Mastering Public Relations: Strategies, Media Relations, and Crisis Management

Course Info

Date: Dec-23-2024

Length: 1 Week

City: Singapore

Fees: 4,590

Type: In Classroom

the date is no longer available,
kindly check other dates from the table below

Available Dates

  • Jan-06-2025

    Singapore

  • Apr-07-2025

    Singapore

  • July-07-2025

    Singapore

  • Oct-06-2025

    Singapore

Dates in Other Venues

  • Jan-06-2025

    Dubai

  • Jan-06-2025

    Amsterdam

  • Jan-06-2025

    Barcelona

  • Jan-06-2025

    Paris

  • Jan-06-2025

    Istanbul

  • Jan-06-2025

    Kuala Lumpur

  • Jan-20-2025

    London

  • Feb-03-2025

    London

  • Feb-24-2025

    Barcelona

  • Mar-17-2025

    Dubai

  • Apr-07-2025

    Istanbul

  • Apr-07-2025

    Kuala Lumpur

  • Apr-07-2025

    London

  • Apr-07-2025

    Amsterdam

  • Apr-07-2025

    Paris

  • Apr-07-2025

    Barcelona

  • May-05-2025

    Dubai

  • June-16-2025

    London

  • July-07-2025

    Paris

  • July-07-2025

    Istanbul

  • July-07-2025

    Barcelona

  • July-07-2025

    Kuala Lumpur

  • July-07-2025

    Dubai

  • July-07-2025

    Amsterdam

  • Aug-04-2025

    London

  • Sep-15-2025

    Dubai

  • Oct-06-2025

    Barcelona

  • Oct-06-2025

    Amsterdam

  • Oct-06-2025

    Paris

  • Oct-06-2025

    Istanbul

  • Oct-06-2025

    London

  • Oct-06-2025

    Kuala Lumpur

  • Nov-03-2025

    Dubai

  • Dec-15-2025

    London

Course Details

Course Outline

5 days course

Fundamentals of Public Relations

 

  • The evolving role of PR in the corporate world.
  • Core PR functions and their strategic importance.
  • Understanding audiences and crafting key messages.
  • Principles of effective media relations.

Strategic PR Planning and Execution

 

  • Developing a PR strategy: Objectives, tactics, and measurement.
  • Integrating digital media into PR campaigns.
  • Event planning and management for public engagement.
  • Case studies of successful PR campaigns.

Media Relations and Messaging

 

  • Building relationships with the media.
  • Crafting press releases and media kits.
  • Conducting successful press conferences.
  • Media training for spokespersons.

Crisis Communication and Reputation Management

 

  • Preparing for and managing PR crises.
  • Strategies for reputation recovery and enhancement.
  • Engaging with stakeholders during a crisis.
  • Monitoring and responding to online feedback.

Emerging Trends and Future Directions in PR

 

  • Innovations in PR tactics and tools.
  • The impact of social media trends on PR strategies.
  • Global PR challenges and opportunities.
  • Ethical considerations in PR practice.