Course Details
Course Outline
5 days course
What is Digital Marketing?
- What is Internet Marketing?
- Popular Strategies
- Affiliate Programs
- E-mail Marketing
- Using Social Media
- Search Engine Optimization (SEO)
Social Media Marketing
- What is Social Media?
- Understanding the Marketing Mix
- The Five P’s and Social Media
- Developing a Social Media Plan
- Utilization Guidelines
- Expanding Your Digital Presence
- What’s the Value?
- Building Your Community
- Using LinkedIn
- Setting Up Your Account
Creating Digital Marketing Plan
This unit covers the following key topics:
- The Role of Internet Marketing
- The Marketing Cycle
- Making Our Way through the Marketing Process
- Extending Your Influence
Creating a PPC Campaign
- Setting Your PPC Budget
- The Quality Score
- Quality Score Breakdown
- Increasing Your Score
Using Google AdWords
- Planning
- Define Your Ideal Customer
- Choosing Keywords
- Getting Good with Keywords
- Long Tail and Short Tail
- Understanding Ad Groups
E-Mail Marketing
This unit covers the following key topics:
- A Cautionary Note
- Distribution Services
Search Engine Optimization (SEO)
- What is SEO?
- Understanding Search
- The Search Engines
- Alternative Search
- Optimizing Keywords
- Monitoring Search Engine Ranking
An Introduction to Brand Building through Social Media
- What is Branding?
- Building Your Social Media Branding Strategy
- Identifying Your Social Media Audience
- The Key Social Media Platforms
