Customer Profiling Techniques & Procedures

Customer Service

Course Info

Date: Mar-21-2022

Duration: 1 Week

City: Kuala Lumpur

Fees: 3,950

Type: In Classroom

Available Dates

  • Oct-18-2021

    Kuala Lumpur

  • Nov-22-2021

    Kuala Lumpur

  • Dec-13-2021

    Kuala Lumpur

  • Dec-27-2021

    Kuala Lumpur

  • Jan-17-2022

    Kuala Lumpur

  • Feb-21-2022

    Kuala Lumpur

  • Mar-21-2022

    Kuala Lumpur

  • Apr-18-2022

    Kuala Lumpur

  • May-16-2022

    Kuala Lumpur

  • June-20-2022

    Kuala Lumpur

  • July-18-2022

    Kuala Lumpur

  • Aug-22-2022

    Kuala Lumpur

  • Sep-19-2022

    Kuala Lumpur

Dates in Other Venues

  • Oct-17-2021

    Dubai

  • Oct-18-2021

    Istanbul

  • Oct-18-2021

    Paris

  • Oct-18-2021

    Madrid

  • Oct-18-2021

    London

  • Oct-18-2021

    Geneva

  • Nov-21-2021

    Dubai

  • Nov-22-2021

    Istanbul

  • Nov-22-2021

    Paris

  • Nov-22-2021

    Madrid

  • Nov-22-2021

    London

  • Nov-22-2021

    Geneva

  • Dec-06-2021

    Madrid

  • Dec-12-2021

    Dubai

  • Dec-13-2021

    Istanbul

  • Dec-13-2021

    Paris

  • Dec-13-2021

    London

  • Dec-13-2021

    Geneva

  • Dec-20-2021

    Madrid

  • Dec-26-2021

    Dubai

  • Dec-27-2021

    Istanbul

  • Dec-27-2021

    Paris

  • Dec-27-2021

    London

  • Dec-27-2021

    Geneva

  • Jan-10-2022

    London

  • Jan-16-2022

    Dubai

  • Jan-17-2022

    Istanbul

  • Jan-17-2022

    Paris

  • Jan-17-2022

    Madrid

  • Jan-17-2022

    Geneva

  • Feb-20-2022

    Dubai

  • Feb-21-2022

    Istanbul

  • Feb-21-2022

    Paris

  • Feb-21-2022

    Madrid

  • Feb-21-2022

    London

  • Feb-21-2022

    Geneva

  • Mar-14-2022

    Geneva

  • Mar-20-2022

    Dubai

  • Mar-21-2022

    Istanbul

  • Mar-21-2022

    Paris

  • Mar-21-2022

    Madrid

  • Mar-21-2022

    London

  • Apr-17-2022

    Dubai

  • Apr-18-2022

    Istanbul

  • Apr-18-2022

    Paris

  • Apr-18-2022

    Madrid

  • Apr-18-2022

    London

  • Apr-18-2022

    Geneva

  • May-15-2022

    Dubai

  • May-16-2022

    Istanbul

  • May-16-2022

    Paris

  • May-16-2022

    Madrid

  • May-16-2022

    London

  • May-16-2022

    Geneva

  • June-19-2022

    Dubai

  • June-20-2022

    Istanbul

  • June-20-2022

    Paris

  • June-20-2022

    Madrid

  • June-20-2022

    London

  • June-20-2022

    Geneva

  • July-17-2022

    Dubai

  • July-18-2022

    Istanbul

  • July-18-2022

    Paris

  • July-18-2022

    Madrid

  • July-18-2022

    London

  • July-18-2022

    Geneva

  • Aug-21-2022

    Dubai

  • Aug-22-2022

    Istanbul

  • Aug-22-2022

    Paris

  • Aug-22-2022

    Madrid

  • Aug-22-2022

    London

  • Aug-22-2022

    Geneva

  • Sep-18-2022

    Dubai

  • Sep-19-2022

    Istanbul

  • Sep-19-2022

    Paris

  • Sep-19-2022

    Madrid

  • Sep-19-2022

    London

  • Sep-19-2022

    Geneva

Course Details

Course Outline

5 days course

 

 

The Fundamentals of Customer Profiling Techniques and Procedures 
 
  • What is Customer Profiling?
  • The Business Case for Customer Profiling
  • Account Profiling and Strategies Resulting
  • The History of Temperament Profiling
  • The Myers-Briggs Type Indicator
  • DISC Temperament Profiling System
  • Customer Personae: How to develop and apply them?
  • Understanding the Four Customer Temperament Styles

 

Customer Segmentation, Data Mining and Market Analysis
 
  • SWOT Analyses
  • PESTLE Analyses
  • What are the benefits of Customer Segmentation?
  • Using Segmentation to Gain Customer Insight and Market Penetration
  • Data Mining
  • Predictive Modelling
  • Customer Lifecycle Management 

 

Communication and Interpersonal Skills Development 
 
  • The Mind of the Customer – Why they sometimes just do not “get it”?
  • The Importance of Understanding your Customer’s Body Language
  • Identifying your Customer’s “Preferred Learning Style”
  • Active Listening and Questioning Skills to Improve Communication Effectiveness
  • Tips for Giving and Receiving Feedback
  • Harnessing the Science of Persuasion
  • Building Compelling Value Propositions that Get Results

 

Creating Wow! - How to use Profiling to create Raving Fans 
 
  • Moments of Truth
  • WOW Factor: Customer “touch points”
  • Mapping the Customer Journey
  • Motivating Internal and External Customers
  • The Benefits of Measuring and Monitoring Customer Satisfaction
  • Best Practices for Creating a Customer Satisfaction Survey

 

Personal Development for Continuous Improvement
 
  • Developing your Action Plan
  • Setting SMART Goals
  • Common Traits of Successful Leaders
  • Stress Management Techniques
  • Time Management Skills to Improve Productivit