Strategic Digital Marketing Training

Course Info

Date: Jan-24-2023

Length: 1 Week

City: Madrid

Fees: 4,300

Type: In Classroom

Available Dates

  • June-20-2022

    Madrid

  • July-11-2022

    Madrid

  • Aug-29-2022

    Madrid

  • Sep-12-2022

    Madrid

  • Oct-03-2022

    Madrid

  • Oct-17-2022

    Madrid

  • Nov-14-2022

    Madrid

  • Nov-28-2022

    Madrid

  • Dec-05-2022

    Madrid

  • Dec-26-2022

    Madrid

  • Dec-27-2022

    Madrid

  • Jan-24-2023

    Madrid

  • Feb-28-2023

    Madrid

  • Mar-28-2023

    Madrid

  • Apr-25-2023

    Madrid

  • May-09-2023

    Madrid

Dates in Other Venues

  • May-23-2022

    Dubai

  • May-30-2022

    London

  • May-30-2022

    Bangkok

  • June-06-2022

    Kuala Lumpur

  • June-06-2022

    Istanbul

  • June-06-2022

    London

  • June-06-2022

    Dubai

  • June-06-2022

    Zurich

  • June-06-2022

    Amsterdam

  • June-13-2022

    Bangkok

  • June-27-2022

    Paris

  • June-27-2022

    London

  • June-27-2022

    Dubai

  • June-27-2022

    Barcelona

  • July-04-2022

    Paris

  • July-04-2022

    London

  • July-04-2022

    Dubai

  • July-04-2022

    Bangkok

  • July-04-2022

    Barcelona

  • July-11-2022

    Istanbul

  • July-18-2022

    Kuala Lumpur

  • July-18-2022

    Zurich

  • July-18-2022

    Amsterdam

  • July-25-2022

    London

  • July-25-2022

    Dubai

  • Aug-08-2022

    London

  • Aug-08-2022

    Dubai

  • Aug-15-2022

    Zurich

  • Aug-22-2022

    Paris

  • Aug-22-2022

    Bangkok

  • Aug-22-2022

    Barcelona

  • Aug-29-2022

    Kuala Lumpur

  • Aug-29-2022

    Istanbul

  • Aug-29-2022

    London

  • Aug-29-2022

    Dubai

  • Aug-29-2022

    Amsterdam

  • Sep-05-2022

    London

  • Sep-05-2022

    Dubai

  • Sep-12-2022

    Kuala Lumpur

  • Sep-12-2022

    Istanbul

  • Sep-12-2022

    Paris

  • Sep-12-2022

    Amsterdam

  • Sep-12-2022

    Bangkok

  • Sep-12-2022

    Barcelona

  • Sep-26-2022

    London

  • Sep-26-2022

    Dubai

  • Sep-26-2022

    Zurich

  • Oct-03-2022

    Istanbul

  • Oct-03-2022

    Paris

  • Oct-03-2022

    Dubai

  • Oct-03-2022

    Amsterdam

  • Oct-03-2022

    Barcelona

  • Oct-10-2022

    London

  • Oct-10-2022

    Zurich

  • Oct-10-2022

    Bangkok

  • Oct-17-2022

    Kuala Lumpur

  • Oct-24-2022

    Istanbul

  • Oct-24-2022

    Paris

  • Oct-24-2022

    Dubai

  • Oct-24-2022

    Amsterdam

  • Oct-24-2022

    Barcelona

  • Oct-31-2022

    Kuala Lumpur

  • Oct-31-2022

    London

  • Oct-31-2022

    Zurich

  • Oct-31-2022

    Bangkok

  • Nov-07-2022

    London

  • Nov-07-2022

    Dubai

  • Nov-07-2022

    Bangkok

  • Nov-14-2022

    Kuala Lumpur

  • Nov-14-2022

    Istanbul

  • Nov-14-2022

    Paris

  • Nov-14-2022

    Zurich

  • Nov-14-2022

    Amsterdam

  • Nov-14-2022

    Barcelona

  • Nov-21-2022

    London

  • Nov-21-2022

    Bangkok

  • Nov-28-2022

    Kuala Lumpur

  • Nov-28-2022

    Istanbul

  • Nov-28-2022

    Paris

  • Nov-28-2022

    Dubai

  • Nov-28-2022

    Zurich

  • Nov-28-2022

    Amsterdam

  • Nov-28-2022

    Barcelona

  • Dec-05-2022

    Istanbul

  • Dec-05-2022

    Paris

  • Dec-05-2022

    Dubai

  • Dec-05-2022

    Zurich

  • Dec-05-2022

    Amsterdam

  • Dec-05-2022

    Barcelona

  • Dec-12-2022

    Kuala Lumpur

  • Dec-12-2022

    London

  • Dec-12-2022

    Bangkok

  • Dec-19-2022

    Istanbul

  • Dec-19-2022

    Paris

  • Dec-19-2022

    Zurich

  • Dec-19-2022

    Amsterdam

  • Dec-19-2022

    Barcelona

  • Dec-20-2022

    Paris

  • Dec-20-2022

    Kuala Lumpur

  • Dec-20-2022

