Professional Destination Management (PDM)

Course Info

Length: 1 Week

City: Paris

Type: In Classroom

Available Dates

  • Jan-06-2025

    Paris

  • Apr-07-2025

    Paris

  • July-07-2025

    Paris

  • Oct-06-2025

    Paris

Dates in Other Venues

  • Dec-23-2024

    Amsterdam

  • Dec-23-2024

    Istanbul

  • Dec-30-2024

    London

  • Dec-30-2024

    Kuala Lumpur

  • Jan-06-2025

    Kuala Lumpur

  • Jan-06-2025

    Istanbul

  • Jan-06-2025

    Barcelona

  • Jan-06-2025

    Amsterdam

  • Jan-06-2025

    Singapore

  • Feb-24-2025

    Dubai

  • Feb-24-2025

    London

  • Mar-03-2025

    Dubai

  • Mar-03-2025

    London

  • Apr-07-2025

    Amsterdam

  • Apr-07-2025

    Barcelona

  • Apr-07-2025

    Istanbul

  • Apr-07-2025

    Kuala Lumpur

  • Apr-07-2025

    Singapore

  • June-30-2025

    London

  • June-30-2025

    Dubai

  • July-07-2025

    Istanbul

  • July-07-2025

    Barcelona

  • July-07-2025

    Kuala Lumpur

  • July-07-2025

    Singapore

  • July-07-2025

    Amsterdam

  • Aug-25-2025

    London

  • Aug-25-2025

    Dubai

  • Oct-06-2025

    Barcelona

  • Oct-06-2025

    Singapore

  • Oct-06-2025

    Amsterdam

  • Oct-06-2025

    Istanbul

  • Oct-06-2025

    Kuala Lumpur

  • Oct-13-2025

    Dubai

  • Oct-13-2025

    London

  • Dec-08-2025

    Dubai

  • Dec-08-2025

    London

Course Details

Course Outline

5 days course

FUNDAMENTALS OF DESTINATION MANAGEMENT & MARKETING

 

  • Evolution of destination organizations and their roles in the community
  • The technological advancements within the industry  
  • Structures and funding sources, and domestic organizations
  • Tourism development commission
Risk Management | Financial Management

 

  • Manage risk management
  • Understanding payroll systems and ways to identify sources of funding
  • Manage budget
  • Manage monetary transaction
Human Resources | Stakeholder management

 

  • Recruit staff and volunteers
  • Train staff and volunteers
  • Manage stakeholder relationships
Essential Collection Skills and Techniques

 

  • Human Communication is our Business
  • Build Rapport; Conquer Interference
  • Ready, Set, Goal! Steps to Success
  • Advocacy plan coupled with a strong community relations
Marketing and Sales  - ( or site visit)

 

  • Manage marketing plan
  • Create and manage marketing materials
  • Coursework on developing and marketing innovative products and services
  • Maximizing sales and managing public relations efforts

Course Video