Understanding the Customer & Market

Course Info

Length: 1 Week

City: Paris

Type: In Classroom

Available Dates

  • Feb-10-2025

    Paris

  • May-12-2025

    Paris

  • Aug-11-2025

    Paris

  • Nov-10-2025

    Paris

Dates in Other Venues

  • Jan-13-2025

    London

  • Feb-10-2025

    Barcelona

  • Feb-10-2025

    Amsterdam

  • Feb-10-2025

    Kuala Lumpur

  • Feb-10-2025

    Singapore

  • Feb-10-2025

    Istanbul

  • Feb-10-2025

    Dubai

  • Mar-10-2025

    London

  • Apr-14-2025

    Dubai

  • May-12-2025

    Kuala Lumpur

  • May-12-2025

    Singapore

  • May-12-2025

    Barcelona

  • May-12-2025

    Amsterdam

  • May-12-2025

    London

  • May-12-2025

    Istanbul

  • June-09-2025

    Dubai

  • July-14-2025

    London

  • Aug-11-2025

    Barcelona

  • Aug-11-2025

    Amsterdam

  • Aug-11-2025

    Istanbul

  • Aug-11-2025

    Dubai

  • Aug-11-2025

    Kuala Lumpur

  • Aug-11-2025

    Singapore

  • Sep-08-2025

    London

  • Oct-13-2025

    Dubai

  • Nov-10-2025

    Istanbul

  • Nov-10-2025

    Barcelona

  • Nov-10-2025

    London

  • Nov-10-2025

    Amsterdam

  • Nov-10-2025

    Singapore

  • Nov-10-2025

    Kuala Lumpur

  • Dec-08-2025

    Dubai

Course Details

Course Outline

5 days course

Product-Market Fit

  • Defining product-market fit
  • Determining the importance of achieving product-market fit
  • Understanding the product-market pyramid
  • Familiarizing with technology adoption life cycle
  • Exploring real-world examples of successful and failed products lunch

Knowing Your Customers

  • Defining customers, target customer, customers needs, and underserved customer needs
  • Techniques to understand customer needs:

  •         Segmenting the market
  •         Creating customer persona

  • Techniques for customer discovery:

  •         Understanding customers’ pain points
  •         Interviewing
  •         Lo-fi testing
  •         Journey mapping

  • What is “Jobs to be Done” framework? And how does it work?
  • Implementing customer benefit ladder to identify key benefits of a product
  • Tools to gather customer requirements and turn it to a product:

  •         House of Quality
  •         Quality Function Development (QFD)

Value Proposition & Feature Set

  • What is value proposition?
  • How to build your value proposition
  • What is feature set and minimum viable product (MVP)?
  • Understanding the steps of deciding features

  •         Chunking
  •         Scoping
  •         Prioritizing
  •         Deciding on MVP

  • Tips to design prototype and user testing to validate MVP

MVP Testing

  • Differentiating between market testing and product testing
  • Identify the importance of testing MVP with customers
  • Types of user testing:

  •         In-person
  •         Virtual

  • How to structure the user test?
  • Tips to find users to test and writing good questions

Iterative Improvement

  • Differentiating between market testing and product testing
  • Designing metrics and KPIs to track product’s success and measure product-market fit
  • When to preserve, pivot or quit?
  • Final project presentation
  • Course recap and Q&A

Course Video