The Strategic Marketing Plan Programme

Course Info

Date: Dec-23-2024

Length: 1 Week

City: London

Fees: 4,330

Type: In Classroom

Available Dates

  • Dec-23-2024

    London

  • Jan-06-2025

    London

  • Feb-03-2025

    London

  • Mar-03-2025

    London

  • Apr-07-2025

    London

  • May-05-2025

    London

  • June-02-2025

    London

  • June-30-2025

    London

  • July-07-2025

    London

  • Aug-04-2025

    London

  • Sep-01-2025

    London

  • Sep-29-2025

    London

  • Oct-06-2025

    London

  • Nov-03-2025

    London

  • Dec-01-2025

    London

  • Dec-29-2025

    London

Dates in Other Venues

  • Dec-09-2024

    Kuala Lumpur

  • Dec-09-2024

    Istanbul

  • Dec-16-2024

    Paris

  • Dec-16-2024

    Singapore

  • Dec-23-2024

    Barcelona

  • Dec-30-2024

    Amsterdam

  • Dec-30-2024

    Dubai

  • Jan-06-2025

    Amsterdam

  • Jan-13-2025

    Barcelona

  • Jan-13-2025

    Dubai

  • Jan-20-2025

    Kuala Lumpur

  • Jan-20-2025

    Istanbul

  • Jan-27-2025

    Paris

  • Jan-27-2025

    Singapore

  • Feb-03-2025

    Amsterdam

  • Feb-10-2025

    Dubai

  • Feb-10-2025

    Barcelona

  • Feb-17-2025

    Istanbul

  • Feb-17-2025

    Kuala Lumpur

  • Feb-24-2025

    Singapore

  • Feb-24-2025

    Paris

  • Mar-03-2025

    Amsterdam

  • Mar-10-2025

    Barcelona

  • Mar-10-2025

    Dubai

  • Mar-17-2025

    Kuala Lumpur

  • Mar-17-2025

    Istanbul

  • Mar-24-2025

    Paris

  • Mar-24-2025

    Singapore

  • Apr-07-2025

    Amsterdam

  • Apr-14-2025

    Barcelona

  • Apr-14-2025

    Dubai

  • Apr-21-2025

    Istanbul

  • Apr-21-2025

    Kuala Lumpur

  • Apr-28-2025

    Singapore

  • Apr-28-2025

    Paris

  • May-05-2025

    Amsterdam

  • May-12-2025

    Barcelona

  • May-12-2025

    Dubai

  • May-19-2025

    Kuala Lumpur

  • May-19-2025

    Istanbul

  • May-26-2025

    Paris

  • May-26-2025

    Singapore

  • June-02-2025

    Amsterdam

  • June-09-2025

    Barcelona

  • June-09-2025

    Dubai

  • June-16-2025

    Istanbul

  • June-16-2025

    Kuala Lumpur

  • June-23-2025

    Singapore

  • June-30-2025

    Paris

  • June-30-2025

    Amsterdam

  • July-07-2025

    Amsterdam

  • July-14-2025

    Dubai

  • July-14-2025

    Barcelona

  • July-21-2025

    Istanbul

  • July-21-2025

    Kuala Lumpur

  • July-28-2025

    Paris

  • July-28-2025

    Singapore

  • Aug-04-2025

    Amsterdam

  • Aug-11-2025

    Dubai

  • Aug-11-2025

    Barcelona

  • Aug-18-2025

    Kuala Lumpur

  • Aug-18-2025

    Istanbul

  • Aug-25-2025

    Paris

  • Aug-25-2025

    Singapore

  • Sep-01-2025

    Amsterdam

  • Sep-08-2025

    Dubai

  • Sep-08-2025

    Barcelona

  • Sep-15-2025

    Kuala Lumpur

  • Sep-15-2025

    Istanbul

  • Sep-22-2025

    Singapore

  • Sep-29-2025

    Amsterdam

  • Sep-29-2025

    Paris

  • Oct-06-2025

    Amsterdam

  • Oct-13-2025

    Dubai

  • Oct-13-2025

    Barcelona

  • Oct-20-2025

    Kuala Lumpur

  • Oct-20-2025

    Istanbul

  • Oct-27-2025

    Paris

  • Oct-27-2025

    Singapore

  • Nov-03-2025

    Amsterdam

  • Nov-10-2025

    Barcelona

  • Nov-10-2025

    Dubai

  • Nov-17-2025

    Istanbul

  • Nov-17-2025

    Kuala Lumpur

  • Nov-24-2025

    Paris

  • Nov-24-2025

    Singapore

  • Dec-01-2025

    Amsterdam

  • Dec-08-2025

    Dubai

  • Dec-08-2025

    Barcelona

  • Dec-15-2025

    Kuala Lumpur

  • Dec-15-2025

    Istanbul

  • Dec-22-2025

    Singapore

  • Dec-29-2025

    Amsterdam

  • Dec-29-2025

    Paris

Course Details

Course Outline

5 days course

 

The Marketing Concept

 

  • Scope and Functions
  • A New Approach to Marketing
  • Competitive Pressures Changing the World
  • The Smart Bomb Strategic Approach

 

The Marketing Planning Process
 
  • The Benefits of Planning 
  • The Marketing Plan Format 
  • The Marketing Planning Process 
  • Setting S.M.A.R.T Objectives and Goals
  • Linking the Marketing Strategy to the Vision, Mission and Objectives of the Company

 

The Business Situation Analysis
 
  • Understanding the Framework for Competitive Analysis
  • Competitive and Customer Analysis
  • Environmental Analysis
  • SWOT and TOWS Analysis
  • Portfolio Analysis and Design (The Boston Consulting Group Matrix)

 

Planning Segmentation, Targeting and Positioning
 
  • Basis for Segmentation 
  • Benefits of Segmentation 
  • The Market Segmentation Process 
  • Effective Positioning 
  • Creating a Powerful Value Proposition

 

4 P’s – Executing Marketing Tactics

 

  • Developing new products and services
  • Managing the product life cycle
  • Product mix decisions: families, lines and brands
  • Pricing mix decisions: costs, demand, methods
  • Promotion mix decisions: advertising, promotions, PR & selling
  • Place mix decisions: push vs pull, channels length & type
 
Strategy Development
 
  • Considering Different Strategic Alternatives (TOWS Analysis)
  • Analyzing Different Marketing Strategies
  • The Growth Strategy Matrix 
  • Factors Shaping the Choice of Strategy
  • Blue Ocean versus Red Ocean Strategies
 
Tactical Planning Applications

 

  • Setting the Scene: The Marketing Mix 
  • The Components of the Marketing Mix 
  • Using The Marketing Mix Model

 

Putting It All Together

 

  • Writing Your Own Marketing Plan 

Course Video