    Istanbul

  • Dec-20-2022

    Zurich

  • Dec-20-2022

    Amsterdam

  • Dec-20-2022

    Bangkok

  • Dec-20-2022

    Barcelona

  • Dec-26-2022

    Kuala Lumpur

  • Dec-26-2022

    London

  • Dec-26-2022

    Dubai

  • Dec-26-2022

    Bangkok

  • Dec-27-2022

    Paris

  • Dec-27-2022

    London

  • Dec-27-2022

    Dubai

  • Dec-27-2022

    Zurich

  • Dec-27-2022

    Amsterdam

  • Dec-27-2022

    Bangkok

  • Dec-27-2022

    Barcelona

  • Jan-03-2023

    Kuala Lumpur

  • Jan-10-2023

    Istanbul

  • Jan-10-2023

    London

  • Jan-17-2023

    Paris

  • Jan-17-2023

    Dubai

  • Jan-17-2023

    Zurich

  • Jan-17-2023

    Amsterdam

  • Jan-17-2023

    Bangkok

  • Jan-17-2023

    Barcelona

  • Jan-31-2023

    London

  • Jan-31-2023

    Dubai

  • Feb-07-2023

    Kuala Lumpur

  • Feb-07-2023

    London

  • Feb-07-2023

    Dubai

  • Feb-14-2023

    Istanbul

  • Feb-21-2023

    Paris

  • Feb-21-2023

    Zurich

  • Feb-21-2023

    Amsterdam

  • Feb-21-2023

    Bangkok

  • Feb-21-2023

    Barcelona

  • Feb-28-2023

    London

  • Feb-28-2023

    Dubai

  • Mar-07-2023

    Kuala Lumpur

  • Mar-07-2023

    London

  • Mar-07-2023

    Dubai

  • Mar-14-2023

    Istanbul

  • Mar-21-2023

    Paris

  • Mar-21-2023

    London

  • Mar-21-2023

    Zurich

  • Mar-21-2023

    Amsterdam

  • Mar-21-2023

    Bangkok

  • Mar-21-2023

    Barcelona

  • Mar-28-2023

    Dubai

  • Apr-04-2023

    Kuala Lumpur

  • Apr-04-2023

    London

  • Apr-04-2023

    Dubai

  • Apr-11-2023

    Istanbul

  • Apr-18-2023

    Paris

  • Apr-18-2023

    Zurich

  • Apr-18-2023

    Bangkok

  • Apr-18-2023

    Amsterdam

  • Apr-18-2023

    Barcelona

  • Apr-25-2023

    London

  • Apr-25-2023

    Dubai

  • May-02-2023

    Dubai

  • May-09-2023

    Kuala Lumpur

  • May-09-2023

    Paris

  • May-09-2023

    London

  • May-09-2023

    Zurich

  • May-09-2023

    Amsterdam

  • May-09-2023

    Barcelona

  • May-16-2023

    Istanbul

Course Details

Course Outline

5 days course

 
What is Digital Marketing?

 

  • What is Internet Marketing?
  • Popular Strategies
  • Affiliate Programs
  • E-mail Marketing
  • Using Social Media
  • Search Engine Optimization (SEO)

 

Social Media Marketing

 

  • What is Social Media?
  • Understanding the Marketing Mix
  • The Five P’s and Social Media
  • Developing a Social Media Plan
  • Utilization Guidelines
  • Expanding Your Digital Presence
  • What’s the Value?
  • Building Your Community
  • Using LinkedIn
  • Setting Up Your Account
 
Creating Digital Marketing Plan
 

This unit covers the following key topics:

  • The Role of Internet Marketing
  • The Marketing Cycle
  • Making Our Way through the Marketing Process
  • Extending Your Influence

 

Creating a PPC Campaign
 
  • Setting Your PPC Budget
  • The Quality Score
  • Quality Score Breakdown
  • Increasing Your Score
 
Using Google AdWords

 

  • Planning
  • Define Your Ideal Customer
  • Choosing Keywords
  • Getting Good with Keywords
  • Long Tail and Short Tail
  • Understanding Ad Groups

 

E-Mail Marketing

 

This unit covers the following key topics:

  • A Cautionary Note
  • Distribution Services

 

Search Engine Optimization (SEO)

 

  • What is SEO?
  • Understanding Search
  • The Search Engines
  • Alternative Search
  • Optimizing Keywords
  • Monitoring Search Engine Ranking

 

An Introduction to Brand Building through Social Media

 

  • What is Branding?
  • Building Your Social Media Branding Strategy
  • Identifying Your Social Media Audience
  • The Key Social Media Platforms

Course Video