Advanced Events management and protocol training

Course Info

Length: 2 Weeks

Type: In Classroom

Available Dates

Venue

  • July-04-2022

    Kuala Lumpur

  • July-04-2022

    Paris

  • July-04-2022

    Zurich

  • July-04-2022

    Istanbul

  • July-04-2022

    Madrid

  • July-04-2022

    Dubai

  • July-11-2022

    London

  • July-11-2022

    Amsterdam

  • July-11-2022

    Singapore

  • July-11-2022

    Barcelona

  • July-11-2022

    Munich

  • July-25-2022

    Kuala Lumpur

  • July-25-2022

    Istanbul

  • July-25-2022

    Paris

  • July-25-2022

    Madrid

  • July-25-2022

    London

  • July-25-2022

    Dubai

  • July-25-2022

    Zurich

  • July-25-2022

    Amsterdam

  • July-25-2022

    Singapore

  • July-25-2022

    Barcelona

  • July-25-2022

    Munich

  • Aug-08-2022

    Kuala Lumpur

  • Aug-08-2022

    Istanbul

  • Aug-08-2022

    Paris

  • Aug-08-2022

    Madrid

  • Aug-08-2022

    London

  • Aug-08-2022

    Dubai

  • Aug-08-2022

    Zurich

  • Aug-08-2022

    Amsterdam

  • Aug-08-2022

    Singapore

  • Aug-08-2022

    Barcelona

  • Aug-08-2022

    Munich

  • Aug-22-2022

    London

  • Aug-22-2022

    Amsterdam

  • Aug-22-2022

    Singapore

  • Aug-22-2022

    Barcelona

  • Aug-22-2022

    Munich

  • Aug-29-2022

    Kuala Lumpur

  • Aug-29-2022

    Paris

  • Aug-29-2022

    Zurich

  • Aug-29-2022

    Istanbul

  • Aug-29-2022

    Madrid

  • Aug-29-2022

    Dubai

  • Sep-05-2022

    London

  • Sep-05-2022

    Amsterdam

  • Sep-05-2022

    Singapore

  • Sep-05-2022

    Barcelona

  • Sep-05-2022

    Munich

  • Sep-12-2022

    Kuala Lumpur

  • Sep-12-2022

    Paris

  • Sep-12-2022

    Zurich

  • Sep-12-2022

    Istanbul

  • Sep-12-2022

    Madrid

  • Sep-12-2022

    Dubai

  • Sep-19-2022

    London

  • Sep-19-2022

    Amsterdam

  • Sep-19-2022

    Singapore

  • Sep-19-2022

    Barcelona

  • Sep-19-2022

    Munich

  • Sep-26-2022

    Kuala Lumpur

  • Sep-26-2022

    Paris

  • Sep-26-2022

    Zurich

  • Sep-26-2022

    Istanbul

  • Sep-26-2022

    Madrid

  • Sep-26-2022

    Dubai

  • Oct-03-2022

    London

  • Oct-03-2022

    Amsterdam

  • Oct-03-2022

    Singapore

  • Oct-03-2022

    Barcelona

  • Oct-03-2022

    Munich

  • Oct-10-2022

    Kuala Lumpur

  • Oct-10-2022

    Paris

  • Oct-10-2022

    Zurich

  • Oct-10-2022

    Istanbul

  • Oct-10-2022

    Madrid

  • Oct-10-2022

    Dubai

  • Oct-17-2022

    London

  • Oct-17-2022

    Amsterdam

  • Oct-17-2022

    Singapore

  • Oct-17-2022

    Barcelona

  • Oct-17-2022

    Munich

  • Oct-24-2022

    Kuala Lumpur

  • Oct-24-2022

    Paris

  • Oct-24-2022

    Zurich

  • Oct-24-2022

    Istanbul

  • Oct-24-2022

    Madrid

  • Oct-24-2022

    Dubai

  • Nov-07-2022

    Kuala Lumpur

  • Nov-07-2022

    Paris

  • Nov-07-2022

    London

  • Nov-07-2022

    Zurich

  • Nov-07-2022

    Amsterdam

  • Nov-07-2022

    Singapore

  • Nov-07-2022

    Barcelona

  • Nov-07-2022

    Munich

  • Nov-14-2022

    Istanbul

  • Nov-14-2022

    Madrid

  • Nov-14-2022

    Dubai

  • Nov-21-2022

    Kuala Lumpur

  • Nov-21-2022

    Paris

  • Nov-21-2022

    London

  • Nov-21-2022

    Zurich

  • Nov-21-2022

    Amsterdam

  • Nov-21-2022

    Singapore

  • Nov-21-2022

    Barcelona

  • Nov-21-2022

    Munich

  • Nov-28-2022

    Istanbul

  • Nov-28-2022

    Madrid

  • Nov-28-2022

    Dubai

  • Dec-05-2022

    Kuala Lumpur

  • Dec-05-2022

    Paris

  • Dec-05-2022

    London

  • Dec-05-2022

    Zurich

  • Dec-05-2022

    Amsterdam

  • Dec-05-2022

    Singapore

  • Dec-05-2022

    Barcelona

  • Dec-05-2022

    Munich

  • Dec-12-2022

    Istanbul

  • Dec-12-2022

    Madrid

  • Dec-12-2022

    Dubai

  • Dec-26-2022

    Kuala Lumpur

  • Dec-26-2022

    Paris

  • Dec-26-2022

    London

  • Dec-26-2022

    Zurich

  • Dec-26-2022

    Amsterdam

  • Dec-26-2022

    Singapore

  • Dec-26-2022

    Barcelona

  • Dec-26-2022

    Istanbul

  • Dec-26-2022

    Madrid

  • Dec-26-2022

    Dubai

