Executive Strategic Marketing and Communications

Course Info

Length: 1 Week

City: Singapore

Type: In Classroom

Available Dates

  • Dec-30-2024

    Singapore

  • Jan-27-2025

    Singapore

  • Apr-28-2025

    Singapore

  • July-28-2025

    Singapore

  • Oct-27-2025

    Singapore

Dates in Other Venues

  • Dec-30-2024

    Paris

  • Jan-27-2025

    Istanbul

  • Jan-27-2025

    Paris

  • Jan-27-2025

    Barcelona

  • Jan-27-2025

    Amsterdam

  • Jan-27-2025

    Dubai

  • Jan-27-2025

    Kuala Lumpur

  • Feb-24-2025

    London

  • Mar-03-2025

    Dubai

  • Apr-28-2025

    Barcelona

  • Apr-28-2025

    Amsterdam

  • Apr-28-2025

    Paris

  • Apr-28-2025

    Istanbul

  • Apr-28-2025

    Kuala Lumpur

  • Apr-28-2025

    London

  • May-26-2025

    Dubai

  • June-02-2025

    London

  • July-28-2025

    Dubai

  • July-28-2025

    Istanbul

  • July-28-2025

    Barcelona

  • July-28-2025

    Kuala Lumpur

  • July-28-2025

    Amsterdam

  • July-28-2025

    Paris

  • Aug-25-2025

    London

  • Sep-01-2025

    Dubai

  • Oct-27-2025

    Kuala Lumpur

  • Oct-27-2025

    Barcelona

  • Oct-27-2025

    London

  • Oct-27-2025

    Istanbul

  • Oct-27-2025

    Paris

  • Oct-27-2025

    Amsterdam

  • Nov-24-2025

    Dubai

  • Dec-01-2025

    London

Course Details

Course Outline

5 days course

Commutation Fundamentals

 

  • Introduction to communication: definition, purpose, and nature
  • Discussing communication theories and principles 
  • Describing various communication types
  • Identifying the objectives of a leader’s communication
  • Exploring various communication channels and their features
  • Overview of communication tools and platforms used for communication management

Strategic Communication Planning


  • Steps of creating a communication strategy aligned with the organization’s objectives
  • Identifying the role of communication in supporting business strategy
  • Techniques for setting measurable communication goals
  • Characteristics of communication messages
  • Identifying the role and impact of storytelling in communication
  • Methods for executing successful communication initiatives

Brand Management


  • Definition and importance of brand management
  • Strategies for building and protecting an organization’s reputation
  • Exploring brand positioning techniques
  • Best practices for communicating a brand across channels
  • Methods for managing brand perception internally and externally
  • Definition of brand equity and exploring ways for measuring it
  • Process of developing a crisis communication plan

Stakeholder Engagement


  • Understanding the importance of stakeholder engagement
  • Techniques for identifying, mapping, and analyzing stakeholders
  • Strategies for effective stakeholder engagement
  • Techniques for building positive relationships with stakeholders
  • Best practices to represent an organization during various events
  • Identifying the importance of stakeholder feedback

Performance Measurement


  • Understanding the importance of communication performance measurement
  • Exploring main KPIs used to measure the effectiveness of communication activities
  • Techniques for conducting communication audits
  • Identifying the importance of data and analytics in improving communication strategy
  • Describing reporting and presentation techniques for result communication
  • Discussing communication barriers and suggesting overcoming solutions