The Strategic Marketing Plan Programme

Course Info

Date: Apr-25-2023

Length: 1 Week

City: Madrid

Fees: 4,300

Type: In Classroom

Available Dates

  • July-18-2022

    Madrid

  • Aug-29-2022

    Madrid

  • Sep-12-2022

    Madrid

  • Oct-03-2022

    Madrid

  • Oct-24-2022

    Madrid

  • Nov-14-2022

    Madrid

  • Nov-28-2022

    Madrid

  • Dec-05-2022

    Madrid

  • Dec-19-2022

    Madrid

  • Dec-27-2022

    Madrid

  • Jan-24-2023

    Madrid

  • Feb-28-2023

    Madrid

  • Mar-28-2023

    Madrid

  • Apr-25-2023

    Madrid

  • May-09-2023

    Madrid

  • June-06-2023

    Madrid

Dates in Other Venues

  • July-04-2022

    London

  • July-04-2022

    Dubai

  • July-04-2022

    Amsterdam

  • July-04-2022

    Singapore

  • July-11-2022

    Istanbul

  • July-18-2022

    Paris

  • July-18-2022

    Barcelona

  • July-18-2022

    Munich

  • July-25-2022

    Kuala Lumpur

  • July-25-2022

    London

  • July-25-2022

    Dubai

  • July-25-2022

    Zurich

  • Aug-08-2022

    Paris

  • Aug-08-2022

    London

  • Aug-08-2022

    Dubai

  • Aug-08-2022

    Barcelona

  • Aug-08-2022

    Munich

  • Aug-15-2022

    Singapore

  • Aug-22-2022

    Kuala Lumpur

  • Aug-22-2022

    Zurich

  • Aug-29-2022

    Istanbul

  • Aug-29-2022

    London

  • Aug-29-2022

    Dubai

  • Aug-29-2022

    Amsterdam

  • Sep-05-2022

    Kuala Lumpur

  • Sep-05-2022

    London

  • Sep-05-2022

    Dubai

  • Sep-12-2022

    Zurich

  • Sep-19-2022

    Istanbul

  • Sep-19-2022

    Paris

  • Sep-19-2022

    Amsterdam

  • Sep-19-2022

    Barcelona

  • Sep-19-2022

    Munich

  • Sep-26-2022

    London

  • Sep-26-2022

    Dubai

  • Sep-26-2022

    Singapore

  • Oct-03-2022

    London

  • Oct-03-2022

    Zurich

  • Oct-03-2022

    Singapore

  • Oct-10-2022

    Kuala Lumpur

  • Oct-10-2022

    Istanbul

  • Oct-10-2022

    Paris

  • Oct-10-2022

    Dubai

  • Oct-10-2022

    Amsterdam

  • Oct-10-2022

    Barcelona

  • Oct-10-2022

    Munich

  • Oct-17-2022

    Singapore

  • Oct-24-2022

    Kuala Lumpur

  • Oct-24-2022

    London

  • Oct-24-2022

    Zurich

  • Oct-24-2022

    Amsterdam

  • Oct-31-2022

    Istanbul

  • Oct-31-2022

    Paris

  • Oct-31-2022

    Dubai

  • Oct-31-2022

    Barcelona

  • Oct-31-2022

    Munich

  • Nov-07-2022

    Kuala Lumpur

  • Nov-07-2022

    Istanbul

  • Nov-07-2022

    Dubai

  • Nov-07-2022

    Amsterdam

  • Nov-07-2022

    Singapore

  • Nov-14-2022

    Paris

  • Nov-14-2022

    London

  • Nov-14-2022

    Zurich

  • Nov-14-2022

    Barcelona

  • Nov-14-2022

    Munich

  • Nov-21-2022

    Kuala Lumpur

  • Nov-21-2022

    Istanbul

  • Nov-28-2022

    Paris

  • Nov-28-2022

    London

  • Nov-28-2022

    Dubai

  • Nov-28-2022

    Zurich

  • Nov-28-2022

    Amsterdam

  • Nov-28-2022

    Singapore

  • Nov-28-2022

    Barcelona

  • Nov-28-2022

    Munich

  • Dec-05-2022

    Kuala Lumpur

  • Dec-05-2022

    Paris

  • Dec-05-2022

    London

  • Dec-05-2022

    Dubai

  • Dec-05-2022

    Zurich

  • Dec-05-2022

    Barcelona

  • Dec-05-2022

    Munich

  • Dec-12-2022

    Istanbul

  • Dec-12-2022

    Amsterdam

  • Dec-12-2022

    Singapore

  • Dec-19-2022

    Paris

  • Dec-19-2022

    London

  • Dec-19-2022

    Zurich

  • Dec-19-2022

    Barcelona

  • Dec-19-2022

    Munich

  • Dec-20-2022

    Paris

  • Dec-20-2022

    Kuala Lumpur

  • Dec-20-2022

    Dubai

  • Dec-20-2022

    Zurich

  • Dec-20-2022

    Amsterdam

  • Dec-20-2022

    Singapore

  • Dec-20-2022

    Barcelona

  • Dec-20-2022

    Munich

  • Dec-26-2022

    Kuala Lumpur

  • Dec-26-2022

    Istanbul

  • Dec-26-2022

    Dubai

  • Dec-26-2022

    Amsterdam

  • Dec-26-2022

    Singapore

  • Dec-27-2022

    Istanbul

  • Dec-27-2022

    Paris

  • Dec-27-2022

    London

  • Dec-27-2022

    Zurich

  • Dec-27-2022

    Amsterdam

  • Dec-27-2022

    Singapore

  • Dec-27-2022

    Barcelona

  • Dec-27-2022

    Munich

  • Jan-03-2023

