Digital Marketing Techniques

Available Dates

Dec-23-2024

Paris
Jan-27-2025

Paris
Feb-24-2025

Paris
Mar-24-2025

Paris
Apr-28-2025

Paris
May-26-2025

Paris
June-23-2025

Paris
July-28-2025

Paris
Aug-25-2025

Paris
Sep-22-2025

Paris
Oct-27-2025

Paris
Nov-24-2025

Paris
Dec-22-2025

Paris

Dates in Other Venues

Dec-09-2024

London
Dec-09-2024

Amsterdam
Dec-16-2024

Kuala Lumpur
Dec-16-2024

Istanbul
Dec-23-2024

Dubai
Dec-30-2024

Singapore
Dec-30-2024

Barcelona
Jan-06-2025

London
Jan-06-2025

Amsterdam
Jan-13-2025

Dubai
Jan-13-2025

Barcelona
Jan-20-2025

Istanbul
Jan-20-2025

Kuala Lumpur
Jan-27-2025

Singapore
Feb-03-2025

London
Feb-03-2025

Amsterdam
Feb-10-2025

Dubai
Feb-10-2025

Barcelona
Feb-17-2025

Kuala Lumpur
Feb-17-2025

Istanbul
Feb-24-2025

Singapore
Mar-03-2025

London
Mar-03-2025

Amsterdam
Mar-10-2025

Dubai
Mar-10-2025

Barcelona
Mar-17-2025

Istanbul
Mar-17-2025

Kuala Lumpur
Mar-24-2025

Singapore
Apr-07-2025

London
Apr-07-2025

Amsterdam
Apr-14-2025

Barcelona
Apr-14-2025

Dubai
Apr-21-2025

Istanbul
Apr-21-2025

Kuala Lumpur
Apr-28-2025

Singapore
May-05-2025

London
May-05-2025

Amsterdam
May-12-2025

Dubai
May-12-2025

Barcelona
May-19-2025

Istanbul
May-19-2025

Kuala Lumpur
May-26-2025

Singapore
June-02-2025

Amsterdam
June-02-2025

London
June-09-2025

Barcelona
June-09-2025

Dubai
June-16-2025

Istanbul
June-16-2025

Kuala Lumpur
June-30-2025

Amsterdam
June-30-2025

London
June-30-2025

Singapore
July-07-2025

London
July-07-2025

Amsterdam
July-14-2025

Dubai
July-14-2025

Barcelona
July-21-2025

Kuala Lumpur
July-21-2025

Istanbul
July-28-2025

Singapore
Aug-04-2025

London
Aug-04-2025

Amsterdam
Aug-11-2025

Barcelona
Aug-11-2025

Dubai
Aug-18-2025

Istanbul
Aug-18-2025

Kuala Lumpur
Aug-25-2025

Singapore
Sep-01-2025

London
Sep-01-2025

Amsterdam
Sep-08-2025

Barcelona
Sep-08-2025

Dubai
Sep-15-2025

Kuala Lumpur
Sep-15-2025

Istanbul
Sep-29-2025

Amsterdam
Sep-29-2025

Singapore
Sep-29-2025

London
Oct-06-2025

Amsterdam
Oct-06-2025

London
Oct-13-2025

Barcelona
Oct-13-2025

Dubai
Oct-20-2025

Kuala Lumpur
Oct-20-2025

Istanbul
Oct-27-2025

Singapore
Nov-03-2025

London
Nov-03-2025

Amsterdam
Nov-10-2025

Barcelona
Nov-10-2025

Dubai
Nov-17-2025

Istanbul
Nov-17-2025

Kuala Lumpur
Nov-24-2025

Singapore
Dec-01-2025

London
Dec-01-2025

Amsterdam
Dec-08-2025

Barcelona
Dec-08-2025

Dubai
Dec-15-2025

Istanbul
Dec-15-2025

Kuala Lumpur
Dec-29-2025

Singapore
Dec-29-2025

London
Dec-29-2025

Amsterdam

Course Details

The line between online and offline is becoming less distinct, for both consumers and businesses. Consumers are increasingly sophisticated and highly connected, wanting products and information that is personalised, relevant and convenient, with consistency across all digital channels.

