It has been estimated that estimated that it costs five times more to get a new customer than to retain an existing one. It is essential that you have a client management strategy for retention & growth.
Customer retention is a company’s ability to turn buyers into repeat customers, preventing them from buying from a competitor. Long term customers are crucial for almost every type of business. From e-commerce retailers, where you want to keep existing customers engaged with your brand, to subscription-based companies where the number of retained customers you have directly impacts whether your business sinks or swims.
The rationale for this course centres around putting the client first in everything you do. In an increasingly competitive world, retaining clients is smart business.
Client Management Strategies for Retention & Growth Training Course shows how putting the client rather than services first can yield improved results in terms of client retention. It stresses the importance of having highly engaged employees and applying best marketing and business development practices in a highly competitive and dynamic marketplace.
At the end of the Client Management Strategies for Retention & Growth Training Course, you will be able to:
- Understand, create and communicate a compelling “Whole-Business” argument for the crucial importance of client retention
- Describe the client management model
- Discuss the reasons for clients leaving
- Apply continual improvement strategies to increase customer retention
- Differentiate between the ways to best influence others
- Design a strategy for client retention and growth
- Learn correct segmentation techniques to provide tailored offers and services to delight Clients and foster loyalty
- Learn to apply proven tools and techniques to control, monitor and constantly improve your offerings
- Learn to develop a “Common voice” (across all platforms) to encourage and foster dialogue
- Understand the Client’s personality and psychological drivers and how to create lasting value
Client Management Strategies for Retention & Growth Training Course, is Ideal for:
- Any manager responsible for client management and/or customer retention
- Project managers and engineers
- Anyone working in customer service type roles
- Marketing and sales staff
- Internal consultants (marketing, finance, IT, HR, strategy)
- Senior Managers needed to develop their skills in client management and communication
Our courses in Paris are held at the LPC office located at:
Once you register, we will subsequently send you the course details, including the location, trainer, and other logistical information.
Pay Attention, Please! The course location at our offices is subject to availability. Should our office be unavailable, we will secure an alternative nearby venue and promptly inform you of the change. The exact time and location will be confirmed one week prior to the course commencement.
