Modern Strategic Brand Management & Public Relations Masterclass

Available Dates

Dec-09-2024

Paris
Jan-27-2025

Paris
Feb-24-2025

Paris
Mar-24-2025

Paris
Apr-28-2025

Paris
May-26-2025

Paris
June-30-2025

Paris
July-28-2025

Paris
Aug-25-2025

Paris
Sep-29-2025

Paris
Oct-27-2025

Paris
Nov-24-2025

Paris
Dec-29-2025

Paris

Dates in Other Venues

Nov-25-2024

Dubai
Nov-25-2024

Barcelona
Dec-02-2024

Kuala Lumpur
Dec-02-2024

Istanbul
Dec-09-2024

Singapore
Dec-16-2024

Amsterdam
Dec-16-2024

London
Dec-23-2024

Dubai
Dec-30-2024

Barcelona
Jan-06-2025

London
Jan-06-2025

Amsterdam
Jan-13-2025

Barcelona
Jan-13-2025

Dubai
Jan-20-2025

Istanbul
Jan-20-2025

Kuala Lumpur
Jan-27-2025

Singapore
Feb-03-2025

London
Feb-03-2025

Amsterdam
Feb-10-2025

Dubai
Feb-10-2025

Barcelona
Feb-17-2025

Istanbul
Feb-17-2025

Kuala Lumpur
Feb-24-2025

Singapore
Mar-03-2025

London
Mar-03-2025

Amsterdam
Mar-10-2025

Dubai
Mar-10-2025

Barcelona
Mar-17-2025

Istanbul
Mar-17-2025

Kuala Lumpur
Mar-24-2025

Singapore
Apr-07-2025

London
Apr-07-2025

Amsterdam
Apr-14-2025

Dubai
Apr-14-2025

Barcelona
Apr-21-2025

Istanbul
Apr-21-2025

Kuala Lumpur
Apr-28-2025

Singapore
May-05-2025

London
May-05-2025

Amsterdam
May-12-2025

Dubai
May-12-2025

Barcelona
May-19-2025

Kuala Lumpur
May-19-2025

Istanbul
May-26-2025

Singapore
June-02-2025

Amsterdam
June-02-2025

London
June-09-2025

Dubai
June-09-2025

Barcelona
June-16-2025

Kuala Lumpur
June-16-2025

Istanbul
June-23-2025

Singapore
June-30-2025

London
June-30-2025

Amsterdam
July-07-2025

London
July-07-2025

Amsterdam
July-14-2025

Dubai
July-14-2025

Barcelona
July-21-2025

Istanbul
July-21-2025

Kuala Lumpur
July-28-2025

Singapore
Aug-04-2025

Amsterdam
Aug-04-2025

London
Aug-11-2025

Barcelona
Aug-11-2025

Dubai
Aug-18-2025

Kuala Lumpur
Aug-18-2025

Istanbul
Aug-25-2025

Singapore
Sep-01-2025

Amsterdam
Sep-01-2025

London
Sep-08-2025

Dubai
Sep-08-2025

Barcelona
Sep-15-2025

Kuala Lumpur
Sep-15-2025

Istanbul
Sep-22-2025

Singapore
Sep-29-2025

London
Sep-29-2025

Amsterdam
Oct-06-2025

London
Oct-06-2025

Amsterdam
Oct-13-2025

Dubai
Oct-13-2025

Barcelona
Oct-20-2025

Kuala Lumpur
Oct-20-2025

Istanbul
Oct-27-2025

Singapore
Nov-03-2025

Amsterdam
Nov-03-2025

London
Nov-10-2025

Barcelona
Nov-10-2025

Dubai
Nov-17-2025

Istanbul
Nov-17-2025

Kuala Lumpur
Nov-24-2025

Singapore
Dec-01-2025

Amsterdam
Dec-01-2025

London
Dec-08-2025

Dubai
Dec-08-2025

Barcelona
Dec-15-2025

Kuala Lumpur
Dec-15-2025

Istanbul
Dec-22-2025

Singapore
Dec-29-2025

London
Dec-29-2025

Amsterdam

Course Details

Welcome to the "Modern Strategic Brand Management & Public Relations Masterclass" course! We're excited to have you on board for this transformative 10-day learning adventure meticulously designed by LPC. Over the next few days, we'll explore the ever-evolving world of brand management and public relations, equipping you with the essential skills for effective brand stewardship.

Over the next ten days, you'll embark on a dynamic learning journey guided by industry experts who have built and managed iconic brands. Through a blend of interactive lectures, real-world case studies, engaging workshops, and personalized feedback, you'll master the art of strategic brand development, masterful storytelling, omnichannel public relations, crisis communication, equity building, and much more.