Strategic Digital Marketing training course, will deliver a practical understanding and application to creating a seamless online presence, ensuring continuity of message across all digital platforms to deliver a more effective marketing strategy and measurable ROI

The course is designed to build your knowledge of digital tools and techniques as well as how they can be applied in practice. Participants will learn how to successfully integrate online and offline media as well as develop an effective digital marketing plan.

At the end of the Strategic Digital Marketing Training course, you will be able to :

Learn how to identify digital marketing technologies and digital tools that are right for your organization
Insight into the use of emerging digital channels and technologies in marketing
The skills to effectively analyse and leverage data to make impactful data-driven decisions
An integrated digital marketing strategy based on your own organisational context
Understand how to use content, mobile, and influencer marketing to target customers more effectively
Learn how to develop analytics to measure the impact, effectiveness, and ROI of your digital marketing strategy
Understand the power of testing and targeting in digital marketing
Know how to integrate digital marketing with your offline strategies and traditional media
Learn how to determine the skill sets required for your own digital initiatives

Strategic Digital Marketing Training course, is ideal for :

professional or business owner who wishes to learn more about the “real-world” elements of digital marketing while minimizing the overwhelm associated with implementing actionable digital marketing.
Anyone applying for a digital marketing role and are looking to boost their CV
Branding / Sales / Marketing Professionals
Entrepreneurs
Startups

Our courses in Paris are held at the LPC office located at:

75 BD Haussmann ,75 Boulevard Haussmann, Paris, 75008

Once you register, we will subsequently send you the course details, including the location, trainer, and other logistical information.

Pay Attention, Please! The course location at our offices is subject to availability. Should our office be unavailable, we will secure an alternative nearby venue and promptly inform you of the change. The exact time and location will be confirmed one week prior to the course commencement.

Course Outline

5 days course

Day 1

Day 2

Day 3

Day 4

Day 5

What is Digital Marketing?

What is Internet Marketing?
Popular Strategies
Affiliate Programs
E-mail Marketing
Using Social Media
Search Engine Optimization (SEO)

Social Media Marketing

What is Social Media?
Understanding the Marketing Mix
The Five P’s and Social Media
Developing a Social Media Plan
Utilization Guidelines
Expanding Your Digital Presence
What’s the Value?
Building Your Community
Using LinkedIn
Setting Up Your Account

Creating Digital Marketing Plan

This unit covers the following key topics:

The Role of Internet Marketing
The Marketing Cycle
Making Our Way through the Marketing Process
Extending Your Influence

Creating a PPC Campaign

Setting Your PPC Budget
The Quality Score
Quality Score Breakdown
Increasing Your Score

Using Google AdWords

Planning
Define Your Ideal Customer
Choosing Keywords
Getting Good with Keywords
Long Tail and Short Tail
Understanding Ad Groups

E-Mail Marketing

This unit covers the following key topics:

A Cautionary Note
Distribution Services

Search Engine Optimization (SEO)

What is SEO?
Understanding Search
The Search Engines
Alternative Search
Optimizing Keywords
Monitoring Search Engine Ranking

An Introduction to Brand Building through Social Media

What is Branding?
Building Your Social Media Branding Strategy
Identifying Your Social Media Audience
The Key Social Media Platforms

Digital Marketing Techniques

Course Info

Course Details

At the end of the Strategic Digital Marketing Training course, you will be able to :

Strategic Digital Marketing Training course, is ideal for :

Course Outline

What is Digital Marketing?

Social Media Marketing

Creating Digital Marketing Plan

Creating a PPC Campaign

Using Google AdWords

E-Mail Marketing

Search Engine Optimization (SEO)

An Introduction to Brand Building through Social Media

Course Video

Digital Marketing Techniques

Course Info

Course Details

At the end of the Strategic Digital Marketing Training course, you will be able to :

Strategic Digital Marketing Training course, is ideal for :

Course Outline

What is Digital Marketing?

Social Media Marketing

Creating Digital Marketing Plan

Creating a PPC Campaign

Using Google AdWords

E-Mail Marketing

Search Engine Optimization (SEO)

An Introduction to Brand Building through Social Media

Search Course

Related Courses

Course Video