Course Details
Course Outline
10 days course
The Role of Events in a PR or Marketing Strategy:
- An overview of Public Relations and how events fit in
- Events and the PR Transfer Process
- Strengths and weaknesses of events as a form of communication
- The Six Point PR Plan and its application to event management
- Assessing your needs
- The importance of clarity of purpose
- The importance of the audience
- Choosing the event to fit the objective
- Budget - staff, time, materials money
- Evaluating the event success
- A review of the different types of event available
Event Planning, the Theory and Practice
- Scheduling - the long term plan
- Event Running Order - timing of an event
- Budget - staff, time, materials money
- Choosing the Best Venue for your purpose
- Accommodation
- Layout for Different Events - Seating, etc
Stage Management, Dining and Entertainment, Health and Safety
- “Stage Management” of the Event
- Ensuring the Event is On-Message and On-Brand
- Welcome Desk - Set Up and Management
- Sets, Staging and Corporate Identity
- Catering, Entertainment and Music at your Event
- Staying Safe - Risk Assessment and Events
Managing the Media at Your Events
- Generating News through an Event
- Inviting the Media - invitations and press releases
- The Press Office, Press Pack and Gifts
- Conducting Interviews and Briefing Interviewees
- Creating a Lasting Record - Filming and Photography
- Involving your In-house Media
Invitations, VIPs and Bringing it all Together
- Invitation Process for Different and Protocols
- Working with VIPs
- Meet and Greet
- Hosting and Farewell
- Follow-up
- Building an Event Management Team
Result Day
- Pre-event drills
- Revising the prepared checklist for the event
- Time management and its importance for event’s success
- Conducting post-event review meeting
- Workshop training on “Conduction of Event.”
- How to close an event and understand the learnings from it? How to improve in the next event?
- Review of the course and “Question and Answer session.”
The Ideal Host
- Key Qualities of the Ideal Host.
- Dealing with Different Types of Guests.
- Handling Difficult Personalities.
- Dealing with Guests’ Complaints.
- Handling Guests’ Complaints in a Timely Manner.
- Perception and Business Relations.
Managing Events and Behaviour
- The Business Meal.
- Table Manners at Business Lunches and Business Dinners.
- The setting of the Room and Table.
- Mistakes to Avoid at Business Events.
- Meeting Guests at Airports.
Proper Communication Etiquette
- Phone Etiquette.
- Meeting Etiquette.
- Email Etiquette.
- Handling the Media
- Dealing with Questions.
- Handling Confidential Information.
- Effective Public Relations.
Post Production
- Maximize the effect of your event content
- Audio engineering
- Video-editing
- Design professional
- Case-studies | Previous year exam questions