    Kuala Lumpur

  • Jan-10-2023

    Istanbul

  • Jan-10-2023

    London

  • Jan-10-2023

    Dubai

  • Jan-17-2023

    Paris

  • Jan-17-2023

    Zurich

  • Jan-17-2023

    Amsterdam

  • Jan-17-2023

    Singapore

  • Jan-17-2023

    Barcelona

  • Jan-17-2023

    Munich

  • Jan-31-2023

    London

  • Jan-31-2023

    Dubai

  • Feb-07-2023

    Kuala Lumpur

  • Feb-07-2023

    London

  • Feb-07-2023

    Dubai

  • Feb-14-2023

    Istanbul

  • Feb-21-2023

    Paris

  • Feb-21-2023

    Zurich

  • Feb-21-2023

    Amsterdam

  • Feb-21-2023

    Singapore

  • Feb-21-2023

    Barcelona

  • Feb-21-2023

    Munich

  • Feb-21-2023

    Munich

  • Feb-28-2023

    London

  • Feb-28-2023

    Dubai

  • Mar-07-2023

    Kuala Lumpur

  • Mar-07-2023

    London

  • Mar-07-2023

    Dubai

  • Mar-14-2023

    Istanbul

  • Mar-21-2023

    Paris

  • Mar-21-2023

    London

  • Mar-21-2023

    Zurich

  • Mar-21-2023

    Amsterdam

  • Mar-21-2023

    Singapore

  • Mar-21-2023

    Barcelona

  • Mar-21-2023

    Munich

  • Mar-21-2023

    Munich

  • Mar-28-2023

    Dubai

  • Apr-04-2023

    Kuala Lumpur

  • Apr-04-2023

    London

  • Apr-04-2023

    Dubai

  • Apr-11-2023

    Istanbul

  • Apr-18-2023

    Paris

  • Apr-18-2023

    Zurich

  • Apr-18-2023

    Singapore

  • Apr-18-2023

    Amsterdam

  • Apr-18-2023

    Barcelona

  • Apr-18-2023

    Munich

  • Apr-18-2023

    Munich

  • Apr-25-2023

    London

  • Apr-25-2023

    Dubai

  • May-02-2023

    Dubai

  • May-09-2023

    Kuala Lumpur

  • May-09-2023

    Paris

  • May-09-2023

    London

  • May-09-2023

    Zurich

  • May-09-2023

    Amsterdam

  • May-09-2023

    Barcelona

  • May-09-2023

    Munich

  • May-09-2023

    Munich

  • May-16-2023

    Istanbul

  • May-30-2023

    London

  • May-30-2023

    Dubai

  • May-30-2023

    Singapore

  • June-06-2023

    Kuala Lumpur

  • June-06-2023

    Istanbul

  • June-06-2023

    London

  • June-06-2023

    Dubai

  • June-06-2023

    Zurich

  • June-13-2023

    Amsterdam

  • June-20-2023

    Singapore

  • June-27-2023

    Paris

  • June-27-2023

    London

  • June-27-2023

    Dubai

  • June-27-2023

    Barcelona

  • June-27-2023

    Munich

Course Details

Course Outline

5 days course

 

The Marketing Concept

 

  • Scope and Functions
  • A New Approach to Marketing
  • Competitive Pressures Changing the World
  • The Smart Bomb Strategic Approach

 

The Marketing Planning Process
 
  • The Benefits of Planning 
  • The Marketing Plan Format 
  • The Marketing Planning Process 
  • Setting S.M.A.R.T Objectives and Goals
  • Linking the Marketing Strategy to the Vision, Mission and Objectives of the Company

 

The Business Situation Analysis
 
  • Understanding the Framework for Competitive Analysis
  • Competitive and Customer Analysis
  • Environmental Analysis
  • SWOT and TOWS Analysis
  • Portfolio Analysis and Design (The Boston Consulting Group Matrix)

 

Planning Segmentation, Targeting and Positioning
 
  • Basis for Segmentation 
  • Benefits of Segmentation 
  • The Market Segmentation Process 
  • Effective Positioning 
  • Creating a Powerful Value Proposition

 

4 P’s – Executing Marketing Tactics

 

  • Developing new products and services
  • Managing the product life cycle
  • Product mix decisions: families, lines and brands
  • Pricing mix decisions: costs, demand, methods
  • Promotion mix decisions: advertising, promotions, PR & selling
  • Place mix decisions: push vs pull, channels length & type
 
Strategy Development
 
  • Considering Different Strategic Alternatives (TOWS Analysis)
  • Analyzing Different Marketing Strategies
  • The Growth Strategy Matrix 
  • Factors Shaping the Choice of Strategy
  • Blue Ocean versus Red Ocean Strategies
 
Tactical Planning Applications

 

  • Setting the Scene: The Marketing Mix 
  • The Components of the Marketing Mix 
  • Using The Marketing Mix Model

 

Putting It All Together

 

  • Writing Your Own Marketing Plan 

Course Video