Course Details
Course Outline
10 days course
Week 1: Social media Marketing
What is Social Media?
- Social Media
- Understanding the Marketing Mix
- The Five P’s and Social Media
- Plus more
Developing a Social Media Plan
- Social Media Plan
- Social Media Experts
- Find Your Customers
- Plus more
Building Your Social Media Team
- Building the Team
- Community
- Analyzing Your Impact with Metrics
- Keeping on Top of the Trends
- Damage Control
- Plus more
Using Social Media for Marketing Plans
- Social Media for Marketing
- Using LinkedIn
- Getting Connected
- Using Twitter
- Building a Blog
- Vlogs and YouTube
- Using Social Media Management Tools
- Plus more
Building a Brand through Social Media
- What is Branding?
- What is a Brand?
- What is Social Media?
- The Rise of Social Media
- Building Your Social Media Branding Strategy
- Identifying Your Social Media Audience
- The Key Social Media Platforms
- Plus more
Story Marketing for Small Business
- Story Marketing Toolkit
- Storytelling Essentials
- Ingredients of a Good Story
- Setting Goals
- Positive vs. Negative.
- Connecting with Customers
- Connecting with Customers
- Understanding Your Customers
- Refining Your Brand
- Refining Your Brand
- Understanding Your Company
- Inventory of Key company Facts
- Strengthening Your Brand
- Building Your Story
- Plan for Success
- Your Story Board
- Writing Your Story
- Polishing Your Story
- Plus More
Week 2 : Social Media Channels Management
Promoting a Marketing Webinar
- The Webinar
- What is a Webinar? Why Use Webinars?
- Webinar Marketing Objectives.
- Marketing Webinars
- The Nine-Step Ideal Participant Profile Process
- What is a Lead Magnet?.
- Creating a Lead Magnet.
- What is Your Promotion Strategy?.
- Webinar Marketing Calendar
- Creating a Landing Page
- Plus More
Social Media Channels: Facebook
- What are Facebook pages?
- Deconstructing Facebook Pages – updates, cover photos and apps
- How are organisations using them?
- Content creation looking at types of content – text, video, images, links hashtags – and how to create engagement.
- How to generate more followers (likes).
- Analytics – what to look and monitor
- Facebook ads and sponsored stories – how to use them to target specific audiences.
Social Media Channels: Instagram
- Instagram Overview.
- Instagram business account.
- Case studies – the best examples of brands.
- Content for Instagram feed, stories, and IGTV.
- Editorial calendar for Instagram.
- Instagram scheduling Apps.
- Gaining followers and increasing engagement.
- Working with influencers.
- Instagram metrics.
- Instagram Ads.
Social Media Channels: Twitter
- Creating tweets, notifications, using video and images.
- Using retweets, notifications, direct messages, shortened URL’s and hashtags.
- Building and nurturing a following.
- Engagement, PR, brand building, selling, customer care, sales promotion & much more.
- Monitoring, researching and listening.
- How to make the most out of new Twitter profiles.
Social Media Channels: YouTube
- An introduction to YouTube.
- Why does it have commercial potential?
- The ground rules; the major do’s and don’ts about creating your YouTube presence.
- How it works – the basics.
- How it works – the advanced and little-known features.
- Content – what, why and when to publish it on YouTube.
- Getting your message across on YouTube.
- Building your brand on YouTube.
- Driving visitors to your website through YouTube.
- Embedding and distributing video for commercial gain.
- YouTube Live – streaming live to your audience and the world.
