organisation the ability to better understand your existing customer base and identify potential new business opportunities.

At the end of the Customer Profiling Techniques & Procedures Training course , you will be able to:

Understand and use proven Customer profiling techniques to segment Client accounts and individuals
Understand the real, personal meaning of value and how it works with accurate profiling to generate winning strategies
Understand the psychology of buying and how it differs in different segments
Use tools and techniques to Profile business and develop separate strategies for each type
Understand how to create meaningful surveys, that yield significant, actionable data
How to use proven tools to manage and use Customer information

Customer Profiling Techniques & Procedures training Course is ideal for :

Customer Service Professionals
Team Leaders & Supervisors
Administrators
HR & Training Professionals
Accounts Personnel
Sales & Marketing Professionals
Public Relations Personnel

Our courses in London are held at the LPC office located at:

LPC Oxford Street Offices: 25 N Row, London W1K 6DJ

London Head Office: 47 - 49 Park Royal Road, London NW10 7LQ

Once you register, we will subsequently send you the course details, including the location, trainer, and other logistical information.

Pay Attention, Please! The course location at our offices is subject to availability. Should our office be unavailable, we will secure an alternative nearby venue and promptly inform you of the change. The exact time and location will be confirmed one week prior to the course commencement.

Course Outline

5 days course

Day 1

Day 2

Day 3

Day 4

Day 5

The Fundamentals of Customer Profiling Techniques and Procedures

What is Customer Profiling?
The Business Case for Customer Profiling
Account Profiling and Strategies Resulting
The History of Temperament Profiling
The Myers-Briggs Type Indicator
DISC Temperament Profiling System
Customer Personae: How to develop and apply them?
Understanding the Four Customer Temperament Styles

Customer Segmentation, Data Mining and Market Analysis

SWOT Analyses
PESTLE Analyses
What are the benefits of Customer Segmentation?
Using Segmentation to Gain Customer Insight and Market Penetration
Data Mining
Predictive Modelling
Customer Lifecycle Management

Communication and Interpersonal Skills Development

The Mind of the Customer – Why they sometimes just do not “get it”?
The Importance of Understanding your Customer’s Body Language
Identifying your Customer’s “Preferred Learning Style”
Active Listening and Questioning Skills to Improve Communication Effectiveness
Tips for Giving and Receiving Feedback
Harnessing the Science of Persuasion
Building Compelling Value Propositions that Get Results

Creating Wow! - How to use Profiling to create Raving Fans

Moments of Truth
WOW Factor: Customer “touch points”
Mapping the Customer Journey
Motivating Internal and External Customers
The Benefits of Measuring and Monitoring Customer Satisfaction
Best Practices for Creating a Customer Satisfaction Survey

Personal Development for Continuous Improvement

Developing your Action Plan
Setting SMART Goals
Common Traits of Successful Leaders
Stress Management Techniques
Time Management Skills to Improve Productivit

Customer Profiling Techniques & Procedures

Course Info

Course Details

At the end of the Customer Profiling Techniques & Procedures Training course , you will be able to:

Customer Profiling Techniques & Procedures training Course is ideal for :

Course Outline

The Fundamentals of Customer Profiling Techniques and Procedures

Customer Segmentation, Data Mining and Market Analysis

Communication and Interpersonal Skills Development

Creating Wow! - How to use Profiling to create Raving Fans

Personal Development for Continuous Improvement

Course Video

Customer Profiling Techniques & Procedures

Course Info

Course Details

At the end of the Customer Profiling Techniques & Procedures Training course , you will be able to:

Customer Profiling Techniques & Procedures training Course is ideal for :

Course Outline

The Fundamentals of Customer Profiling Techniques and Procedures

Customer Segmentation, Data Mining and Market Analysis

Communication and Interpersonal Skills Development

Creating Wow! - How to use Profiling to create Raving Fans

Personal Development for Continuous Improvement

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Course Video