Advanced Communications and PR Management

Course Info

Length: 1 Week

City: Singapore

Type: In Classroom

Available Dates

  • Mar-03-2025

    Singapore

  • June-02-2025

    Singapore

  • Sep-01-2025

    Singapore

  • Dec-01-2025

    Singapore

Dates in Other Venues

  • Dec-30-2024

    Amsterdam

  • Dec-30-2024

    Istanbul

  • Jan-13-2025

    London

  • Feb-10-2025

    Dubai

  • Mar-03-2025

    Istanbul

  • Mar-03-2025

    Paris

  • Mar-03-2025

    Barcelona

  • Mar-03-2025

    Kuala Lumpur

  • Mar-03-2025

    Amsterdam

  • Mar-03-2025

    London

  • Apr-14-2025

    Dubai

  • May-12-2025

    London

  • June-02-2025

    Amsterdam

  • June-02-2025

    Paris

  • June-02-2025

    Istanbul

  • June-02-2025

    Kuala Lumpur

  • June-02-2025

    Barcelona

  • June-02-2025

    Dubai

  • July-14-2025

    London

  • Aug-11-2025

    Dubai

  • Sep-01-2025

    Amsterdam

  • Sep-01-2025

    London

  • Sep-01-2025

    Barcelona

  • Sep-01-2025

    Paris

  • Sep-01-2025

    Istanbul

  • Sep-01-2025

    Kuala Lumpur

  • Oct-13-2025

    Dubai

  • Nov-10-2025

    London

  • Dec-01-2025

    Barcelona

  • Dec-01-2025

    Paris

  • Dec-01-2025

    Istanbul

  • Dec-01-2025

    Dubai

  • Dec-01-2025

    Kuala Lumpur

  • Dec-01-2025

    Amsterdam

Course Details

Course Outline

5 days course

 

PR and communications campaign planning
 
  • Principles and approaches to communication campaign planning
  • Planning toolbox: practical techniques for campaign design
  • Tactic selection: choosing the right mix of PR tools
  • Time planning: traditional (GANTT) and online (integrated digital) tools
  • Resource planning: predicting what you will need to make it happen

 

Campaign platforms and measurement
 
  • PR channels and tools
  • Channel segmentation
  • Creative campaign platforms
  • Measuring communication success

 

Strategic and operational press office management
 
  • Role of the press office
  • Goals and objectives
  • Protocols and policies
  • Materials
  • Resources
  • Workflow management

 

Leading and managing PR teams

 

  • Team roles and workflow
  • Nurturing and leading your team
  • Leadership core competencies

 

Leading and managing PR teams and agencies
 

 

  • Working with PR agencies
  • Setting performance KPIs

Course Video