Revenue Management Strategies in Hospitality

Available Dates

Dec-23-2024

London
Jan-27-2025

London
Feb-24-2025

London
Mar-24-2025

London
Apr-28-2025

London
May-26-2025

London
June-23-2025

London
July-28-2025

London
Aug-25-2025

London
Sep-22-2025

London
Oct-27-2025

London
Nov-24-2025

London
Dec-22-2025

London

Dates in Other Venues

Dec-09-2024

Kuala Lumpur
Dec-09-2024

Istanbul
Dec-16-2024

Singapore
Dec-16-2024

Paris
Jan-06-2025

Barcelona
Jan-06-2025

Dubai
Jan-13-2025

Kuala Lumpur
Jan-13-2025

Istanbul
Jan-20-2025

Singapore
Jan-20-2025

Paris
Jan-27-2025

Amsterdam
Feb-03-2025

Barcelona
Feb-03-2025

Dubai
Feb-10-2025

Kuala Lumpur
Feb-10-2025

Istanbul
Feb-17-2025

Paris
Feb-17-2025

Singapore
Feb-24-2025

Amsterdam
Mar-03-2025

Barcelona
Mar-03-2025

Dubai
Mar-10-2025

Kuala Lumpur
Mar-10-2025

Istanbul
Mar-17-2025

Paris
Mar-17-2025

Singapore
Mar-24-2025

Amsterdam
Apr-07-2025

Dubai
Apr-07-2025

Barcelona
Apr-14-2025

Kuala Lumpur
Apr-14-2025

Istanbul
Apr-21-2025

Singapore
Apr-21-2025

Paris
Apr-28-2025

Amsterdam
May-05-2025

Barcelona
May-05-2025

Dubai
May-12-2025

Istanbul
May-12-2025

Kuala Lumpur
May-19-2025

Singapore
May-19-2025

Paris
May-26-2025

Amsterdam
June-02-2025

Dubai
June-02-2025

Barcelona
June-09-2025

Istanbul
June-09-2025

Kuala Lumpur
June-16-2025

Singapore
June-16-2025

Paris
June-30-2025

Amsterdam
June-30-2025

Dubai
June-30-2025

Barcelona
July-07-2025

Dubai
July-07-2025

Barcelona
July-14-2025

Istanbul
July-14-2025

Kuala Lumpur
July-21-2025

Paris
July-21-2025

Singapore
July-28-2025

Amsterdam
Aug-04-2025

Barcelona
Aug-04-2025

Dubai
Aug-11-2025

Kuala Lumpur
Aug-11-2025

Istanbul
Aug-18-2025

Paris
Aug-18-2025

Singapore
Aug-25-2025

Amsterdam
Sep-01-2025

Dubai
Sep-01-2025

Barcelona
Sep-08-2025

Kuala Lumpur
Sep-08-2025

Istanbul
Sep-15-2025

Paris
Sep-15-2025

Singapore
Sep-29-2025

Barcelona
Sep-29-2025

Dubai
Sep-29-2025

Amsterdam
Oct-06-2025

Dubai
Oct-06-2025

Barcelona
Oct-13-2025

Kuala Lumpur
Oct-13-2025

Istanbul
Oct-20-2025

Singapore
Oct-20-2025

Paris
Oct-27-2025

Amsterdam
Nov-03-2025

Dubai
Nov-03-2025

Barcelona
Nov-10-2025

Istanbul
Nov-10-2025

Kuala Lumpur
Nov-17-2025

Paris
Nov-17-2025

Singapore
Nov-24-2025

Amsterdam
Dec-01-2025

Dubai
Dec-01-2025

Barcelona
Dec-08-2025

Istanbul
Dec-08-2025

Kuala Lumpur
Dec-15-2025

Singapore
Dec-15-2025

Paris
Dec-29-2025

Amsterdam
Dec-29-2025

Dubai
Dec-29-2025

Barcelona

Course Details

In an increasingly competitive and dynamic hospitality industry, effective revenue management is a critical component for achieving both profitability and sustainable growth. This course, Revenue Management Strategies in Hospitality, is designed to provide a comprehensive understanding of the principles, tools, and techniques essential for optimizing revenue across hospitality operations.

