Public Policy is concerned with identifying and addressing collective problems. When societies change, it brings new challenges that need to be resolved. Sticking to old policies and refusing to reform them might cause further challenges and negative consequences.
The 21st century presents unique challenges that affect national and international public policies. Inequality, poverty, climate change, environmental sustainability, health care, migration, refugees, technological advancements, education, employment, terrorism, and many other challenges will be covered in the “Public Policy Challenges of the 21st Century” course.
This training course is designed to provide participants with a strong foundation in public policy by analyzing contemporary challenges and evaluating the impact of public policies on addressing them. Participants will understand the policy-making process at various levels and the role of advocacy in public relations. They'll also improve their skills in policy analysis and evaluation and develop their policy advocacy strategy throughout the course.
By the end of this course, participants should be able to:
- Understand the principles of media relations and public affairs
- Develop strategies for effective media communication during a crisis
- Analyze case studies of media crisis communications
- Implement techniques for managing media interactions and interviews
- Explore the role of social media in crisis communication
- Evaluate the effectiveness of different crisis communication strategies
- Develop a crisis communication plan
- Understand the ethical considerations in media crisis communications
The "Public Relations: Media Crisis Communications" course is essential for professionals tasked with managing communication strategies and navigating media crises. This course is tailored for those who need to effectively handle public relations challenges and maintain a positive image during critical situations:
- Diplomats
- Political Scientists
- Government Officials
- Policy Analysts
- Foreign Service Officers
- International Affairs Journalists
- NGO Executives
- NGO-Profit Managers
- International Business Executives
- Academics in International Studies
- Military Strategists
- Global Security Consultants
- Research Analysts
- Human Rights Advocates
- United Nations Officers
- Intergovernmental Organization Employees
- Political Science Professors
- Public Policy Advisors
- Development Aid Coordinators
- Anyone interested in International Relations and World Policies