Strategic Marketing and Communications for Directors

Course Info

Date: Dec-23-2024

Length: 1 Week

City: London

Fees: 4,350

Type: In Classroom

Available Dates

  • Dec-23-2024

    London

  • Jan-13-2025

    London

  • Feb-10-2025

    London

  • Mar-10-2025

    London

  • Apr-14-2025

    London

  • May-12-2025

    London

  • June-09-2025

    London

  • July-14-2025

    London

  • Aug-11-2025

    London

  • Sep-08-2025

    London

  • Oct-13-2025

    London

  • Nov-10-2025

    London

  • Dec-08-2025

    London

Dates in Other Venues

  • Dec-09-2024

    Kuala Lumpur

  • Dec-09-2024

    Istanbul

  • Dec-16-2024

    Paris

  • Dec-16-2024

    Singapore

  • Dec-23-2024

    Barcelona

  • Dec-30-2024

    Dubai

  • Dec-30-2024

    Amsterdam

  • Jan-06-2025

    Singapore

  • Jan-06-2025

    Paris

  • Jan-13-2025

    Amsterdam

  • Jan-20-2025

    Barcelona

  • Jan-20-2025

    Dubai

  • Jan-27-2025

    Kuala Lumpur

  • Jan-27-2025

    Istanbul

  • Feb-03-2025

    Paris

  • Feb-03-2025

    Singapore

  • Feb-10-2025

    Amsterdam

  • Feb-17-2025

    Barcelona

  • Feb-17-2025

    Dubai

  • Feb-24-2025

    Istanbul

  • Feb-24-2025

    Kuala Lumpur

  • Mar-03-2025

    Paris

  • Mar-03-2025

    Singapore

  • Mar-10-2025

    Amsterdam

  • Mar-17-2025

    Barcelona

  • Mar-17-2025

    Dubai

  • Mar-24-2025

    Istanbul

  • Mar-24-2025

    Kuala Lumpur

  • Apr-07-2025

    Singapore

  • Apr-07-2025

    Paris

  • Apr-14-2025

    Amsterdam

  • Apr-21-2025

    Dubai

  • Apr-21-2025

    Barcelona

  • Apr-28-2025

    Kuala Lumpur

  • Apr-28-2025

    Istanbul

  • May-05-2025

    Singapore

  • May-05-2025

    Paris

  • May-12-2025

    Amsterdam

  • May-19-2025

    Dubai

  • May-19-2025

    Barcelona

  • May-26-2025

    Istanbul

  • May-26-2025

    Kuala Lumpur

  • June-02-2025

    Singapore

  • June-02-2025

    Paris

  • June-09-2025

    Amsterdam

  • June-16-2025

    Dubai

  • June-16-2025

    Barcelona

  • June-23-2025

    Istanbul

  • June-30-2025

    Kuala Lumpur

  • June-30-2025

    Singapore

  • June-30-2025

    Paris

  • July-07-2025

    Singapore

  • July-07-2025

    Paris

  • July-14-2025

    Amsterdam

  • July-21-2025

    Barcelona

  • July-21-2025

    Dubai

  • July-28-2025

    Kuala Lumpur

  • July-28-2025

    Istanbul

  • Aug-04-2025

    Singapore

  • Aug-04-2025

    Paris

  • Aug-11-2025

    Amsterdam

  • Aug-18-2025

    Barcelona

  • Aug-18-2025

    Dubai

  • Aug-25-2025

    Kuala Lumpur

  • Aug-25-2025

    Istanbul

  • Sep-01-2025

    Singapore

  • Sep-01-2025

    Paris

  • Sep-08-2025

    Amsterdam

  • Sep-15-2025

    Barcelona

  • Sep-15-2025

    Dubai

  • Sep-22-2025

    Istanbul

  • Sep-29-2025

    Paris

  • Sep-29-2025

    Kuala Lumpur

  • Sep-29-2025

    Singapore

  • Oct-06-2025

    Singapore

  • Oct-06-2025

    Paris

  • Oct-13-2025

    Amsterdam

  • Oct-20-2025

    Dubai

  • Oct-20-2025

    Barcelona

  • Oct-27-2025

    Kuala Lumpur

  • Oct-27-2025

    Istanbul

  • Nov-03-2025

    Singapore

  • Nov-03-2025

    Paris

  • Nov-10-2025

    Amsterdam

  • Nov-17-2025

    Barcelona

  • Nov-17-2025

    Dubai

  • Nov-24-2025

    Istanbul

  • Nov-24-2025

    Kuala Lumpur

  • Dec-01-2025

    Paris

  • Dec-01-2025

    Singapore

  • Dec-08-2025

    Amsterdam

  • Dec-15-2025

    Barcelona

  • Dec-15-2025

    Dubai

  • Dec-22-2025

    Istanbul

  • Dec-29-2025

    Paris

  • Dec-29-2025

    Singapore

  • Dec-29-2025

    Kuala Lumpur

Course Details

Course Outline

5 days course

 

The board, Directors and strategic marketing

 

  • The role of the Director and board in strategy marketing
  • Understanding the relationship between the board and strategic marketing
  • Unlocking the potential of the board and directors to develop effective marketing strategy
  • Monitoring marketing strategy effectiveness, output and ROI

 

Strategic marketing Defined: the key principles

 

  • Marketing strategy Vs Corporate strategy
  • Purpose, vision, objectives and values underpinning strategy development

 

 

Analysing Context and Environment

 

  • Interpreting and understanding the internal environment
  • Reviewing core competencies
  • Scanning and understanding the external environment Stakeholders and competitor analysis
  • Tools and techniques

 

 

 Identifying Strategic Options

 

  • Generating options through creativity, innovative thinking and collaboration: tools and techniques
  • Examine Opportunities and Threats
  • Problem solving approaches
  • Clear vision, objectives and values

 

Evaluating and Selecting Strategic Options

 

  • Assessing and Measuring risk and impact
  • Financial assessment and impact
  • Option appraisal: aligning with vision, objectives and values
  • Decision matrix analysis
  • The Ladder of Inferenc

 

 Implementing and monitoring Strategy

 

  • The fundamentals of strategic management
  • Creating buy-in: clear long-term vision and direction
  • Monitoring and measuring success: identifying critical success factors and Balanced scorecard
  • Tools and techniques: VMOST, Balanced scorecard
  • Directors responsibilities for monitoring, evaluating and reporting
  • Managing deviation and change

Course Video