The course begins by exploring the foundational concepts of revenue management, delving into its evolution, key terminologies, and strategic importance in the context of hospitality. Through a systematic examination of market analysis, segmentation, forecasting, and pricing, participants will gain the necessary skills to interpret market trends, anticipate customer demand, and implement data-driven pricing strategies that enhance financial performance.

By the end of the course, participants will be equipped with the knowledge and tools to develop robust revenue management strategies, optimize pricing, and leverage distribution channels effectively to drive revenue growth and operational efficiency in the hospitality sector. This course is ideal for hospitality professionals seeking to deepen their expertise in revenue management and enhance their ability to deliver competitive advantage in an ever-evolving market.

Upon completion of this course, attendees will be able to:

Understand the meaning and functions of revenue management
Implement strategic and tactical revenue management in hospitality establishments
Conduct market analysis and segment markets to make informed decisions regarding revenues
Forecast demand for hospitality services and develop a pricing strategy to maximize revenues
Develop a revenue strategy to manage hospitality daily operations and improve performance
Understand the dynamics of distribution management and its impact on profitability

This course is designed for hospitality professionals who are responsible for optimizing revenue and managing operations in a competitive marketplace. The following roles will greatly benefit from the insights and strategies covered:

General Managers
Account Managers
Sales Executives
Room Division Managers
Hotel digital Managers
Revenue Executives and Managers
Front Desk/ Office Managers
Night Auditors
Sales and Marketing Managers
Hospitality Directors
Finance Managers
Operations Managers

Our courses in London are held at the LPC office located at:

LPC Oxford Street Offices: 25 N Row, London W1K 6DJ

London Head Office: 47 - 49 Park Royal Road, London NW10 7LQ

Once you register, we will subsequently send you the course details, including the location, trainer, and other logistical information.

Pay Attention, Please! The course location at our offices is subject to availability. Should our office be unavailable, we will secure an alternative nearby venue and promptly inform you of the change. The exact time and location will be confirmed one week prior to the course commencement.

Course Outline

5 days course

Day 1

Day 2

Day 3

Day 4

Day 5

Introduction to Revenue Management

Definition of revenue management and its related key terms
Discussing the evolution of revenue management in hospitality
Identifying benefits and purpose of revenue management
Describing the organizational structure of revenue management
Overview of revenue management strategies and tactics in the hospitality industry
Steps for developing KPIs and metrics to measure the effectiveness of revenue management
Challenges and issues in revenue management in the hospitality industry

Market Analysis and Segmentation

Understanding customers in the hospitality industry:

Customer Journey
Customer choices

Techniques for monitoring and measuring competitor marketplace
Definition and purpose of market segmentation
Identifying the role of market segmentation in revenue management
Exploring various hospitality market segments
Distinguishing between channel and segment
Discussing the usage of segmentation in improving results
Activity: Practicing market analysis and segmentation

Forecasting

Identifying the role of forecasting in revenue management
Exploring forecasting types and their objectives
Determining the key elements of an accurate forecast
Exploring types of information needed for forecasting
Process and steps of forecasting
Distinguishing between unconstrained and constrained demand

Revenue and Pricing Strategy

Definition and purpose of revenue strategy
Key components of revenue strategy
Determining the role of revenue strategy in managing daily operations
Discussing the impact of inventory in sales
Definition and components of pricing strategy
Exploring different pricing strategies and methods
Describing factors influencing pricing strategy
Discovering technologies and tools for monitoring and managing pricing
Activity: Developing revenue and pricing strategy for a given scenario

Distribution Channel Management

Definition and types of distribution channels
Discussing the impact of distribution channels on revenue
Identifying factors influencing the cost of sale
Discussing the role of rate parity in distribution
Strategies for effective distribution channel management
Steps for implementing distribution strategy
The role of technology in distribution and the basics of digital distribution
Case Study: Best practices in distribution channel management

Revenue Management Strategies in Hospitality

Course Info

Course Details

Course Outline

Search Course

Related Courses