Certified in Exhibition Management (CEM)

Course Info

Date: Jan-27-2025

Length: 1 Week

City: London

Fees: 4,350

Type: In Classroom

Available Dates

  • Dec-30-2024

    London

  • Jan-27-2025

    London

  • Mar-31-2025

    London

  • May-26-2025

    London

  • July-28-2025

    London

  • Sep-08-2025

    London

  • Nov-03-2025

    London

Dates in Other Venues

  • Dec-23-2024

    Barcelona

  • Dec-23-2024

    Amsterdam

  • Dec-30-2024

    Dubai

  • Jan-27-2025

    Dubai

  • Feb-03-2025

    Kuala Lumpur

  • Feb-03-2025

    Istanbul

  • Feb-03-2025

    Paris

  • Feb-03-2025

    Barcelona

  • Feb-03-2025

    Amsterdam

  • Feb-03-2025

    Singapore

  • Mar-31-2025

    Dubai

  • May-05-2025

    Kuala Lumpur

  • May-05-2025

    Barcelona

  • May-05-2025

    Singapore

  • May-05-2025

    Amsterdam

  • May-05-2025

    Paris

  • May-05-2025

    Istanbul

  • May-26-2025

    Dubai

  • July-28-2025

    Dubai

  • Aug-04-2025

    Paris

  • Aug-04-2025

    Amsterdam

  • Aug-04-2025

    Barcelona

  • Aug-04-2025

    Istanbul

  • Aug-04-2025

    Kuala Lumpur

  • Aug-04-2025

    Singapore

  • Sep-08-2025

    Dubai

  • Nov-03-2025

    Istanbul

  • Nov-03-2025

    Dubai

  • Nov-03-2025

    Barcelona

  • Nov-03-2025

    Singapore

  • Nov-03-2025

    Paris

  • Nov-03-2025

    Kuala Lumpur

  • Nov-03-2025

    Amsterdam

Course Details

Course Outline

5 days course

Conference & Meeting Management Principles

 

  • Introduction to Exhibition management course
  • CEM exam brief
  • Competent planning and management of meetings
  • Work closely with their organization’s meeting and education manager
  • Essential aspects of meetings in all of their various formats

Event Marketing and Sales


  • Identify the marketing activities used in the hospitality and tourism industry; know the difference
  • between marketing and advertising.
  • Identify the role of marketing in the hospitality and tourism industry and the purpose of measuring
  • return on investment (ROI) for all marketing efforts.

Event Operations | Safety & Security


  • Identify the purpose of maintaining a safe, healthy environment for guests and employees.
  • Identify the role of occupational safety and the purpose of a job safety analysis report in providing
  • safe work conditions to employees.
  • Explain the risk management process and the use of the 14 elements of a health and safety program in the workplace.
  • Identify the purpose of resorts, cruise lines, recreational vehicles, and tent camping in the hospitality and tourism industry.

Housing & Registration Management


  • Additional services provided to attendees and exhibitors
  • Working knowledge of hotel operations
  • Arranging for accommodations of guests
  • Identifying which guests will be allowed access to which portion of the event
  • Ensure housing and registration are easily accessed

Strategic Planning & Management


  • Plan, manage or own exhibitions and events to remain competitive
  • Define and review their strategies
  • Measure where an event falls within a particular market segment
  • Position the exhibition or event to meet or beat the competition
  • Develop plans to ensure business continuity and success.
  • QUIZ | CASE STUDIES | PREVIOUS YEAR EXAM QUESTIONS

Course Video