Digital Transformation Strategy
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Introduction
Objective
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It seems as though everywhere you turn, digital transformation is happening.We are here to help you better understand the definition of the term, and the implications for people, processes, and technology.
A Digital Transformation Strategy is a plan of action describing how a business must strategically reposition itself in the digital economy. As customer habits change so do the way businesses operate. They innovate, change operating and business models and leverage emerging technology.
In this intensive five-day Digital Transformation Strategy course you will gain the skills to develop and implement a digital strategy within your organisation, you will develop a robust understanding of digital cultures, foundations and frameworks to craft your own transformational strategy.
Course Outline
Digital Transformation in perspective: Why you need a digital culture
- The increasing pace of change
- The technology catalyst
- The Context for Digital
- Customer Centricity
- Think Big, Start Small, Scale Fast
- New channels, tools and business models
- Why organisations really fail at digital
Plotting your digital journey
- Digital is dead – What ‘being digital’ means for your business
- Auditing your strengths and weaknesses
- Building your plan: goals and objectives
- How to do it and who’ll you’ll need with you
- Your strategic approach
