The world changes and the sales environment is rapidly changing too. We need to identify, develop and deliver new methods so we are ready to face sales characterised by complexity, long cycles and high demand.
Key Account Management, is actually an approach to develop long term relationship with strategically important customers to optimize value and achieve mutually beneficial goals. These customers account for a significant volume of business and profit and hence require attention, effort, time and resources to grow and retain.
Through the Key Account Management Best Practice training course you will have a better understanding of the latest thinking in key account and customer relationship strategy and customer segmentation for companies and individuals who would like to make a difference in this competitive and fast-changing world.
At the end of the Key Account Management Best Practice training course, you will learn to:
- Gain State of art knowledge and tools for creating an effective key account management process.
- Gain Strategic understanding on how to focus your time and attention appropriately in the development of key accounts.
- Gain Improved collaboration skills with key customers.
- Implement the total process of key account management
- Classify all customers according to a proven, qualitative approach and develop strategies and tactics appropriate to all
- Focus resources, time and attention effectively in the development of key accounts
- Demonstrate ability and confidence in managing key accounts
- Demonstrate how to develop an Account pipeline for future growth
- Communicate more effectively with key customers
- Develop long-term mutually beneficial relationships
Key Account Management Best Practice, is ideal for :
- New Business Development Professionals
- Key Account Managers, Global Account Managers, Strategic Account Managers, and Major Account Managers
- All those on the Key Account Support Team
- Senior Sales Staff and Account Managers with an interest in Key Account Management
- Sales Managers and Directors intending to implement a key account management strategy within their organisation
- Marketing Directors and Marketing Managers
- Sales Directors and Sales Managers
- Others who regularly participate in key accounts including line managers, bid team members, marketing and technical staff
Our courses in Paris are held at the LPC office located at:
Once you register, we will subsequently send you the course details, including the location, trainer, and other logistical information.
Pay Attention, Please! The course location at our offices is subject to availability. Should our office be unavailable, we will secure an alternative nearby venue and promptly inform you of the change. The exact time and location will be confirmed one week prior to the course commencement.