  • Dec-26-2022

    Munich

  • May-23-2023

    Istanbul

  • May-23-2023

    Madrid

  • May-23-2023

    Dubai

  • May-30-2023

    Kuala Lumpur

  • May-30-2023

    Singapore

  • May-30-2023

    Zurich

  • May-30-2023

    Paris

  • May-30-2023

    London

  • May-30-2023

    Amsterdam

  • May-30-2023

    Barcelona

  • May-30-2023

    Munich

  • June-06-2023

    Singapore

  • June-06-2023

    London

  • June-06-2023

    Amsterdam

  • June-06-2023

    Barcelona

  • June-06-2023

    Munich

  • June-13-2023

    Kuala Lumpur

  • June-13-2023

    Zurich

  • June-13-2023

    Istanbul

  • June-13-2023

    Paris

  • June-13-2023

    Madrid

  • June-13-2023

    Dubai

  • June-20-2023

    Singapore

  • June-20-2023

    London

  • June-20-2023

    Amsterdam

  • June-20-2023

    Barcelona

  • June-20-2023

    Munich

  • June-27-2023

    Kuala Lumpur

  • June-27-2023

    Zurich

  • June-27-2023

    Istanbul

  • June-27-2023

    Paris

  • June-27-2023

    Madrid

  • June-27-2023

    Dubai

Course Details

Course Outline

10 days course

The Role of Events in a PR or Marketing Strategy: 

 

  • An overview of Public Relations and how events fit in
  • Events and the PR Transfer Process
  • Strengths and weaknesses of events as a form of communication
  • The Six Point PR Plan and its application to event management
  • Assessing your needs
  • The importance of clarity of purpose
  • The importance of the audience
  • Choosing the event to fit the objective
  • Budget - staff, time, materials money
  • Evaluating the event success
  • A review of the different types of event available

Event Planning, the Theory and Practice

 

  • Scheduling - the long term plan
  • Event Running Order - timing of an event
  • Budget - staff, time, materials money
  • Choosing the Best Venue for your purpose
  • Accommodation
  • Layout for Different Events - Seating, etc

Stage Management, Dining and Entertainment, Health and Safety

 

  • “Stage Management” of the Event
  • Ensuring the Event is On-Message and On-Brand
  • Welcome Desk - Set Up and Management
  • Sets, Staging and Corporate Identity
  • Catering, Entertainment and Music at your Event
  • Staying Safe - Risk Assessment and Events

Managing the Media at Your Events

 

  • Generating News through an Event
  • Inviting the Media - invitations and press releases
  • The Press Office, Press Pack and Gifts
  • Conducting Interviews and Briefing Interviewees
  • Creating a Lasting Record - Filming and Photography
  • Involving your In-house Media

Invitations, VIPs and Bringing it all Together

 

  • Invitation Process for Different and Protocols
  • Working with VIPs
  • Meet and Greet
  • Hosting and Farewell
  • Follow-up
  • Building an Event Management Team

Result Day

 

  • Pre-event drills and its importance
  • Revising the prepared checklist for the event
  • Time management and its importance for event’s success
  • Conducting post event review meeting
  • Workshop training on “Conduction of Event”
  • How to close an event and understand the learnings from it? How to improve in the next event?
  • Review of the course and “Question and Answer session”

The Ideal Host

 

  • Key Qualities of the Ideal Host.
  • Dealing with Different Types of Guests.
  • Handling Difficult Personalities.
  • Dealing with Guests’ Complaints.
  • Handling Guests’ Complaints in a Timely Manner.
  • Perception and Business Relations.

Managing Events and Behaviour

 

  • The Business Meal.
  • Table Manners at Business Lunches and Business Dinners.
  • Setting of the Room and Table.
  • Mistakes to Avoid at Business Events.
  • Meeting Guests at Airports.

Proper Communication Etiquette

 

  • Phone Etiquette.
  • Meeting Etiquette.
  • Email Etiquette.
  • Handling the Media
  • Dealing with Questions.
  • Handling Confidential Information.
  • Effective Public Relations.

Post Production

 

  • Maximize the effect of your event content
  • Audio engineering
  • Video-editing
  • Design professional
  • Case-studies | Previous year exam questions

Course Video