Executive Strategic Marketing and Communications

Available Dates

Dec-02-2024

Paris
Dec-30-2024

Paris
Jan-06-2025

Paris
Feb-03-2025

Paris
Apr-07-2025

Paris
May-05-2025

Paris
June-02-2025

Paris
July-07-2025

Paris
Aug-04-2025

Paris
Sep-01-2025

Paris
Sep-29-2025

Paris
Oct-06-2025

Paris
Nov-03-2025

Paris
Dec-01-2025

Paris
Dec-29-2025

Paris

Dates in Other Venues

Nov-25-2024

Kuala Lumpur
Nov-25-2024

Istanbul
Dec-02-2024

Singapore
Dec-23-2024

Kuala Lumpur
Dec-23-2024

Istanbul
Dec-30-2024

Singapore
Jan-06-2025

Singapore
Jan-13-2025

London
Jan-13-2025

Amsterdam
Jan-20-2025

Dubai
Jan-20-2025

Barcelona
Jan-27-2025

Kuala Lumpur
Jan-27-2025

Istanbul
Feb-03-2025

Singapore
Feb-10-2025

Amsterdam
Feb-10-2025

London
Feb-17-2025

Barcelona
Feb-17-2025

Dubai
Feb-24-2025

Kuala Lumpur
Feb-24-2025

Istanbul
Mar-10-2025

Amsterdam
Mar-10-2025

London
Mar-17-2025

Barcelona
Mar-17-2025

Dubai
Mar-24-2025

Istanbul
Mar-24-2025

Kuala Lumpur
Apr-07-2025

Singapore
Apr-14-2025

London
Apr-14-2025

Amsterdam
Apr-21-2025

Barcelona
Apr-21-2025

Dubai
Apr-28-2025

Kuala Lumpur
Apr-28-2025

Istanbul
May-05-2025

Singapore
May-12-2025

London
May-12-2025

Amsterdam
May-19-2025

Dubai
May-19-2025

Barcelona
May-26-2025

Istanbul
May-26-2025

Kuala Lumpur
June-02-2025

Singapore
June-09-2025

Amsterdam
June-09-2025

London
June-23-2025

Barcelona
June-23-2025

Dubai
June-23-2025

Kuala Lumpur
June-30-2025

Istanbul
July-07-2025

Singapore
July-14-2025

London
July-14-2025

Amsterdam
July-21-2025

Dubai
July-21-2025

Barcelona
July-28-2025

Istanbul
July-28-2025

Kuala Lumpur
Aug-04-2025

Singapore
Aug-11-2025

Amsterdam
Aug-11-2025

London
Aug-18-2025

Dubai
Aug-18-2025

Barcelona
Aug-25-2025

Istanbul
Aug-25-2025

Kuala Lumpur
Sep-01-2025

Singapore
Sep-08-2025

Amsterdam
Sep-08-2025

London
Sep-15-2025

Dubai
Sep-15-2025

Barcelona
Sep-22-2025

Kuala Lumpur
Sep-29-2025

Singapore
Sep-29-2025

Istanbul
Oct-06-2025

Singapore
Oct-13-2025

Amsterdam
Oct-13-2025

London
Oct-20-2025

Dubai
Oct-20-2025

Barcelona
Oct-27-2025

Istanbul
Oct-27-2025

Kuala Lumpur
Nov-03-2025

Singapore
Nov-10-2025

Amsterdam
Nov-10-2025

London
Nov-17-2025

Barcelona
Nov-17-2025

Dubai
Nov-24-2025

Istanbul
Nov-24-2025

Kuala Lumpur
Dec-01-2025

Singapore
Dec-08-2025

Amsterdam
Dec-08-2025

London
Dec-15-2025

Dubai
Dec-15-2025

Barcelona
Dec-22-2025

Kuala Lumpur
Dec-29-2025

Istanbul
Dec-29-2025

Singapore

Course Details

In today’s rapidly evolving and interconnected world, communication is the lifeblood of any successful organization. It’s not just about sharing information; it’s about creating connections, fostering understanding, and driving meaningful action. The Certified Communication Executive course is thoughtfully designed to provide you with the essential skills and strategic insights needed to master the art and science of communication in a complex business landscape.

This course goes beyond the basics, diving into the core principles of effective communication. You’ll explore why communication strategies work, not just how to implement them. Whether it’s aligning your communication efforts with your organization’s goals, managing your brand’s reputation, or engaging stakeholders in a way that builds trust and loyalty, this course covers it all.

You’ll also learn the practical side of communication—how to create strategies that are not only effective but also measurable and adaptable. Through real-world examples and case studies, you’ll gain insights into how to refine your communication approaches to meet the ever-changing needs of your audience and your organization.

By the end of this course, you won’t just be someone who communicates well—you’ll be a strategic communication leader who can influence, inspire, and drive real change within your organization and beyond.

This course is designed to equip participants with the knowledge and skills needed to excel in communication roles. By the end of the course, you will be able to:

Understand the fundamentals of communication, including nature, principles, theories, and styles
Identify the objectives of leader’s and executive communication and the impact of communication on business strategy
Develop and implement communication strategies and ensure their alignment with business goals and strategy
Create a communication plan that includes objectives, target audience, messages, and activities
Manage the organization’s brand and reputation by positioning the brand and ensuring consistent messaging and branding across all channels
Build positive relationships with stakeholders and ensure their engagement
Measure the performance of communication initiatives and conduct regular audits to improve the performance

This course is ideal for professionals looking to enhance their communication skills and strategic impact. It is tailored for:

Executives and Business Leaders
Managers and Supervisors
Marketing and Brand Professionals
Public Relations Specialists
Department Heads
Corporate Affairs Directors
HR Professionals
Communication Directors

Our courses in Paris are held at the LPC office located at:

75 BD Haussmann ,75 Boulevard Haussmann, Paris, 75008

Once you register, we will subsequently send you the course details, including the location, trainer, and other logistical information.

Pay Attention, Please! The course location at our offices is subject to availability. Should our office be unavailable, we will secure an alternative nearby venue and promptly inform you of the change. The exact time and location will be confirmed one week prior to the course commencement.

Course Outline

5 days course

Day 1

Day 2

Day 3

Day 4

Day 5

Commutation Fundamentals

Introduction to communication: definition, purpose, and nature
Discussing communication theories and principles
Describing various communication types
Identifying the objectives of a leader’s communication
Exploring various communication channels and their features
Overview of communication tools and platforms used for communication management

Strategic Communication Planning

Steps of creating a communication strategy aligned with the organization’s objectives
Identifying the role of communication in supporting business strategy
Techniques for setting measurable communication goals
Characteristics of communication messages
Identifying the role and impact of storytelling in communication
Methods for executing successful communication initiatives

Brand Management

Definition and importance of brand management
Strategies for building and protecting an organization’s reputation
Exploring brand positioning techniques
Best practices for communicating a brand across channels
Methods for managing brand perception internally and externally
Definition of brand equity and exploring ways for measuring it
Process of developing a crisis communication plan

Stakeholder Engagement

Understanding the importance of stakeholder engagement
Techniques for identifying, mapping, and analyzing stakeholders
Strategies for effective stakeholder engagement
Techniques for building positive relationships with stakeholders
Best practices to represent an organization during various events
Identifying the importance of stakeholder feedback

Performance Measurement

Understanding the importance of communication performance measurement
Exploring main KPIs used to measure the effectiveness of communication activities
Techniques for conducting communication audits
Identifying the importance of data and analytics in improving communication strategy
Describing reporting and presentation techniques for result communication
Discussing communication barriers and suggesting overcoming solutions

Executive Strategic Marketing and Communications

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