This Masterclass is more than just learning; it's about transformation. You'll join a vibrant community of passionate learners and connect with industry professionals, fostering valuable connections that can accelerate your career. Whether you're a seasoned marketer, an aspiring entrepreneur, or a professional seeking to elevate your brand management skills, this program is designed to empower you to achieve your goals.

Get ready to unlock your brand's full potential, forge meaningful connections with your audience, and shape your story with confidence. Dive into this immersive learning experience, embrace the challenges, and emerge as a strategic brand visionary. We're excited to have you on board!

By the end of this course, participants should be able to:

Understand Fundamental Public Relations and Brand Concepts:

Define and grasp key public relations terms and principles.
Examine the fundamental principles underlying marketing strategies and understand related terms.

Enhance Public Relations Skills:

Enhance proficiency in communication and effectively delivering messages.
Cultivate expertise in engaging stakeholders and fostering strong relationships.
Develop the skill of creating content and mastering the art of telling stories.

Master Public Relations Techniques and strategies:

Harness media as a means to cultivate positive relationships and oversee communication.
Acquire the know-how to leverage digital platforms for proficient public relations.
Elevate public relations efforts through excel strategic event planning and promotion.

Measure the Effectiveness of Public Relations

Grasp methodologies for assessing the effectiveness of public relations endeavors.
Implement diverse strategies and utilize essential metrics for measurement.

Navigate Brand Management Tools

Investigate various brand management frameworks and tools.
Learn how to set up brand positioning and define its values.

Master Brand Marketing Programs

Develop brand marketing programs through strategic design.
Enhance brand value through effective marketing initiatives

Measure Brand Performance

Acquire knowledge on measuring the effectiveness of branding efforts.
Improve skills in evaluating and assessing brand performance.

Document and Apply Lessons Learned:

Document insights and lessons gained during the course.
Implement acquired lessons in future public relations and brand management endeavors.

Public Relations Specialists
Communication Professionals
Media Relation Experts
Marketing Professionals
Aspiring Public Relations Practitioners
Team Leaders
Business Analysts
Project Coordinators
Graphic designers
Brand Managers
Entrepreneurs and Small Business Owners
Engineers and Technical Professionals
Quality Assurance Professionals
Anyone Transitioning to Public Relations or Brand Management Roles

Our courses in Paris are held at the LPC office located at:

75 BD Haussmann ,75 Boulevard Haussmann, Paris, 75008

Once you register, we will subsequently send you the course details, including the location, trainer, and other logistical information.

Pay Attention, Please! The course location at our offices is subject to availability. Should our office be unavailable, we will secure an alternative nearby venue and promptly inform you of the change. The exact time and location will be confirmed one week prior to the course commencement.

Course Outline

10 days course

Day 1

Day 2

Day 3

Day 4

Day 5

Day 6

Day 7

Day 8

Day 9

Day 10

Fundamentals of Public Relations & Brand Management

History of public relations in the communication landscape
Key differences between public relations and marketing
Publics and stakeholders
Building relationships
Ethical considerations in public relations practices
Brand definition and its key elements
Brand development process
The impact of brand

Brand Storytelling & Messaging

Brand Narratives, Tone and Voice
Brand story identification
Storytelling techniques
Brand personality
Consistency in voice and tone
Use of Language

Media Relations & Outreach

Media relations
Media platforms selection
Press kit building
Long-term relationships with media professionals
Identification of media outreach strategies
Press conferences, media tours, and interviews
Reach and Engagement through social media
Turn negative press into success through professionalism

Public Relations Techniques & Channels

Public relations tools
Public relations channels
Exploring new opportunities through events, sponsorships, and community engagement
Public awareness campaigns
Public relation measurement tools
Internal communications
Crisis communication
Developing plans for crisis scenarios
Reputation management
Professional usage of social media during crisis

Strategic Brand Management Planning

Brand assessment
SWOT analysis for brand assessment
Competitors analysis
Competitive advantages identification
SMART objectives
Key performance indicators (KPIs)
Brand management plan development

Brand Equity & Public Relations

Definition of brand equity
Building brand equity
Brand position
Brand associations
Brand identity
Communication with audience
Design principles
Brand experience

Brand Marketing & Public Relations

Presence in media platforms
Events sponsorship
Marketing communication
Extend audience base
Dealing with questions

Brand Extensions

New products development
Brand extension definition
Pros and cons of brand extension
Brand extension programs
Brand extension management
Brand extension evaluation

Measuring & Evaluation

Brand performance assessment
Brand Compliance and Audits
Evaluation methods
Tracking surveys
Brand metrics
Press coverage sentiment
Media coverage
Brand audit

Long-term brand

Maintaining Brand consistency
Brand equity protection
Dealing with Brand Crisis
Brand revitalization
Customers acquisition
Global branding

Modern Strategic Brand Management & Public Relations Masterclass

Course Info

Course Details

Course Outline

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